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Free Practice Questions for Google Ads Display

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Exam Review

Key Facts: Google Ads Display Exam

50

Exam Questions

Google Skillshop

80%

Passing Score

Google Skillshop

75 min

Exam Duration

Google Skillshop

Free

Exam Fee

Google Skillshop

1 year

Validity

Annual renewal

3M+

GDN Sites/Apps

Google Display Network

Free self-proctored certification on Google Skillshop. 50 questions, 75 minutes, 80% passing score. Covers Display Network (3M+ sites/apps), Responsive Display Ads, audience types (affinity, in-market, custom segments, remarketing, Customer Match), Demand Gen campaigns (YouTube, Discover, Gmail, Shorts), optimized targeting, Smart Bidding (tCPA, tROAS, Maximize Conversions, Target CPM), placement/content exclusions, and measurement. Certification valid 1 year.

Sample Google Ads Display Practice Questions

Try these sample questions to review concepts for the Google Ads Display exam. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1How many websites, apps, and videos does the Google Display Network (GDN) reach in 2026?
A.~100,000 websites
B.~1 million websites
C.Over 3 million websites, apps, and videos — reaching 90%+ of internet users
D.Only Google-owned properties
Explanation: The Google Display Network reaches over 3 million websites, mobile apps, and videos, covering 90%+ of global internet users. This scale makes GDN one of the largest advertising networks in the world. It includes YouTube, Gmail, AdSense publishers, and Google products.
2Which campaign type on GDN primarily uses image and responsive creative to build awareness and drive consideration?
A.Search
B.Display
C.Video
D.Shopping
Explanation: Display campaigns serve image, responsive, and HTML5 ads across GDN placements. They are typically used for upper-funnel awareness and consideration, though Display can also drive direct response with retargeting.
3Responsive Display Ads (RDAs) automatically combine which asset types?
A.Only images
B.Images, logos, videos, headlines, descriptions — Google AI tests combinations
C.Only HTML5 files
D.Only text
Explanation: Responsive Display Ads combine up to 15 images, 5 logos, 5 videos, 5 headlines, 5 long headlines, and 5 descriptions. Google AI creates combinations that fit any GDN placement (banners, native, text-only spots). This replaced legacy static image ads for most use cases.
4What is the maximum file size for uploaded images in Responsive Display Ads?
A.1 MB
B.5 MB
C.10 MB
D.50 MB
Explanation: Uploaded images for RDAs max out at 5 MB per asset. Minimum dimensions are 600x314 (landscape) and 300x300 (square). Logos follow separate size rules. Exceeding limits causes upload rejection.
5Which audience type targets users based on long-term interests and lifestyle (e.g., sports fans, tech enthusiasts)?
A.Affinity audiences
B.In-market audiences
C.Custom intent
D.Remarketing
Explanation: Affinity audiences target users based on broad, long-term interests, habits, and lifestyles. They are suited to upper-funnel branding. In-market audiences target users actively researching purchases (more bottom-funnel), and custom segments/intent let you define audiences by keywords or URLs.
6Which audience type targets users actively researching products or services with intent to purchase in the short term?
A.Affinity
B.In-market
C.Detailed demographics
D.Similar audiences
Explanation: In-market audiences identify users signaling near-term purchase intent through their searches, content consumption, and site visits. They are typically higher-converting but lower-reach than affinity. Google maintains hundreds of in-market categories (e.g., 'In-market: CRM Software').
7Custom segments (formerly Custom Intent and Custom Affinity) let advertisers build audiences using:
A.Competitor passwords
B.Keywords, URLs, apps, or YouTube channels relevant to their product
C.Only demographic sliders
D.Only CRM data
Explanation: Custom segments combine custom intent and custom affinity into a unified audience builder. Advertisers provide keywords, URLs of relevant sites, apps, or YouTube channels, and Google builds an audience of users showing matching interest. This gives finer targeting than built-in segments.
8Remarketing on Display targets which users?
A.Users who have never visited the site
B.Users who previously interacted with the advertiser's site, app, or YouTube content
C.All Google users
D.Only Gmail users
Explanation: Remarketing (now often called 'Your data segments') targets users who previously visited the advertiser's site/app/YouTube channel. It drives strong ROI for re-engagement — abandoned cart, product page visitors, past converters. Built via the Google tag + audience definitions in Google Ads or GA4.
9Similar audiences (Display/YouTube):
A.Are still active in 2026 unchanged from 2015
B.Were deprecated in 2023 and replaced by optimized targeting and Customer Match-expanded audiences
C.Only work on Search
D.Are the same as affinity
Explanation: Google deprecated similar audiences in 2023 for Display, YouTube, Demand Gen, Search, Shopping, and Standard Display. They were replaced by optimized targeting (Display/Demand Gen) and Customer Match-based expansion. Advertisers should migrate to first-party data and optimized targeting.
10Optimized targeting (in Display/Demand Gen) does what?
A.Overrides budget limits
B.Finds new users similar to those most likely to convert, even beyond selected audience signals
C.Pauses keywords
D.Disables Smart Bidding
Explanation: Optimized targeting uses conversion data and audience signals as a starting point, then expands beyond them to find new converting users. It is enabled by default on Display and Demand Gen campaigns using Smart Bidding. Turn off if you need strict audience containment.

About the Google Ads Display Exam

The Google Ads Display Certification validates proficiency in planning, creating, and measuring Google Display Network campaigns. It covers GDN scale and placements, Responsive Display Ads, audience targeting (affinity, in-market, custom segments, Customer Match, remarketing), Demand Gen campaigns, optimized targeting, CPM/vCPM/tCPA/tROAS bidding, brand safety (exclusions, Inventory Type, content exclusions), and measurement with view-through conversions, Enhanced Conversions, and Consent Mode v2.

Exam sponsor: Google Skillshop (self-proctored). The requirements and fees below concern the certification or admission exam, separate from our free practice resources.

Questions

50 questions

Time Limit

75 minutes

Passing Score

80%

Exam / Certification Fees

Free

Exam sponsor website

Reported exam pass rate: ~70-85%. for well-prepared candidates (industry estimate) This describes exam candidates, not OpenExamPrep users or results from using our resources. Exam sponsor website

Fees, eligibility, and exam policies can change. Confirm them with the exam sponsor before applying or paying.

Our practice resources: topics covered

We aim to reflect publicly available exam outlines and topic information in our study resources. Coverage, format, and difficulty may differ from the actual exam, and we cannot guarantee that every detail is accurate or current. Confirm exam requirements, fees, and policies with the official exam sponsor.

20-25%

Display Network & Campaigns

GDN scale (3M+ sites/apps), campaign types, Standard Display, Demand Gen, Smart Display, App campaigns

20-25%

Audiences & Targeting

Affinity, in-market, custom segments, Customer Match, remarketing/dynamic remarketing, optimized targeting, lookalike segments

15-20%

Ads & Creative

Responsive Display Ads (up to 15 images, 5 logos, 5 videos, 5/5 headlines, 5 descriptions), image sizes, best practices, Ad Strength

15-20%

Bidding

CPM, Viewable CPM (vCPM), Target CPM, Target CPA, Target ROAS, Maximize Conversions/Value, Maximize Clicks

10-15%

Placements & Brand Safety

Managed placements, topic targeting, contextual keywords, exclusions, content exclusions, Inventory Type (Standard/Expanded/Limited)

10-15%

Measurement

View-through conversions, Enhanced Conversions, Consent Mode v2, modeled conversions, Placement report, audience insights

Preparing for the Google Ads Display Exam

What You Need to Know

  • Passing score: 80%
  • Exam length: 50 questions
  • Time limit: 75 minutes
  • Exam / certification fees: Free Official sources

Using Our Practice Resources

  • Work through all 100 available questions
  • Review every answer and explanation
  • Track weak areas and revisit them
  • Use our AI tutor for tough concepts

Google Ads Display: Suggested Study Strategy

1Know Responsive Display Ads limits: up to 15 images, 5 logos, 5 videos, 5 short headlines, 5 long headlines, 5 descriptions
2Understand all audience types and when to use each: affinity (broad interests), in-market (purchase intent), custom segments, Customer Match, remarketing
3Study Demand Gen thoroughly — it replaced Discovery in 2023-2024 and adds video on YouTube feeds, Shorts, in-stream, Discover, Gmail
4Master bidding for Display: CPM, vCPM, Target CPM (awareness), Target CPA/ROAS, Maximize Conversions/Value (performance)
5Brand safety: Inventory Type (Standard/Expanded/Limited), content exclusions, placement exclusions, topic exclusions
6Review 2024-2026 measurement: Enhanced Conversions, Consent Mode v2, modeled conversions, post-cookie first-party data strategies
7Use the free Google Skillshop Display learning path and practice account

Frequently Asked Questions

What is the Google Ads Display Certification?

A free self-proctored Google Skillshop certification validating proficiency in Google Display Network campaigns: RDAs, audience targeting, Demand Gen, Smart Bidding, brand safety, and measurement.

How much does the Google Ads Display exam cost?

The exam is completely free. Google Skillshop offers all Google Ads and Analytics certifications at no cost.

How many questions are on the exam?

Approximately 50 multiple-choice questions in 75 minutes. Passing score is 80%. Certification is valid for 1 year.

What topics does the Display exam cover?

Google Display Network fundamentals, Responsive Display Ads, audience types (affinity, in-market, custom segments, Customer Match, remarketing), Demand Gen, optimized targeting, CPM/vCPM/tCPA/tROAS bidding, brand safety exclusions, view-through conversions, and Consent Mode v2.

How should I prepare?

Plan 10-15 hours across 1-2 weeks. Use the free Google Skillshop Display learning path, practice on a live Google Ads account, and complete 100+ practice questions. Focus on RDAs, Smart Bidding, Demand Gen, and 2024-2026 measurement (Enhanced Conversions, Consent Mode v2, modeled conversions).

How long is the certification valid?

1 year from pass date. Annual recertification required. Google sends reminder emails before expiration.