100+ Free MB-260 Practice Questions
Pass your Microsoft Dynamics 365 Customer Insights Data Specialist (MB-260) exam on the first try — instant access, no signup required.
A retailer wants to bring loyalty data from an Azure SQL database into Customer Insights - Data without copying the rows into Dataverse. Which data source connector type best matches this need?
Key Facts: MB-260 Exam
40-60 Q
Typical Questions
Microsoft role-based exam guidance
700/1000
Passing Score
Microsoft (scaled)
100 min
Exam Duration
Microsoft
US$165
U.S. Exam Fee
Microsoft pricing
25-30%
Top Domains
Microsoft Learn skills outline
1 year
Validity
Free renewal on Microsoft Learn
MB-260 is a Microsoft specialty exam delivered through Pearson VUE/OnVUE with a scaled passing score of 700/1000, typically 40-60 questions, and 100 minutes of exam time. The current Microsoft Learn skills outline weights Configure Customer Insights - Data and Ingest data at 25-30% each, Create unified profiles at 15-20%, Enhance data and predictions at 15-20%, and Manage segments and measures at 10-15%. The U.S. exam fee is US$165 and the credential is renewed annually for free on Microsoft Learn.
Sample MB-260 Practice Questions
Try these sample questions to test your MB-260 exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.
1A retailer wants to bring loyalty data from an Azure SQL database into Customer Insights - Data without copying the rows into Dataverse. Which data source connector type best matches this need?
2An admin needs to ingest tables stored as Common Data Model folders that already include a model.json schema. Which connector should be selected when adding the data source in Customer Insights - Data?
3A specialist wants Dataverse tables to be available in Customer Insights - Data with the lowest configuration overhead and near real-time updates. Which option should be used?
4A B2C insurance company needs to ingest contact data from Salesforce Sales Cloud. Which approach matches the supported integration in Customer Insights - Data?
5A team uses Power Query in Customer Insights - Data to remove sensitive columns and convert data types before ingestion. Which language underlies these data preparation steps?
6An analyst is preparing a customer table where the primary key column is named CustomerID. During ingestion, what must the analyst confirm in the schema mapping step?
7Which storage option does Customer Insights - Data use by default to persist ingested data in CDM format?
8An organization wants to keep all Customer Insights - Data output inside their own Azure subscription for governance. Which configuration option should be enabled when creating the environment?
9A business expects to manage both consumer customers and business accounts in separate environments. Which environment type should be created for the consumer scenario?
10What does the Schema Map step let an admin do for a newly added entity in Customer Insights - Data?
About the MB-260 Exam
The Microsoft Dynamics 365 Customer Insights Data Specialist (MB-260) exam validates the skills required to implement Microsoft Dynamics 365 Customer Insights - Data. Candidates configure environments, ingest data from sources such as Azure Data Lake Storage Gen2, Dataverse, Salesforce, and Power Query connectors, prepare and map data, run unification with match and merge rules, build measures and segments, configure prebuilt and custom predictions, enrich profiles with Microsoft and partner data, and export profiles to Dynamics 365 apps, marketing platforms, and custom destinations.
Questions
50 scored questions
Time Limit
100 minutes
Passing Score
700/1000 (scaled)
Exam Fee
US$165 (United States; varies by region) (Microsoft)
MB-260 Exam Content Outline
Configure Customer Insights - Data
Create and manage B2C and B2B environments, choose Microsoft-managed or bring-your-own Azure Data Lake Storage Gen2, manage roles in Microsoft Entra ID, configure DLP policies and audit logs, set system and per-source refresh schedules, monitor system status, and connect Customer Insights - Data to Dynamics 365 Sales, Customer Service, Field Service, and Customer Insights - Journeys.
Ingest data
Add data sources via Power Query connectors (Azure SQL, Salesforce, Dataverse, SFTP file formats), Common Data Model folders in Azure Data Lake Storage Gen2, Synapse Link for Dataverse, and Adobe Experience Platform; transform data with Power Query M; complete Schema Map by setting primary keys, semantic types, and required attributes.
Create unified profiles
Run the unification process: select source fields, deduplicate within a source, define match rules with exact and fuzzy match thresholds, set merge rules and source priority for conflict resolution, generate the unified Customer entity, configure UnifiedActivity for the timeline, and maintain alternateKeys for source-system identifiers.
Enhance data and predictions
Add Microsoft enrichments (brand affinity, interests, demographics, location, company), partner enrichments (LiveRamp, AccuWeather, Experian), and custom enrichments via Azure Machine Learning; configure prebuilt predictions for subscription churn, transactional churn, customer lifetime value, and product recommendations; build custom predictions with Azure ML pipeline endpoints; use Copilot AI for natural language segments and customer summaries.
Manage segments and measures
Create entity-level (business) measures and customer-level measures with DAX-like expressions, build calculated measures, define segments using attributes and measures, refine and exclude segments, run A/B segment splits and journey-based segments, and configure exports/destinations to Dynamics 365 apps, Adobe Marketo Engage, Mailchimp, SendGrid, Salesforce, file destinations, and custom Azure Functions.
How to Pass the MB-260 Exam
What You Need to Know
- Passing score: 700/1000 (scaled)
- Exam length: 50 questions
- Time limit: 100 minutes
- Exam fee: US$165 (United States; varies by region)
Keys to Passing
- Complete 500+ practice questions
- Score 80%+ consistently before scheduling
- Focus on highest-weighted sections
- Use our AI tutor for tough concepts
MB-260 Study Tips from Top Performers
Frequently Asked Questions
What is the MB-260 exam?
MB-260 is the Microsoft Dynamics 365 Customer Insights Data Specialist exam. It validates the skills required to implement Microsoft Dynamics 365 Customer Insights - Data, including environment configuration, data ingestion from sources such as Azure Data Lake Storage Gen2, Dataverse, and Salesforce, schema mapping, unification with match and merge rules, measures and segments, enrichments, prebuilt and custom predictions, and exports to Dynamics 365 apps and marketing platforms.
How many questions are on the MB-260 exam and how long is it?
Microsoft does not publish a fixed MB-260 question count. Microsoft's certification guidance states most role-based exams typically contain 40-60 questions, and MB-260 is scheduled for 100 minutes. The exam uses Microsoft's scaled scoring model and requires 700 out of 1000 to pass.
What does MB-260 cost and where do I take it?
The U.S. exam fee for MB-260 is US$165 and pricing varies by region. The exam is delivered by Pearson VUE either at a test center or online with OnVUE proctoring. Registration is started from the Microsoft Learn MB-260 certification page.
What domains are weighted highest on MB-260?
Microsoft Learn currently weights Configure Customer Insights - Data and Ingest data at 25-30% each, Create unified profiles at 15-20%, Enhance data and predictions at 15-20%, and Manage segments and measures at 10-15%. Plan to spend the most study time on configuration, ingestion, and unification.
Are there prerequisites for MB-260?
There is no formal prerequisite exam. Microsoft expects candidates to have working experience with Dynamics 365 Customer Insights - Data, comfort with Power Query, basic familiarity with Azure Data Lake Storage Gen2 and Common Data Model, and a working understanding of Microsoft Entra ID, Dataverse, and connections to Dynamics 365 apps.
How is MB-260 different from a Customer Insights - Journeys exam?
MB-260 covers Customer Insights - Data: unified profiles, ingestion, unification, segmentation, measures, predictions, enrichments, and exports. Customer Insights - Journeys (formerly real-time marketing) handles event-triggered customer journeys, channels, and triggers and is covered by separate Microsoft credentials.
Does the MB-260 certification expire?
Yes. Microsoft specialty certifications, like associate ones, must be renewed annually. The renewal is free and uses an open-book Microsoft Learn assessment that can be taken in the six-month window before expiration.