100+ Free Google Analytics (GA4) Practice Questions

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Question 1

Score: 0/0

What fundamental data model does Google Analytics 4 use?

Session-based (like UA)

Event-based — everything (including page_view) is an event with parameters

Hit-based

Pageview-only

to track

2026 Statistics

Key Facts: Google Analytics (GA4) Exam

Exam Questions

Google Skillshop

80%

Passing Score

Google Skillshop

75 min

Exam Duration

Google Skillshop

Free

Exam Fee

Google Skillshop

1 year

Validity

Annual renewal

July 2023

UA Sunset

Standard properties

Free self-proctored certification on Google Skillshop. 50 questions, 75 minutes, 80% passing score. Covers GA4's event-based model, automatic + Enhanced Measurement events, recommended e-commerce events, custom events/user properties, Key events, Explore (Free-form/Funnel/Path/Cohort/Segment overlap/User explorer), audiences (including predictive), DebugView, Google Signals, BigQuery export, Consent Mode v2, and integrations. Valid 1 year.

Sample Google Analytics (GA4) Practice Questions

Try these sample questions to test your Google Analytics (GA4) exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1What fundamental data model does Google Analytics 4 use?

A.Session-based (like UA)

B.Event-based — everything (including page_view) is an event with parameters

C.Hit-based

D.Pageview-only

Explanation: GA4 is event-based: every interaction (page_view, click, scroll, purchase, custom) is an event with parameters. Different from Universal Analytics' session/pageview-centric model. Enables consistent tracking across web and app in one property.

2Universal Analytics (UA) was sunset for standard properties on:

A.Never

B.July 1, 2023 (GA360 received 1-year extension to July 1, 2024)

C.2020

D.2026

Explanation: Universal Analytics standard properties stopped processing new data on July 1, 2023. Analytics 360 UA properties had until July 1, 2024. All users must use GA4 for current data. Historical UA data became read-only; export to BigQuery/Looker Studio for retention.

3Which is the primary identifier of a GA4 property?

A.Tracking ID like UA-12345-1

B.Measurement ID like G-XXXXXXXXXX

C.Account number

D.App name

Explanation: GA4 Measurement ID format: G-XXXXXXXXXX. Used in gtag configuration and GTM tags to route events to the correct property. Each web/app data stream within a GA4 property has its own Measurement ID (web) or Firebase App ID.

4Which of these is an automatic GA4 event (fires without custom code)?

A.purchase

B.page_view (and session_start, first_visit, user_engagement)

C.add_to_cart

D.login

Explanation: Automatic events: page_view, session_start, first_visit, user_engagement. These fire automatically with basic GA4 setup. Enhanced Measurement adds more (scroll, click, video_*, file_download, form_*, site_search). Purchase/add_to_cart/login are recommended events requiring explicit implementation.

5Which Enhanced Measurement events are enabled by default in GA4 web streams?

A.Only page_view

B.Page views, scrolls, outbound clicks, site search, video engagement, file downloads, form interactions

C.Only scrolls

D.None

Explanation: Enhanced Measurement events (all on by default, toggle individually): page_view, scroll (90% depth), click (outbound), view_search_results (site search), video_start/progress/complete (YouTube embedded), file_download, form_start, form_submit. Turn off individually if not needed.

6Which GA4 event type is for e-commerce purchase tracking?

A.purchase (recommended event)

B.buy

C.transaction

D.sale

Explanation: GA4 recommended e-commerce events: view_item, view_item_list, select_item, add_to_cart, remove_from_cart, begin_checkout, add_payment_info, add_shipping_info, purchase, refund. Use exact names (lowercase snake_case) to auto-populate Monetization reports.

7A GA4 'recommended event' differs from a 'custom event' because:

A.No difference

B.Recommended events follow a Google-specified naming/parameter schema to enable reporting features; custom events are fully user-defined

C.Only paid

D.Only for ads

Explanation: Recommended events (like purchase, sign_up, login, share, select_content) use Google's standard names/parameters and automatically enable specific GA4 reports. Custom events are user-invented and require manual report/setup. Prefer recommended events when a matching pattern exists.

8In GA4, the 2024 rename for 'Conversions' is:

A.Events

B.Key events (plus a separate 'Advertising conversions' concept)

C.Sales

D.Goals

Explanation: In March 2024 Google renamed GA4 'Conversions' to 'Key events' to separate behavioral analysis from advertising measurement. 'Advertising conversions' is the subset of key events exported to Google Ads for Smart Bidding. Reports and APIs reflect the rename.

9How do you mark a GA4 event as a Key event (conversion)?

A.Automatic

B.Admin > Events (or Configure > Events) > toggle 'Mark as key event' (or 'Mark as conversion' in older UIs)

C.Only via API

D.Must be recommended event

Explanation: Mark as key event: Admin > Events > toggle the event name. Creates an 'advertising conversion' by default. Custom events can also be marked. Each GA4 property allows up to 30 key events. Strategic selection: events that represent valuable business outcomes.

10Which GA4 Explore technique visualizes user progression through defined steps?

A.Free-form

B.Funnel exploration

C.Path

D.Cohort

Explanation: Funnel exploration defines sequential steps (e.g., view_item → add_to_cart → begin_checkout → purchase) and visualizes conversion/abandonment at each step. Supports open or closed funnels, time-constraint logic, breakdown dimensions.

About the Google Analytics (GA4) Exam

The Google Analytics Certification validates expertise in Google Analytics 4 (GA4), the event-based analytics platform that replaced Universal Analytics in July 2023. Covers the event-based data model, automatic events, Enhanced Measurement, recommended e-commerce events (view_item, add_to_cart, purchase), custom events/parameters/user properties, Key events (conversions renamed 2024), Explore techniques (Free-form, Funnel, Path, Cohort, Segment overlap, User explorer), audiences and predictive audiences, data retention and BigQuery export, DebugView, Google Signals, Search Console/Looker Studio integration, and Consent Mode v2 compatibility.

Questions

50 scored questions

Time Limit

75 minutes

Passing Score

80%

Exam Fee

Free (Google Skillshop (self-proctored))

Google Analytics (GA4) Exam Content Outline

20-25%

GA4 Fundamentals

Event-based data model (vs. UA), automatic events (page_view, session_start, first_visit, user_engagement), Enhanced Measurement (scroll, click, video, file_download, form), recommended e-commerce events (view_item, add_to_cart, purchase), custom events, parameters, user properties, client_id

15-20%

Key Events & Conversions

Key events (conversions rename 2024), marking events, conversion goals, import to Google Ads, primary vs. secondary, conversion_value

15-20%

Explore Workspace

Free-form, Funnel exploration, Path exploration, Cohort exploration, Segment overlap, User explorer templates, segments, filters

15-20%

Audiences & Predictive

Audience fundamentals, scope/timing/duration, predictive audiences (Likely 7-day purchasers/churners, Predicted 28-day revenue), export to Ads

10-15%

Reports & Attribution

Acquisition (User vs. Traffic), Engagement, Monetization, Retention, Tech, Demographics, Realtime, Comparisons, Attribution model (DDA default), Conversion paths, lookback windows

10-15%

Admin, Privacy, Integrations

Custom dimensions/metrics, data retention (2-14mo), internal traffic filtering, DebugView, Google Signals, BigQuery export, Consent Mode v2, Google Ads/Search Console/Looker Studio/Firebase linking, cross-domain tracking

How to Pass the Google Analytics (GA4) Exam

What You Need to Know

Passing score: 80%
Exam length: 50 questions
Time limit: 75 minutes
Exam fee: Free

Keys to Passing

Complete 500+ practice questions
Score 80%+ consistently before scheduling
Focus on highest-weighted sections
Use our AI tutor for tough concepts

Google Analytics (GA4) Study Tips from Top Performers

1Master the event-based data model — everything in GA4 is an event, very different from UA's session-based approach

2Know automatic events (page_view, session_start, first_visit, user_engagement) vs. Enhanced Measurement (scroll, click, video, file_download, form) vs. recommended events (purchase, sign_up, etc.) vs. custom events

3Memorize recommended e-commerce events and required parameters: view_item, add_to_cart, begin_checkout, purchase with transaction_id + value + currency + items array

4Understand 'Key events' — the 2024 rename for GA4 'Conversions'; any event can be marked as key event (up to 30 per property)

5Master all Explore techniques: Free-form (pivot), Funnel exploration (conversion steps), Path exploration (before/after event flow), Cohort, Segment overlap (Venn), User explorer (individual user debugging)

6Know predictive audiences: Likely 7-day purchasers, Likely 7-day churners, Predicted 28-day revenue (requires 1,000+ events + Google Signals)

7Remember data retention defaults (2 months, up to 14 months free), and BigQuery export for unlimited retention

8Study Google Signals (cross-device via signed-in Google users) and its trade-off: data thresholding in reports

Frequently Asked Questions

What is the Google Analytics (GA4) Certification?

A free self-proctored Google Skillshop certification validating mastery of Google Analytics 4 — event-based data model, Explore, Key events (conversions renamed 2024), audiences, DebugView, Google Signals, BigQuery export, and integrations.

How much does the exam cost?

Free. All Google Skillshop certifications are offered at no cost.

How many questions are on the exam?

About 50 multiple-choice questions in 75 minutes. Passing score is 80%. Valid for 1 year.

What topics does the exam cover?

GA4 fundamentals (event-based model, automatic events, Enhanced Measurement, recommended events), Key events (conversions rename 2024), Explore (Free-form, Funnel, Path, Cohort, Segment overlap, User explorer), audiences including predictive, reports (Acquisition, Engagement, Monetization, Realtime), attribution (DDA default), admin (custom dimensions, retention, DebugView, Google Signals), BigQuery export, Consent Mode v2, and integrations.

How should I prepare?

Plan 10-15 hours across 1-2 weeks. Use the Skillshop Google Analytics learning path, set up a demo GA4 property (GA4 Demo account available), practice in Explore, learn DebugView validation, and complete 100+ practice questions. Pay special attention to 2024 rename (Key events), predictive audiences, Consent Mode v2 impact, and BigQuery export.

How long is the certification valid?

1 year. Annual recertification via Skillshop.