5.3 Core Principle 2: Professionalism

Key Takeaways

  • A Distributor and Consultant must conduct a suitability assessment in line with securities laws and SC and FIMM guidelines before recommending any scheme.

  • Gifts to entice investors are discouraged but not prohibited, provided they do not distract the investor from making an informed decision.

  • Distributors and Consultants must not accept cash from investors or let investors pay into any account other than the Distributor's account, apart from an exception for bank Distributors subject to FIMM controls.

  • Churning, meaning excessive redemptions and purchases using the same investment proceeds, is prohibited.

  • A Consultant must represent only one Principal for UTS or PRS at a time and must not make investment decisions on the investor's behalf.

Last updated: October 2026

The Required Conduct

Core Principle 2 asks for high standards of professionalism and due care, skill and diligence. The Code's required conduct includes:

DutyWhoDetail
ServiceDistributor and ConsultantPrompt, efficient and continuous service; treat investors with respect
Suitability assessmentDistributor and ConsultantBefore recommending any scheme, under securities laws and SC and FIMM guidelines
StatementsDistributorKeep investors updated by sending statements of account regularly
GiftsDistributor and ConsultantDiscouraged as incentives; not prohibited, but must not distract investors from an informed decision
AML/CFTDistributor and ConsultantComply with the SC's guidelines on preventing money laundering and terrorism financing
RegulatorsDistributor and ConsultantDeal with FIMM and other authorities openly and cooperatively
SwitchingDistributorUse all free switching options before charging switching fees, and tell investors about them
Nominee arrangementsDistributorDistributorship arrangements must not undermine investors' rights; cheques under the nominee system must be in the Distributor's name with the investor's identifying details on the back, matched to the application
RecordsDistributorSystems to identify, verify and document transactions, and keep personal data accurate (including current addresses)
ComplaintsDistributorFair, efficient handling; records; resources; tell investors how to complain and about redress for monetary loss; quarterly complaint reports to FIMM or the SC; prompt notice to FIMM of serious complaints; keep complaint details confidential
SupervisionDistributorMonitor Consultants' compliance, explain rules and train them
PayDistributorPay Consultants' commissions directly into the Consultant's own account, never through a third party
Change of ConsultantDistributorTell the investor in writing when the servicing Consultant changes
One PrincipalConsultantRepresent only one Principal for UTS or PRS at a time
Product rangeConsultantMarket only schemes distributed by his Distributor
Proof of registrationConsultantShow proof of FIMM registration in the manner FIMM specifies

The Prohibited Conduct

For Distributors and Consultants (Code paragraph 4.3)

  1. Using deceptive, misleading, unfair or aggressive methods to recruit Consultants.
  2. Submitting a transaction for an investor without a valid instrument.
  3. Accepting cash or cash deposits from investors.
  4. Aggressive and offensive sales practices.
  5. Letting investors pay into any account other than the Distributor's account.
  6. Requesting, accepting or submitting pre-signed or pre-thumbprinted forms.
  7. Letting a non-registered person market or distribute schemes.
  8. Giving statements that create confusion or misunderstanding.
  9. Giving investors a cash discount or cash rebate.
  10. Churning: excessive redemptions and purchases using the same investment proceeds.
  11. Using advertising that breaches the SC's Advertising Guidelines.
  12. Negative or unwarranted statements that harm investors or the reputation of the industry, FIMM or the SC.
  13. Encouraging investors to invest through loan financing.
  14. Using FIMM's logo without written consent, except to show membership or registration.

Note

The cash ban does not apply to financial institutions that are "registered persons" under item (1)(g), Part 1 of Schedule 4 of the CMSA (banks acting as Distributors); they may accept cash subject to FIMM's additional controls (Code paragraph 4.3A).

For Consultants only (Code paragraph 4.4)

  1. Impersonating or using the identity of another Consultant.
  2. Assigning or allocating sales to another Consultant.
  3. Using advertising and promotional material not provided or approved by the Distributor.
  4. Using any valuation method other than the Distributor's to monitor or report on an investor's holdings.
  5. Making an investment decision on behalf of the investor.
  6. Agreeing to charge or receive from an investor any fee not disclosed in the prospectus, disclosure document or PHS.

Applying the Principle

ScenarioRuling
A client hands a Consultant RM5,000 in cash at a café "to save a trip to the bank"Prohibited: accepting cash (unless the Distributor is a bank registered person handling it under FIMM controls)
A client asks the Consultant to keep signed blank forms "for future top-ups"Prohibited: pre-signed forms
A Consultant gives a client RM200 cash back from his commissionProhibited: cash rebate
A Consultant gives new investors a branded umbrella at an eventAllowed but discouraged; must not distract from an informed decision
A team leader books a junior Consultant's sale under his own nameProhibited: allocating or assigning sales
A Consultant switches a client between funds every month using the same moneyProhibited: churning

Exam Tips

  • Gifts: discouraged, not prohibited. Cash rebates: prohibited.
  • Payment: only to the Distributor's account, never to the Consultant.
  • Suitability comes before any recommendation.
  • The Consultant must never take the investment decision for the client.
Test Your Knowledge

Under the FIMM Code of Ethics, how are gifts to entice investors treated?

A

Allowed only below RM500 in value

B

Strictly prohibited in all cases

C

Discouraged but not prohibited

D

Allowed only with FIMM's prior approval

Test Your Knowledge

A client asks a Consultant to transfer her investment money into the Consultant's personal account because it is faster. What should the Consultant do?

A

Accept only if the amount is below RM1,000

B

Accept, as long as he issues a receipt

C

Accept, and transfer the money to the Distributor within 24 hours

D

Refuse, because investors may only pay into the Distributor's account

Test Your Knowledge

What does the FIMM Code mean by churning?

A

Recommending the same fund to many clients

B

Executing excessive redemptions and purchases using the same investment proceeds

C

Moving from one Principal to another

D

Charging a switching fee after free switches are used up

Sections you finish are checked off in the contents.