PracticeVideosBlogFlashcardsEspañol
All Practice Exams

Free Practice Questions for Google Ads Apps

Exam-style questions and explanations by OpenExamPrep.

✓ No registration✓ No credit card
Exam pass rate: ~70-85%
100+ Questions
100% Free

Loading practice questions...

Same family resources

Explore More Google Marketing Certifications

Continue into nearby exams from the same family. Each card keeps practice questions, study guides, flashcards, videos, and articles in one place.

Google Ads Search Certification

Practice Questions

Google Ads Creative Certification

Practice Questions

Google Ads Display Certification

Practice Questions

Google Ads Measurement Certification

Practice Questions

Google Ads Shopping Certification

Practice Questions

Google Ads Video Certification

Practice Questions
Exam Review

Key Facts: Google Ads Apps Exam

~50

Exam Questions

Google Skillshop

70%

Passing Score

Google Skillshop (unique — other Google Ads certs require 80%)

75 min

Exam Duration

Google Skillshop

Free

Exam Fee

Google Skillshop

1 year

Validity

Annual renewal required

Self

Proctoring

Self-proctored online

Free self-proctored certification on Google Skillshop. ~50 questions, 75 minutes, 70% passing score (unique — all other Google Ads certs require 80%). Covers App campaign goal types (installs/in-app actions/pre-registration), AI automation across 5 Google surfaces, bidding (tCPI/tCPA/tROAS), asset types (text/image/video/HTML5), Firebase tracking, SKAdNetwork/ATT for iOS, and incrementality. Valid 1 year. Unlimited retakes after 1-day cool-down.

Sample Google Ads Apps Practice Questions

Try these sample questions to review concepts for the Google Ads Apps exam. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1What is the primary difference between App campaigns and other Google Ads campaign types?
A.App campaigns require manual keyword lists to target users
B.App campaigns use Google AI to automatically generate and test ad combinations across Search, Play, YouTube, Display, and Discover
C.App campaigns only run on the Google Display Network
D.App campaigns are limited to Android devices only
Explanation: App campaigns are fully automated — advertisers provide text assets, image assets, video assets, and HTML5 assets, and Google's AI automatically generates combinations and delivers them across Search, Google Play, YouTube, Display Network, and Google Discover. There are no manual keyword lists or individual ad creation steps like in Search or Display campaigns.
2Which three campaign goals are available when creating a Google App campaign?
A.Awareness, Consideration, and Conversion
B.App installs, In-app actions, and App pre-registration
C.Leads, Sales, and Website traffic
D.Brand awareness, Store visits, and Product promotion
Explanation: Google App campaigns offer three goal-based campaign types: App installs (drive new users to install the app), In-app actions (drive existing or new users to complete specific in-app events like purchases), and App pre-registration (build interest before an Android app launches on Google Play). Each goal maps to a different bidding strategy and optimization objective.
3An advertiser wants to attract new users who have never installed their fitness app. Which App campaign goal should they choose?
A.App engagement
B.App pre-registration
C.App installs
D.In-app actions
Explanation: App installs campaigns are designed to drive new users to install the app from the App Store or Google Play. Bidding options include target cost-per-install (tCPI) or maximizing install volume. App engagement campaigns target users who have already installed the app. Pre-registration is only for Android apps before launch.
4Which App campaign type is exclusively available for Android apps and allows advertisers to build interest before the app is publicly released?
A.App engagement
B.App installs with tCPI
C.App pre-registration
D.App installs with maximize volume
Explanation: App pre-registration campaigns are only available for Android apps listed in the Google Play Store before official launch. They let advertisers promote the upcoming app and collect pre-registrations, which can help drive initial install velocity at launch. iOS apps cannot use pre-registration campaigns; this goal is specific to the Android/Google Play ecosystem.
5Where do Google App campaign ads appear? Select the most complete answer.
A.Only on Google Search results pages
B.Only within the Google Play Store
C.Across Google Search, Google Play, YouTube, Google Display Network, and Google Discover
D.Only on YouTube and Display Network
Explanation: App campaigns automatically serve across all major Google surfaces: Google Search results, Google Play Store search and browse sections, YouTube (in-stream and in-feed), the Google Display Network (millions of apps and sites), and Google Discover. Google's AI determines the best placement and ad format for each impression to hit the campaign goal.
6Which bidding strategy is used when an advertiser wants to drive app installs at a specific average cost per install?
A.Target ROAS (tROAS)
B.Target CPA (tCPA)
C.Target cost-per-install (tCPI)
D.Maximize Clicks
Explanation: Target cost-per-install (tCPI) is the bidding strategy specifically designed for App install campaigns when the advertiser wants to control the average cost paid per new install. Google's AI sets bids auction by auction to hit the tCPI target. tCPA is used for in-app action campaigns, and tROAS is used when conversion value (revenue) data is available.
7A gaming app advertiser wants to focus on acquiring users who are likely to make in-app purchases rather than just installing the app. Which bidding strategy should they use?
A.Target cost-per-install (tCPI)
B.Target CPA (tCPA) optimizing for purchase events
C.Maximize install volume
D.Manual CPC
Explanation: Target CPA for App campaigns optimizes for a specific in-app action — in this case, in-app purchases. The advertiser sets a target cost per purchase event, and Google's AI acquires users most likely to complete that action. This shifts acquisition quality from raw install volume to post-install value.
8Which bidding strategy for App campaigns requires conversion value data (such as in-app purchase revenue) and optimizes for maximum revenue at a target return on ad spend?
A.tCPI
B.tCPA
C.tROAS
D.Maximize Conversions
Explanation: Target ROAS (tROAS) for App campaigns uses conversion value data — typically revenue from in-app purchases tracked via Firebase or a third-party MMP — and optimizes to hit a target return on ad spend. For example, a tROAS of 200% means the goal is $2 revenue for every $1 spent. Firebase integration is typically required for tROAS eligibility.
9Google recommends a specific budget-to-tCPI ratio for App install campaigns to allow the AI to optimize properly. What is the recommended minimum daily budget?
A.5× the tCPI target
B.10× the tCPI target
C.50× the tCPI target
D.100× the tCPI target
Explanation: Google recommends a daily budget of at least 50× to 100× the tCPI target for App install campaigns to provide the algorithm enough auction volume to learn and optimize. For example, if the tCPI target is $2, the daily budget should be at least $100–$200. Insufficient budget relative to the bid target starves the algorithm of learning data.
10What is the minimum recommended daily budget ratio relative to the tCPA target for an App campaign optimizing for in-app actions?
A.2× the tCPA target
B.10× the tCPA target
C.50× the tCPA target
D.100× the tCPA target
Explanation: For in-app action campaigns (tCPA optimization), Google recommends a daily budget of at least 10× the tCPA target. For example, if the target CPA is $10 per purchase, the daily budget should be at least $100. This gives the bidding algorithm enough conversion events per day to learn and optimize toward the goal.

About the Google Ads Apps Exam

The Google Ads Apps Certification (offered free on Google Skillshop) validates proficiency in planning, creating, measuring, and optimizing Google App campaigns. It covers all three App campaign goal types (app installs, in-app actions, and app pre-registration), Google's AI-driven automation across Search, Google Play, YouTube, Display Network, and Google Discover, bidding strategies (tCPI, tCPA, tROAS), asset creation (text, image, video, HTML5), Firebase conversion tracking, SKAdNetwork and iOS ATT privacy measurement, and incrementality testing. The Apps exam uniquely requires only 70% to pass — the only Google Ads certification below the standard 80% threshold.

Exam sponsor: Google Skillshop (self-proctored). The requirements and fees below concern the certification or admission exam, separate from our free practice resources.

Questions

50 questions

Time Limit

75 minutes

Passing Score

70%

Exam / Certification Fees

Free

Exam sponsor website

Reported exam pass rate: ~70-85%. for well-prepared candidates (industry estimate) This describes exam candidates, not OpenExamPrep users or results from using our resources. Exam sponsor website

Fees, eligibility, and exam policies can change. Confirm them with the exam sponsor before applying or paying.

Our practice resources: topics covered

We aim to reflect publicly available exam outlines and topic information in our study resources. Coverage, format, and difficulty may differ from the actual exam, and we cannot guarantee that every detail is accurate or current. Confirm exam requirements, fees, and policies with the official exam sponsor.

20-25%

App Campaign Basics & AI Automation

Three goal types (installs, in-app actions, pre-registration), five surfaces (Search, Play Store, YouTube, Display Network, Google Discover), no manual keywords or placements — fully AI-driven

20-25%

Bidding Strategies

tCPI (target cost-per-install, 50-100× budget ratio), tCPA (target cost-per-action, 10× budget ratio, 30-50 daily conversions required), tROAS (revenue optimization, Firebase purchase value required), Maximize Installs

20-25%

Assets & Creative

Text assets (up to 5 lines, standalone), image assets (landscape/portrait/square), video assets (YouTube-hosted, all aspect ratios), HTML5 playable assets, performance labels (Best/Good/Low), 2–3 week refresh cadence

15-20%

Conversion Tracking & Firebase

Firebase SDK, Firebase → GA4 → Google Ads pipeline, first_open (Tier 1), mid-funnel proxy events (Tier 2), deep funnel purchase events (Tier 3), third-party MMPs (AppsFlyer, Adjust, Singular), postbacks

10-15%

iOS Privacy & SKAdNetwork

Apple ATT framework, SKAdNetwork 4.0 (aggregate postbacks, 3 windows), conversion modeling, max 8 iOS campaigns per account, data delay (2–5 days), Android Privacy Sandbox

10-15%

Measurement & Incrementality

CPI, ROAS (Revenue/Spend × 100%), LTV (30/90-day windows), incrementality testing, geo holdout experiments, attribution discrepancy (modeled vs observed), deep linking and deferred deep links

Preparing for the Google Ads Apps Exam

What You Need to Know

  • Passing score: 70%
  • Exam length: 50 questions
  • Time limit: 75 minutes
  • Exam / certification fees: Free Official sources

Using Our Practice Resources

  • Work through all 100 available questions
  • Review every answer and explanation
  • Track weak areas and revisit them
  • Use our AI tutor for tough concepts

Google Ads Apps: Suggested Study Strategy

1Memorize the three App campaign goal types and which bidding strategy matches each: installs → tCPI, in-app actions → tCPA, revenue → tROAS
2Know the budget-to-bid ratios: 50–100× daily budget for tCPI; 10× for tCPA — these appear in exam questions
3Understand the Firebase → GA4 → Google Ads integration chain — it is the standard conversion tracking pipeline
4Study iOS ATT + SKAdNetwork: what it measures, why data is delayed 2–5 days, and why Google limits iOS campaigns to 8 per account
5Know the asset performance labels (Best/Good/Low) and that 'Good' assets should NOT be removed — only 'Low' performers
6The Apps certification uniquely requires only 70% to pass — focus on breadth across all topic areas rather than perfecting one area
7Understand deep vs shallow conversion events: first_open (Tier 1/tCPI), sign_up (Tier 2/tCPA seed), purchase (Tier 3/tCPA or tROAS)

Frequently Asked Questions

What is the Google Ads Apps Certification?

The Google Ads Apps Certification is a free self-proctored credential from Google Skillshop that validates proficiency in Google App campaigns — covering app installs, in-app action optimization, pre-registration campaigns, bidding (tCPI/tCPA/tROAS), Firebase tracking, and iOS privacy measurement with SKAdNetwork.

How much does the Google Ads Apps exam cost?

The exam is completely free. It is offered on Google Skillshop and requires no payment. All Google Ads certifications (Search, Display, Video, Shopping, Measurement, Apps) are free with a Google account.

What is the passing score for the Google Ads Apps exam?

70% — uniquely lower than the 80% required for all other Google Ads certifications. The exam has approximately 50 multiple-choice questions to be completed in 75 minutes. Certification is valid for 1 year.

What topics does the Google Ads Apps exam cover?

Key topics: App campaign goal types (installs, in-app actions, pre-registration), Google AI automation across Search/Play/YouTube/Display/Discover, bidding strategies (tCPI, tCPA, tROAS), asset types (text, image, video, HTML5) and performance labels, Firebase → GA4 → Google Ads conversion tracking pipeline, iOS ATT and SKAdNetwork attribution, conversion modeling, and incrementality testing.

How should I prepare for the Google Ads Apps exam?

Plan for 8–12 hours over 1–2 weeks. Use the free Google Skillshop Apps learning path, focus on bidding strategy differences (tCPI vs tCPA vs tROAS), understand the Firebase tracking pipeline, and study iOS privacy (ATT, SKAdNetwork). Complete 100+ practice questions, especially on bidding ratios and troubleshooting scenarios.

How long is the Google Ads Apps certification valid?

1 year. You must retake the exam annually to maintain the credential. Google sends reminder emails before expiration. Annual recertification keeps practitioners current on App campaign and mobile measurement updates.