Unsystematic (Company-Specific) Risk

Unsystematic risk (also called diversifiable risk, specific risk, unique risk, or idiosyncratic risk) is risk that affects a particular company, industry, or sector. Unlike systematic risk, unsystematic risk can be reduced or eliminated through proper diversification.

The Key Distinction

FeatureSystematic RiskUnsystematic Risk
AffectsEntire marketSpecific companies/industries
Diversifiable?NoYes
Measured byBetaNot compensated by market
ExamplesMarket crash, inflationCEO departure, product recall

Types of Unsystematic Risk

1. Business Risk

Business risk is the risk associated with a company's operations, management, and competitive position.

Sources of Business RiskExamples
Management qualityPoor decisions, executive turnover
CompetitionNew competitors, market share loss
Product issuesRecalls, obsolescence
Labor issuesStrikes, unionization
Industry changesTechnological disruption
Operational problemsSupply chain failures

Example: A pharmaceutical company's drug fails clinical trials—this affects only that company, not the entire market.

2. Financial Risk

Financial risk is the risk arising from a company's use of debt (leverage) in its capital structure.

Leverage LevelFinancial RiskImplications
Low debtLowerMore financial flexibility
High debtHigherFixed interest payments required; bankruptcy risk

Key Point: Financial risk increases with leverage because:

  • Interest must be paid regardless of profits
  • Debt covenants restrict flexibility
  • High debt increases bankruptcy probability
  • Earnings become more volatile

Measured by: Debt-to-equity ratio, interest coverage ratio

3. Credit Risk (Default Risk)

Credit risk is the risk that a borrower fails to make required payments on debt obligations.

Rating CategoryDefault RiskExample
Investment Grade (BBB/Baa and above)LowerU.S. Treasury, Apple
High Yield/Junk (BB/Ba and below)HigherSpeculative companies

Credit Rating Agencies: Moody's, S&P, Fitch

S&P RatingMoody's RatingClassification
AAAAaaHighest quality
AAAaHigh quality
AAUpper medium grade
BBBBaaMedium grade (lowest investment grade)
BBBaSpeculative
BBHighly speculative
CCCCaaSubstantial risk
DCIn default

4. Liquidity Risk

Liquidity risk is the risk of not being able to sell an investment quickly at a fair price.

Characteristics of Illiquid InvestmentsExamples
Wide bid-ask spreadsPenny stocks
Low trading volumeThinly traded bonds
Long settlement periodsReal estate
Lock-up periodsPrivate equity, hedge funds
No active marketLimited partnerships

Liquidity Spectrum:

More LiquidLess Liquid
Large-cap stocksSmall-cap stocks
Treasury securitiesCorporate bonds
Money market fundsReal estate
Major ETFsPrivate equity

5. Legislative/Regulatory Risk

Legislative risk is the risk that laws or regulations will negatively affect a specific company or industry.

IndustryRegulatory Risk Example
HealthcareDrug pricing legislation
Financial servicesBanking regulations
EnergyEnvironmental regulations
TechnologyPrivacy laws, antitrust
TobaccoAdvertising restrictions

6. Concentration Risk

Concentration risk is the risk from lack of diversification—having too much exposure to a single investment.

Examples of Concentration Risk:

  • Employee with 80% of portfolio in company stock
  • Investor holding only technology stocks
  • Retirement savings entirely in one mutual fund

The Power of Diversification

Diversification is the primary tool for reducing unsystematic risk:

Number of StocksUnsystematic Risk Remaining
1 stock100%
10 stocks~50%
20 stocks~25%
30+ stocksMinimal (~5-10%)

Research Finding: Approximately 20-30 uncorrelated stocks can eliminate most unsystematic risk. Beyond that, additional diversification provides diminishing benefits.

Types of Diversification

Diversification TypeRisk Reduced
Within asset classOwn stocks across multiple industries
Across asset classesStocks, bonds, real estate
GeographicDomestic and international
Time (dollar-cost averaging)Spread purchases over time

In Practice: How Investment Advisers Apply This

Portfolio construction:

  • Ensure adequate diversification (20+ securities minimum)
  • Diversify across industries and sectors
  • Consider correlation between holdings
  • Watch for concentration in client-held assets (company stock)

Client education:

  • Explain that diversification eliminates company-specific risk
  • Help clients understand they shouldn't panic over single-company news
  • Discuss the dangers of concentrated positions (employer stock)

On the Exam

The Series 65 exam tests your understanding of:

  1. Definition of unsystematic risk and that it CAN be diversified away
  2. Types: Business, financial, credit, liquidity, legislative, concentration
  3. Relationship between diversification and unsystematic risk reduction
  4. How many stocks are needed to diversify (20-30)
  5. Credit ratings and what they measure

Expect 2-3 questions on unsystematic risk. Common formats include identifying which risks are diversifiable and understanding credit risk.


Key Takeaways

  • Unsystematic risk affects specific companies and CAN be diversified away
  • Business risk relates to company operations and management
  • Financial risk increases with leverage (debt)
  • Credit/default risk is the risk of non-payment on debt
  • Liquidity risk is the difficulty of selling quickly at fair price
  • 20-30 uncorrelated stocks eliminate most unsystematic risk
  • Diversification reduces unsystematic risk but NOT systematic risk
  • Credit ratings (S&P, Moody's) measure default risk
Test Your Knowledge

Business risk is best described as:

A
B
C
D
Test Your Knowledge

Financial risk is primarily associated with:

A
B
C
D
Test Your Knowledge

How many uncorrelated stocks are typically needed to eliminate most unsystematic risk?

A
B
C
D