Free Practice Questions for EGEL Plus Mercadotecnia
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Key Facts: EGEL Plus Mercadotecnia Exam
200
Three-option items across the disciplinary and transversal sections, including 15% unscored pilot items
Ceneval, Guía para el sustentante EGEL Plus MERCA
9 hours
Total response time split into two 4.5-hour sessions on one day
Ceneval, Guía para el sustentante EGEL Plus MERCA
140
Disciplinary items: Inteligencia de Mercado 40; Estrategias de Mercadotecnia 50; Dirección de Mercadotecnia 50
Ceneval, Estructuras EGEL Plus
1000
Minimum Índice Ceneval score for a Satisfactorio level in a section
Ceneval, Guía para el sustentante EGEL Plus MERCA
MXN 1,885
2026 price of an individual Examen desde casa registration
Ceneval, Exámenes Generales para el Egreso de la Licenciatura (EGEL)
Ceneval's EGEL Plus MERCA is a 200-item, nine-hour Spanish exit exam for marketing graduates, covering market intelligence, marketing mix strategies, and marketing direction, plus transversal Spanish reading and writing.
Sample EGEL Plus Mercadotecnia Practice Questions
Try these sample questions to review concepts for the EGEL Plus Mercadotecnia exam. Each question includes a detailed explanation. Start the interactive quiz above for the full 102+ question experience with AI tutoring.
1In consumer behavior theory, what is the initial stage of the consumer decision-making process where a consumer perceives a significant discrepancy between their actual state and a desired ideal state?
2A marketing research team calculates the required sample size for a nation-wide consumer survey where the target population is infinite (unknown or > 100,000). The study requires a 95% confidence level (Z = 1.96), maximum variability (p = 0.5, q = 0.5), and an acceptable margin of error of 5% (e = 0.05). Using the formula n = (Z² * p * q) / e², what is the required sample size?
3Which psychological perceptual mechanism explains why consumers exposed to thousands of commercial brand messages daily remember only a small fraction that relate directly to their current personal interests and immediate needs?
4In qualitative market research, which projective technique asks respondents to rapidly state the first word or thought that comes to mind upon hearing an stimulus brand name or product concept?
5A beverage corporation wants to conduct a national survey. It divides the country into distinct geographic states, randomly selects 10 states, randomly selects 5 municipalities within each chosen state, and interviews households on randomly selected streets. Which probability sampling technique is being applied?
6What is the recommended participant group size and standard duration for a professional consumer focus group session in qualitative marketing studies?
7A survey asks respondents: 'Please rate your agreement with the statement: Our mobile banking app is easy to navigate' using options: Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree. What type of measurement scale is this?
8In market segmentation, grouping customers according to whether they are heavy users, medium users, light users, or non-users of an athletic footwear brand is an example of which segmentation base?
9A market researcher studies consumer behavior in a physical supermarket by observing shoppers' eye movements, pathway navigation, and shelf dwell time without interacting with or interviewing the shoppers. Which research method is being deployed?
10In survey questionnaire design, what is the flaw in asking: 'Do you agree that our coffee is delicious and affordable?'
About the EGEL Plus Mercadotecnia Exam
Independent EGEL Plus MERCA practice by OpenExamPrep. The official Spanish-language examination has 200 three-option items (15% unscored pilot items): 140 disciplinary items in Inteligencia de Mercado, Estrategias de Mercadotecnia, Dirección de Mercadotecnia, and 60 items on Spanish reading comprehension and indirect writing. This English-language four-option MCQ bank is a study adaptation, not an official translation or format simulation. Stems and explanations are in English, but language and communication items keep Spanish sentences, because Spanish usage is the skill being tested.
Exam sponsor: CENEVAL (Centro Nacional de Evaluación para la Educación Superior, A.C.). The requirements and fees below concern the certification or admission exam, separate from our free practice resources.
Assessment
200 three-option items, including multirreactivos: 140 disciplinary items (Inteligencia de Mercado 40; Estrategias de Mercadotecnia 50; Dirección de Mercadotecnia 50) and 60 transversal items (Comprensión lectora 30; Redacción indirecta 30). Session 1 covers the first part of the disciplinary section; session 2 covers the rest of it plus Lenguaje y Comunicación.
Time Limit
Two sessions of 4.5 hours each (9 hours total response time)
Passing Score
Reported on the Índice Ceneval (700-1300): 1000-1149 Satisfactorio, 1150-1300 Sobresaliente, below 1000 Aún no satisfactorio
Exam / Certification Fees
MXN 1,885 for the 2026 national Examen desde casa; institutional administrations may charge a different amount
Exam sponsor websiteFees, eligibility, and exam policies can change. Confirm them with the exam sponsor before applying or paying.
Official sources
- Ceneval — Guía para el sustentante EGEL Plus MERCA (julio de 2026) · Source checked 2026-09-28Current candidate guide linked from the Ceneval EGEL portal for applications from 28 August to 3 December 2026; 2025 editions of the EGEL Plus guides give 9 hours of response time in two 4.5-hour sessions
- Ceneval — Guía para el sustentante EGEL Plus MERCA (enero de 2023, PDF) · Source checked 2026-09-28Text edition with the 200-item structure, area and subarea counts, three-option item formats, scoring model, and calculator rule
- Ceneval — Estructuras EGEL Plus · Source checked 2026-09-28Area and subarea item counts for the 140-item disciplinary section of EGEL Plus MERCA
- Ceneval — Exámenes Generales para el Egreso de la Licenciatura (EGEL) · Source checked 2026-09-28Official EGEL Plus portal with the 2026 calendar, the MXN 1,885 Examen desde casa price, candidate guides, and Testimonio de desempeño procedures
Our practice resources: topics covered
We aim to reflect publicly available exam outlines and topic information in our study resources. Coverage, format, and difficulty may differ from the actual exam, and we cannot guarantee that every detail is accurate or current. Confirm exam requirements, fees, and policies with the official exam sponsor.
Inteligencia de Mercado
Consumer behavior and market segmentation (12 items), qualitative and quantitative market research (15), and information systems (13).
Estrategias de Mercadotecnia
Product (14), price (12), place (12), and promotion (12) strategies.
Dirección de Mercadotecnia
Strategic marketing planning (27 items) and marketing management (23 items).
Sección Transversal de Lenguaje y Comunicación
Comprensión lectora (30 items) and Redacción indirecta (30 items): reading for study, literary, and civic purposes, and choosing texts that meet communicative, grammatical, and spelling criteria.
Preparing for the EGEL Plus Mercadotecnia Exam
What You Need to Know
- Passing score: Reported on the Índice Ceneval (700-1300): 1000-1149 Satisfactorio, 1150-1300 Sobresaliente, below 1000 Aún no satisfactorio
- Assessment: 200 three-option items, including multirreactivos: 140 disciplinary items (Inteligencia de Mercado 40; Estrategias de Mercadotecnia 50; Dirección de Mercadotecnia 50) and 60 transversal items (Comprensión lectora 30; Redacción indirecta 30). Session 1 covers the first part of the disciplinary section; session 2 covers the rest of it plus Lenguaje y Comunicación.
- Time limit: Two sessions of 4.5 hours each (9 hours total response time)
- Exam / certification fees: MXN 1,885 for the 2026 national Examen desde casa; institutional administrations may charge a different amount Official sources
Using Our Practice Resources
- Work through all 102 available questions
- Review every answer and explanation
- Track weak areas and revisit them
- Use our AI tutor for tough concepts
EGEL Plus Mercadotecnia: Suggested Study Strategy
Frequently Asked Questions
What is the EGEL Plus Mercadotecnia (EGEL Plus MERCA)?
It is Ceneval's Examen General para el Egreso de la Licenciatura for marketing graduates. It measures the disciplinary knowledge and skills considered essential at the end of the degree, plus Spanish reading comprehension and indirect writing. Many Mexican universities use the results as a graduation requirement, a titulación option, or part of a course grade.
How many questions are on the exam and how long is it?
The Ceneval guide describes 200 items with three answer options: 140 disciplinary items and 60 transversal items, of which 15% are unscored pilot items. Current guides give 9 hours of response time in two 4.5-hour sessions on a single day, and both sessions must be completed.
What score is required to pass the EGEL Plus?
Results are reported on the Índice Ceneval scale from 700 to 1300: 700-999 is Aún no satisfactorio, 1000-1149 is Satisfactorio, and 1150-1300 is Sobresaliente. The global level uses a conjunctive model weighted toward the disciplinary section: a Satisfactorio global result requires at least Satisfactorio in the disciplinary section. Each institution decides how the result counts toward graduation.
Can I use a calculator?
Ceneval's exam guide permits a non-programmable scientific calculator, and its guide for in-person administrations allows a basic, financial, or scientific non-programmable calculator for this exam; calculators may not be lent between candidates.
Who can take the exam and how do I register?
It is intended for graduates who have completed 100% of their credits, whether or not they have the degree, and for final-semester students when their institution requests it. Institutions register candidates for paper and online sittings; individuals can register directly with Ceneval only for the Examen desde casa dates, which cost MXN 1,885 in 2026.
In what language is the official exam given, and why is this practice bank in English?
The official Ceneval exam is in Spanish. OpenExamPrep publishes this resource as an independent English-language MCQ study adaptation, not an official translation or a simulation of the exam. Disciplinary questions and explanations are in English, while the language and communication items use Spanish sentences because they assess Spanish usage. Official items have three options; this bank uses four.