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Free Practice Questions for Google Ads Shopping

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Exam Review

Key Facts: Google Ads Shopping Exam

50

Exam Questions

Google Skillshop

80%

Passing Score

Google Skillshop

75 min

Exam Duration

Google Skillshop

Free

Exam Fee

Google Skillshop

1 year

Validity

Annual renewal

150

Title Max Chars

Feed spec

Free self-proctored certification on Google Skillshop. 50 questions, 75 minutes, 80% passing score. Covers Merchant Center Next, feed specs (GTIN, MPN, title, image_link), Performance Max retail with product feed, Standard Shopping, Local Inventory Ads, Free Listings, tROAS bidding, brand exclusions, promotions, and measurement. Valid 1 year.

Sample Google Ads Shopping Practice Questions

Try these sample questions to review concepts for the Google Ads Shopping exam. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1Which Google product serves as the central feed hub for Google Shopping ads in 2026?
A.Google Ads directly
B.Google Merchant Center (Next)
C.Google Analytics
D.Google Tag Manager
Explanation: Google Merchant Center is the hub where product data is uploaded, managed, and distributed to Shopping ads, Free Listings, and YouTube shoppable content. The newer 'Merchant Center Next' UI launched in 2023 and became default for most advertisers in 2024-2025.
2Which product identifier is required (when available) for products on Google Shopping?
A.Only SKU
B.GTIN (Global Trade Item Number — UPC/EAN/ISBN etc.)
C.Only MPN
D.Only color
Explanation: GTINs (UPC/EAN/ISBN) are required when manufacturer assigns them. This allows Google to verify products and match across merchants. Alternatives: MPN + brand for products without GTIN. Custom-made products use 'identifier_exists: no'.
3Which attribute links a product image in a Merchant Center feed?
A.image_url
B.image_link
C.image_src
D.photo
Explanation: image_link is the required attribute for the main product image URL. Min size 100x100 (250x250 for apparel), max 16MB. Additional images via additional_image_link (up to 10). High-quality, clean-background images perform best.
4What is the maximum title length for a Merchant Center feed?
A.70 chars
B.150 chars (but only 70 chars typically display in ads — front-load key terms)
C.30 chars
D.500 chars
Explanation: Title attribute max is 150 characters, but only ~70 display in ads. Best practice: front-load key terms (brand, product, key attributes like size/color), match how users search, include differentiators. Longer descriptions go in 'description' attribute (5,000 char max).
5Which campaign type fully replaces Smart Shopping and Local campaigns in 2026?
A.Standard Shopping
B.Performance Max (the 2022-2023 upgrade consolidated Smart Shopping + Local)
C.Video campaigns
D.Search
Explanation: Performance Max absorbed Smart Shopping and Local campaigns in 2022-2023. Advertisers with either legacy type were migrated to PMax. PMax + Standard Shopping are now the two Shopping campaign types.
6Which Shopping campaign gives advertisers maximum manual control over placements, audiences, and bidding?
A.Performance Max
B.Standard Shopping
C.Video
D.App
Explanation: Standard Shopping gives manual control — specific products via product groups, manual bidding or basic Smart Bidding (Max Clicks, Max Conversion Value / tROAS), audience observation, negative keywords. Performance Max automates much of this via Google AI.
7Performance Max with a product feed runs on which Google surfaces?
A.Only Shopping
B.Search (PLAs), Display, YouTube, Gmail, Discover, Maps — cross-channel retail
C.Only display
D.Only YouTube
Explanation: Performance Max (retail, linked to Merchant Center) serves shopping ads and other formats across Search, Display, YouTube, Gmail, Discover, Maps. Single campaign, AI-driven, one budget/goal. For e-commerce, it covers most of Google's retail surfaces.
8Which bidding strategy is most common for Performance Max retail campaigns?
A.Maximum CPV
B.Maximize Conversion Value (optionally with tROAS target)
C.Target CPM
D.Target Impression Share
Explanation: Retail PMax typically uses Maximize Conversion Value (with optional tROAS target). Ecommerce advertisers value revenue over fixed-CPA. Maximize Conversions with optional tCPA also available for lead-gen retail. Manual bidding not available in PMax.
9Which Standard Shopping bid strategy is used when advertisers want to optimize for revenue with a revenue-to-spend target?
A.Max CPV
B.Target ROAS (tROAS)
C.Target Impression Share
D.Manual CPV
Explanation: tROAS for Standard Shopping sets bids to hit a specified revenue/ad-spend ratio. Requires conversion value tracking (usually dynamic transaction values). Other SS strategies: Max Clicks, Max Conversion Value (no target), Manual CPC.
10A product disapproval reason 'Missing GTIN [gtin]' means:
A.Product is good
B.GTIN attribute is missing for a product where it is required (GTIN-eligible branded product)
C.Title is too short
D.Price is wrong
Explanation: Product-level issue: the feed missed a required GTIN. Fix by adding GTINs for known-branded products. For custom/unbranded products, use 'identifier_exists: no'. Missing GTINs cause disapproval and blocked serving.

About the Google Ads Shopping Exam

The Google Ads Shopping Certification validates proficiency in retail advertising with Google Shopping. Covers Merchant Center Next, product feed specifications (GTIN, MPN, image_link, title, price, availability, item_group_id, custom labels), Performance Max retail (asset groups, brand exclusions, New Customer Acquisition), Standard Shopping (product groups, priority, tROAS), Local Inventory Ads, Free Listings, supplemental feeds, automatic item updates, Content API, and measurement (Enhanced Conversions, dynamic conversion value, Consent Mode v2).

Exam sponsor: Google Skillshop (self-proctored). The requirements and fees below concern the certification or admission exam, separate from our free practice resources.

Questions

50 questions

Time Limit

75 minutes

Passing Score

80%

Exam / Certification Fees

Free

Exam sponsor website

Reported exam pass rate: ~70-85%. for well-prepared candidates (industry estimate) This describes exam candidates, not OpenExamPrep users or results from using our resources. Exam sponsor website

Fees, eligibility, and exam policies can change. Confirm them with the exam sponsor before applying or paying.

Our practice resources: topics covered

We aim to reflect publicly available exam outlines and topic information in our study resources. Coverage, format, and difficulty may differ from the actual exam, and we cannot guarantee that every detail is accurate or current. Confirm exam requirements, fees, and policies with the official exam sponsor.

25-30%

Merchant Center & Feed

Merchant Center Next, feed specs (GTIN, MPN, image_link, title, price, availability, item_group_id, condition), apparel attributes, custom labels, supplemental feeds, Content API, Automatic Item Updates

20-25%

Performance Max Retail

Asset groups, listing groups, audience signals, brand exclusions, final URL expansion, New Customer Acquisition, product-level reporting, search themes/insights

15-20%

Standard Shopping

Product groups, priority (Low/Medium/High), bidding (Max Clicks, Max Conversion Value, tROAS), negative keywords, audience observation

10-15%

Local Inventory Ads & Free Listings

LIA setup (local product feed + inventory + Business Profile), free product listings, promotions

10-15%

Bidding & Optimization

tROAS, Max Conversion Value, Max Clicks, feed optimization (titles, images, pricing), disapproval resolution, seasonal strategies

10-15%

Measurement

Dynamic conversion value, Enhanced Conversions, Consent Mode v2, cross-device via GA4 Signals, product reports, Price Competitiveness, Market Insights

Preparing for the Google Ads Shopping Exam

What You Need to Know

  • Passing score: 80%
  • Exam length: 50 questions
  • Time limit: 75 minutes
  • Exam / certification fees: Free Official sources

Using Our Practice Resources

  • Work through all 100 available questions
  • Review every answer and explanation
  • Track weak areas and revisit them
  • Use our AI tutor for tough concepts

Google Ads Shopping: Suggested Study Strategy

1Memorize feed attributes: GTIN, MPN, brand, title (150 char / ~70 display), image_link, price, sale_price, availability, condition, item_group_id, custom_label_0-4
2Apparel products require color, size, gender, age_group
3Know Performance Max retail: asset groups, listing groups, audience signals, brand exclusions, New Customer Acquisition goal, final URL expansion
4Standard Shopping priority (Low/Medium/High) resolves conflicts when multiple campaigns could serve the same product
5Understand tROAS (Target ROAS) — requires dynamic conversion value tracking, best for value-focused e-commerce
6Local Inventory Ads require local product feed + inventory feed + linked Google Business Profile
7Master 2026 measurement: dynamic conversion value, Enhanced Conversions, Consent Mode v2, cross-device via GA4 Signals
8Practice Merchant Center Next diagnostics workflow — identify and fix common disapprovals (missing GTIN, landing page mismatch, image policy, etc.)

Frequently Asked Questions

What is the Google Ads Shopping Certification?

A free self-proctored Google Skillshop certification validating proficiency in Google Shopping and retail advertising — Merchant Center feeds, Performance Max retail, Standard Shopping, Local Inventory Ads, Free Listings, and measurement.

How much does the exam cost?

Free. All Google Skillshop certifications are offered at no cost.

How many questions are on the Shopping exam?

About 50 multiple-choice questions in 75 minutes. Passing score is 80%. Valid for 1 year with annual recertification.

What topics does the Shopping exam cover?

Merchant Center Next, product feed specifications (GTIN, MPN, image_link, title, price, availability, item_group_id, custom labels), Performance Max retail (asset groups, audience signals, brand exclusions, New Customer Acquisition), Standard Shopping (priority, tROAS), Local Inventory Ads, Free Listings, supplemental feeds, and 2026 measurement.

How should I prepare?

Plan 10-15 hours across 1-2 weeks. Use the Skillshop Shopping path, get hands-on with Merchant Center Next (free), study feed specifications and disapproval diagnostics, practice on a live Google Ads account, and complete 100+ practice questions.

How long is the certification valid?

1 year. Annual recertification via Skillshop. Google sends reminder emails before expiration.