Key Takeaways

  • Term life insurance provides pure death protection with no cash value at the lowest cost
  • Level term maintains constant premiums and death benefit; decreasing term reduces the death benefit over time
  • Convertible term policies allow exchange to permanent insurance without new underwriting
  • Whole life offers guaranteed premiums, guaranteed cash value growth, and potential dividends
  • Universal life provides flexible premiums with transparent cost of insurance (COI) deductions
  • Variable life invests cash value in subaccounts with no guaranteed return and requires securities licenses to sell
  • Indexed universal life (IUL) credits interest based on market index performance with a floor and cap
  • Variable universal life (VUL) combines premium flexibility with investment subaccounts
Last updated: January 2026

Types of Life Insurance

Understanding the different types of life insurance is essential for CFP candidates. Each type serves different client needs, offers different features, and involves different costs and risks. This section provides a comprehensive comparison of term and permanent life insurance products, including the various forms of universal and variable life insurance.

The Two Main Categories

Life insurance divides into two fundamental categories:

CategoryCharacteristicsDurationCash Value
Term LifePure death protectionSpecific period (10, 20, 30 years)None
Permanent LifeDeath protection + savingsLifetimeYes

Term Life Insurance

Term life insurance provides death benefit protection for a specified period. If the insured dies during the term, the beneficiary receives the death benefit. If the insured survives the term, coverage ends and no benefit is paid.

Key Features of Term Insurance

  • Pure protection: Provides only death benefit with no cash value or savings component
  • Lowest cost: Most death benefit per premium dollar
  • Temporary coverage: Expires at end of term unless renewed
  • Renewable: Most policies allow renewal without evidence of insurability, but at higher premiums
  • Convertible: Many policies allow conversion to permanent insurance

Types of Term Insurance

TypePremiumDeath BenefitBest For
Level TermFixed for termFixed for termMost common; predictable costs
Decreasing TermFixedDecreases over timeMortgage protection, declining needs
Increasing TermIncreasesIncreases over timeInflation protection
Annual Renewable Term (ART)Increases annuallyFixedShort-term needs
Return of Premium (ROP)Higher than levelFixed + premium refundThose wanting money back

Level Term Insurance

Level term is the most common form of term insurance. Both the death benefit and premium remain constant throughout the term.

Common Term Lengths:

  • 10-year term: Lowest initial cost, suitable for short-term needs
  • 20-year term: Most popular choice for young families
  • 30-year term: Provides coverage through child-rearing years
  • Term to age 65: Coverage until typical retirement age

Decreasing Term Insurance

Decreasing term maintains level premiums while the death benefit decreases over time, typically annually. The death benefit eventually reaches zero at the end of the term.

Common Uses:

  • Mortgage protection (death benefit matches declining loan balance)
  • Business loan protection
  • Decreasing family obligations as children age

Convertible Term Insurance

Convertible term includes an option to exchange the term policy for a permanent policy without providing evidence of insurability (no medical exam or health questions).

Key Provisions:

  • Conversion without underwriting protects against becoming uninsurable
  • Conversion deadline typically before age 65-70 or end of term
  • New permanent policy premium based on attained age at conversion
  • Only available to company's permanent products

Exam Tip: Term Insurance Selection

The CFP exam often presents scenarios asking which type of term insurance is appropriate. Key guidance:

  • Young families with limited budgets: Level term (maximum coverage for the dollar)
  • Mortgage protection: Decreasing term
  • Health concerns or anticipating permanent need: Convertible term
  • Uncertain short-term need: Annual renewable term

Whole Life Insurance

Whole life insurance (also called ordinary life or straight life) provides permanent death benefit protection with guaranteed cash value accumulation and level premiums for life.

Key Features of Whole Life

FeatureDescription
Lifetime CoveragePolicy never expires as long as premiums are paid
Level PremiumsPremium stays the same for life
Guaranteed Cash ValueMinimum cash value guaranteed by contract
Fixed InvestmentInsurance company invests in general account (bonds, mortgages)
Policy LoansCan borrow against cash value at stated interest rate
DividendsParticipating policies may pay dividends (not guaranteed)

Types of Whole Life Insurance

TypePremium Payment PeriodCharacteristics
Ordinary (Straight) LifeUntil death or age 100/121Lowest premium of whole life options
Limited-Pay LifeFixed number of years (e.g., 20 Pay Life)Higher premiums, faster cash value growth
Single Premium LifeOne lump sumMaximum cash value growth; usually a MEC
Paid-Up at 65Until age 65Policy fully paid at retirement

Participating vs. Non-Participating

Participating (par) policies are issued by mutual insurance companies and may pay dividends to policyholders. Dividends represent a return of excess premium and are not guaranteed.

Dividend Options (CRAPO mnemonic):

  • Cash - Receive dividend as cash
  • Reduce premiums - Apply dividend to reduce next premium
  • Accumulate at interest - Leave with insurer to earn interest
  • Paid-up additions - Purchase additional paid-up insurance
  • One-year term - Purchase one-year term insurance

Non-participating (non-par) policies are typically issued by stock insurance companies and do not pay dividends. Premiums are usually lower than par policies.

Exam Tip: Dividend Taxation

Dividends from participating policies are considered a return of premium and are tax-free until cumulative dividends exceed cumulative premiums paid. This is a common CFP exam topic.

Universal Life Insurance

Universal life (UL) is permanent life insurance that offers flexibility in premiums and death benefits. It unbundles the components of a life insurance policy, showing the cost of insurance, expenses, and cash value growth separately.

Key Features of Universal Life

FeatureDescription
Flexible PremiumsPay more or less (within limits) as circumstances change
Adjustable Death BenefitIncrease or decrease face amount
Transparent CostsSee exactly how premiums are allocated
Interest CreditingCash value earns interest at current rates
Cost of Insurance (COI)Monthly mortality charges deducted from cash value

How Universal Life Works

  1. Premium Payment: Client pays premium (or skips payment if cash value sufficient)
  2. Expense Charge: Insurer deducts administrative expenses
  3. Cash Value Credit: Remainder added to cash value account
  4. Interest Credited: Cash value earns interest (current rate, subject to minimum guarantee)
  5. COI Deduction: Monthly cost of insurance charges deducted based on age and amount at risk

Universal Life Death Benefit Options

OptionDescriptionCharacteristics
Option A (Level)Death benefit stays levelAmount at risk decreases as cash value grows; lower COI
Option B (Increasing)Death benefit = face amount + cash valueAmount at risk stays constant; higher COI

Guaranteed Universal Life (GUL)

Guaranteed Universal Life focuses on providing permanent death benefit protection at the lowest possible cost, with minimal cash value accumulation.

Features:

  • Lower premiums than traditional UL or whole life
  • No-lapse guarantee ensures coverage continues if minimum premiums paid
  • Minimal or no cash value
  • Limited flexibility compared to standard UL

Risks of Universal Life

  • Interest Rate Risk: Current crediting rates may decline
  • Lapse Risk: If cash value depleted, policy lapses or requires additional premiums
  • COI Increases: Cost of insurance rises with age
  • Illustrations May Disappoint: Projected values based on current rates may not materialize

Variable Life Insurance

Variable life (VL) is permanent life insurance where the cash value is invested in separate account subaccounts (similar to mutual funds). Investment performance directly affects cash value and may affect the death benefit.

Key Features of Variable Life

FeatureDescription
Investment ControlPolicy owner chooses from available subaccounts
No Guaranteed ReturnCash value fluctuates with market performance
Separate AccountCash value held separately from insurer's general account
Guaranteed Minimum Death BenefitMost policies guarantee a floor on death benefit
Securities RegistrationMust be sold with a prospectus; requires securities license

Variable Life vs. Whole Life

FeatureVariable LifeWhole Life
Cash Value InvestmentSubaccounts (stocks, bonds)General account (conservative)
Investment RiskBorne by policy ownerBorne by insurer
Cash Value GuaranteeNoneYes
Death BenefitMay fluctuateGuaranteed
Upside PotentialUnlimitedLimited to dividends
Licensing RequiredSecurities (Series 6 or 7) + LifeLife only

Subaccount Options

Variable life policies offer various investment subaccounts:

  • Equity subaccounts (growth, value, international)
  • Bond subaccounts (government, corporate, high-yield)
  • Money market subaccount
  • Balanced subaccounts
  • Specialty subaccounts (real estate, sector funds)

Exam Tip: Variable Life Licensing

CFP exam questions may ask about regulatory requirements. Remember that variable life insurance is considered a security and requires:

  • A securities license (Series 6 or Series 7)
  • A state life insurance license
  • Sale must include delivery of a prospectus

Indexed Universal Life (IUL)

Indexed Universal Life (IUL) credits interest to the cash value based on the performance of a stock market index (such as the S&P 500) without directly investing in the market.

How IUL Interest Crediting Works

ComponentDescription
IndexPolicy tracks one or more market indices (S&P 500 most common)
FloorMinimum interest credit (typically 0-2%), protects against market losses
CapMaximum interest credit (typically 8-12%), limits upside
Participation RatePercentage of index gain credited (60-100%)
Spread/MarginSome policies deduct a spread from credited interest

IUL Crediting Example

If the S&P 500 returns 15% in a year and the policy has:

  • 0% floor
  • 10% cap
  • 100% participation rate

Credited Interest: 10% (limited by cap)

If the S&P 500 returns -10%: Credited Interest: 0% (protected by floor)

IUL Pros and Cons

AdvantagesDisadvantages
Downside protection (floor)Upside limited by cap
Tax-advantaged growthComplex crediting methods
Premium flexibilityCaps and participation rates not guaranteed
No direct market riskHigher fees than term or GUL
Potential for higher returns than traditional ULIllustrations may be overly optimistic

Exam Tip: IUL is NOT a Security

Despite the market-linked interest crediting, IUL is not considered a security because the cash value is not directly invested in the market. IUL does not require a securities license to sell and requires only a life insurance license.

Variable Universal Life (VUL)

Variable Universal Life (VUL) combines the features of universal life (flexible premiums, adjustable death benefit) with variable life (investment subaccounts). It offers maximum flexibility but also maximum risk.

VUL Features Comparison

FeatureUniversal LifeVariable LifeVariable Universal Life
Flexible PremiumsYesNo (fixed)Yes
Adjustable Death BenefitYesLimitedYes
Investment OptionsNone (general account)Yes (subaccounts)Yes (subaccounts)
Cash Value GuaranteeMinimum rateNoneNone
Securities License RequiredNoYesYes

Who VUL is Best For

VUL may be appropriate for:

  • Clients seeking permanent coverage with investment flexibility
  • Those comfortable with market risk
  • High-income individuals who have maxed out other tax-advantaged accounts
  • Long time horizons to ride out market volatility
  • Clients who will actively manage investment allocations

VUL Risks

  • Investment Risk: Cash value can decline significantly in poor markets
  • Lapse Risk: If poor investment returns deplete cash value, policy may lapse
  • Complexity: Requires understanding of both insurance and investments
  • Fees: Typically higher expense loads than mutual funds
  • COI Increases: Rising costs of insurance can consume cash value in later years

Comprehensive Life Insurance Comparison

FeatureTermWhole LifeUniversal LifeVariable LifeIULVUL
DurationTemporaryPermanentPermanentPermanentPermanentPermanent
PremiumsLowestFixedFlexibleFixedFlexibleFlexible
Cash ValueNoneGuaranteedMin. guaranteeMarket-basedIndex-linkedMarket-based
Death BenefitFixedFixedAdjustableMay varyAdjustableAdjustable
Investment ControlN/ANoneNoneSubaccountsNoneSubaccounts
Investment RiskNoneNoneInterest rateMarketLimitedMarket
Best ForTemporary needs, limited budgetGuaranteed coverage, conservative clientsFlexibility, moderate risk toleranceGrowth-oriented, risk tolerantGrowth potential with downside protectionMaximum flexibility, sophisticated investors

Settlement Options

When a policy matures (death or endowment) or is surrendered, the proceeds can be paid in various ways:

OptionDescriptionTax Treatment
Lump SumEntire amount paid at onceDeath benefit tax-free; interest taxable
Interest OnlyPrincipal retained; interest paid periodicallyInterest is taxable income
Fixed PeriodEqual payments over specified periodExclusion ratio applies
Fixed AmountSpecified amount paid until exhaustedExclusion ratio applies
Life IncomePayments for beneficiary's lifetimeExclusion ratio applies

Selecting the Appropriate Policy Type

Matching Policy to Client Needs

Client SituationRecommended Policy TypeRationale
Young family, limited budget, temporary need20-30 year level termMaximum coverage at lowest cost
Mortgage protectionDecreasing termDeath benefit matches declining balance
Estate planning, permanent needWhole life or GULGuaranteed permanent coverage
Retirement income supplementCash value policyAccess to tax-advantaged funds
High earner wanting tax-advantaged savingsUL, IUL, or VULFlexibility and potential growth
Business buy-sell agreementTerm or whole lifeDepends on duration of agreement
Conservative, wants guaranteesWhole lifeGuaranteed values
Growth-oriented, understands riskVULInvestment control and upside potential
Test Your Knowledge

Which type of term life insurance would be MOST appropriate for a client who wants to cover a 30-year mortgage that will have a declining balance over time?

A
B
C
D
Test Your Knowledge

Which of the following statements about universal life insurance is CORRECT?

A
B
C
D
Test Your Knowledge

An indexed universal life (IUL) policy has a 0% floor, 10% cap, and 100% participation rate. If the S&P 500 index returns 18% for the year, what interest rate will be credited to the policy's cash value?

A
B
C
D