7.4 Cost Analysis, Uncertainty, Expected Value, and Decision Trees
Key Takeaways
- Sunk costs are past and unrecoverable and must be excluded from every forward-looking economic decision.
- Only incremental cash flows that differ between alternatives affect the decision; identical costs cancel and can be ignored.
- Expected monetary value is the probability-weighted sum of outcomes, and the alternative with the best expected value is chosen when the decision maker is risk-neutral.
- Decision trees are solved by rolling back from right to left, taking expected values at chance nodes and the best value at decision nodes.
- Expected value of perfect information equals the expected value under certainty minus the best expected value without information, and it caps what any study is worth.
7.4 Cost Analysis, Uncertainty, Expected Value, and Decision Trees
The NCEES Engineering Economics specification lists five sub-topics. Time value of money, economic analyses, and project selection are covered in the three preceding sections. This section covers the remaining two: cost analysis ("incremental, average, sunk, estimating") and uncertainty ("expected value and risk"). These items usually involve less arithmetic than a present-worth problem but punish sloppy reading, because the trap is almost always a number that should have been ignored.
Cost Classifications the Exam Actually Tests
| Cost type | Definition | Decision relevance |
|---|---|---|
| Sunk cost | Already incurred and unrecoverable | Never relevant. Excluded entirely |
| Incremental (differential) cost | The difference in cash flow between two alternatives | The only thing that matters |
| Opportunity cost | Value of the best foregone alternative | Relevant, even though no cash changes hands |
| Fixed cost | Does not vary with output over the relevant range | Relevant only if it differs between alternatives |
| Variable cost | Varies directly with output | Relevant per unit |
| Marginal cost | Cost of producing one additional unit | Used for optimal-output decisions |
| Average cost | Total cost divided by units produced | Useful for reporting, misleading for decisions |
The Sunk-Cost Trap
A company has spent $400{,}000 developing a prototype. Completing it requires $150{,}000 more and will yield revenue of $220{,}000. Should they finish?
Yes. The $400{,}000 is gone whichever way the decision goes; it appears in no future cash flow. The forward-looking comparison is $220{,}000 of revenue against $150{,}000 of remaining cost, a $70{,}000 gain. Total project accounting shows a $330{,}000 loss, and that loss is real — but abandoning the project makes it a $400{,}000 loss instead. Past money cannot be recovered by refusing to earn future money.
The mirror-image error is equally common: continuing a project because of what has already been spent ("we've come too far to stop"). Both errors come from letting a sunk cost enter the comparison. The test is mechanical — if a number is dated before the decision point, strike it out.
Marginal vs. Average Cost
Total cost of producing $Q$ units with fixed cost $F$ and unit variable cost $v$:
Average cost falls continuously as $Q$ rises because fixed cost spreads thinner, while marginal cost stays at $v$. Accept-or-reject decisions on incremental volume use marginal cost, not average cost. An order priced above $v$ but below $AC$ still improves profit.
Cost Estimating
Capacity Scaling (the Six-Tenths Rule)
Equipment cost does not scale linearly with capacity, because cost tracks surface area while capacity tracks volume:
where $n \approx 0.6$ for much process equipment. Doubling capacity costs about $2^{0.6} = 1.52$ times as much, not twice as much — the origin of economies of scale.
Cost Indexes for Escalation
Worked Example: Combined Scaling and Escalation
A 5{,}000 L reactor cost $180{,}000 when the cost index was 480. Estimate the cost today of a 12{,}000 L reactor with the index at 624, using $n = 0.6$.
Scale for capacity:
Then escalate:
Trap: capacity rose 140% but cost rose only 69% before escalation. Candidates who scale linearly get $432{,}000 before escalation and $561{,}600 after — a 42% overestimate.
Uncertainty: Expected Value and Risk
Expected monetary value (EMV) is the probability-weighted average outcome:
A risk-neutral decision maker chooses the alternative with the best EMV. Variance measures the dispersion around it:
Two alternatives with identical EMV but different variance are not equivalent to a real decision maker; the exam may ask which carries more risk, which is answered by variance or standard deviation, not by EMV.
Worked Example: Expected Cost of a Design Choice
A pipeline coating decision:
| Alternative | First cost | Failure probability in 20 yr | Cost if failure occurs |
|---|---|---|---|
| Standard coating | $220{,}000 | 0.18 | $1{,}400{,}000 |
| Enhanced coating | $430{,}000 | 0.03 | $1{,}400{,}000 |
The expected costs are identical. A risk-neutral analyst is indifferent — but the enhanced coating caps the worst case at $1{,}830{,}000 with 3% probability rather than 18%, and reduces the standard deviation of the outcome substantially. Where the failure consequence includes public safety or environmental release, the lower-variance option is the defensible engineering choice even at equal EMV. This is where the Engineering Economics area meets the ethics area.
Decision Trees
A decision tree lays out sequential choices and chance events:
- Decision node (square): the analyst chooses; take the best value
- Chance node (circle): nature chooses; take the expected value
- Solve by rolling back right to left (backward induction)
Worked Example: Rolling Back a Two-Stage Tree
A firm can build a large plant or a small plant. Demand is high with probability 0.6 and low with probability 0.4.
| High demand (0.6) | Low demand (0.4) | |
|---|---|---|
| Large plant | +$900{,}000 | −$200{,}000 |
| Small plant | +$400{,}000 | +$250{,}000 |
Expected values at the two chance nodes:
At the decision node, take the larger: build the large plant, EMV $460{,}000.
Expected Value of Perfect Information
Now suppose a market study could reveal demand with certainty before the plant decision. With perfect information you would build large if high (+$900{,}000) and small if low (+$250{,}000):
Interpretation: $180{,}000 is the maximum worth of any study, however good. A study quoted at $210{,}000 must be declined even if it is perfectly reliable, and a real study that is less than perfect is worth strictly less than $180{,}000.
Trap: EVPI uses the probabilities before the information arrives, weighting each branch by how likely you are to be told that branch. Candidates who compute $900{,}000 - 460{,}000$ get $440{,}000, treating the best possible outcome as if it were certain.
A firm has spent $500,000 on a project. Finishing it requires $180,000 more and will generate $260,000 of revenue. What should the firm do?
A 4,000 gal/min pump station cost $250,000. Using a capacity exponent of 0.6, estimate the cost of an 8,000 gal/min station at the same price level.
At a chance node in a decision tree, outcomes of +$600,000 and -$150,000 occur with probabilities 0.7 and 0.3. What value is carried back to the preceding decision node?
An analysis shows an expected value of $320,000 for the best alternative without additional information, and $395,000 under perfect information. A consultant offers a perfectly reliable study for $90,000. Should the firm buy it?