13.3 Scheme Selection Based on Investment Strategy

Key Takeaways

  • Active management seeks to beat a benchmark; passive management seeks to replicate it.
  • Value, growth, quality and momentum are distinct equity styles that lead at different points in a cycle.
  • Accrual and duration are the two principal debt strategies.
  • Concentrated portfolios raise the dispersion of outcomes in both directions.
  • Strategy must match the investor's horizon and tolerance for periods of underperformance.
Last updated: August 2026

Active versus Passive

ActivePassive
ObjectiveBeat the benchmarkReplicate the benchmark
Expense ratioHigherMuch lower; BER capped at 0.90% for index funds and ETFs
Success measured byAlpha, information ratioLow tracking error
Depends onManager skillExecution quality
Outcome dispersionWideNarrow, near the index less costs

The case for passive is strongest where the market segment is efficient and widely researched, so that consistent outperformance is hard, and where the cost difference is large relative to the achievable alpha. Indian large cap is the segment where this argument is most often made.

The case for active is strongest in less efficiently priced segments — mid and small caps, and credit-sensitive debt — where research can genuinely add value, and where an index may include companies a manager would decline to own.

Many portfolios sensibly combine both: passive exposure in the efficient core, active exposure where research plausibly earns its fee.

Equity Styles

StyleApproachLeads when
ValueBuy companies priced below intrinsic worthValuations mean-revert; after excesses unwind
GrowthBuy companies with high expected earnings growthGrowth is scarce and rewarded
QualityBuy consistent, low-leverage, high-return businessesMarkets are stressed or uncertain
MomentumBuy what has been performingTrends persist
BlendCombine approachesReduces style dependence

The essential point for a distributor: styles go out of favour for years at a time. A value manager lagging for three years during a growth-led market has not necessarily failed; the style was out of favour. Judging any style-driven manager over less than a full cycle is unreliable.

This is exactly what the Tier 2 benchmark exists to reveal. A value scheme lagging its broad Tier 1 index while beating its Tier 2 value index has handled a difficult style environment well — a conclusion invisible from the headline number alone.

Concentration

ApproachCharacteristics
Concentrated — for example a focused fund with up to 30 stocksHigher conviction; wider dispersion of outcomes in both directions
Diversified — 50 to 70 stocksSmoother; individual selection matters less

Concentration amplifies both skill and error. It is appropriate for an investor with a long horizon and genuine tolerance for periods of significant underperformance, and inappropriate as a first equity holding.

SEBI's revised categorisation raised the minimum equity allocation for focused schemes to 80% and applies a 50% portfolio overlap cap with other equity schemes of the same AMC for several strategy categories, with monthly overlap disclosure — which makes it possible to check whether a supposedly distinctive scheme genuinely holds something different.

Debt Strategies

StrategyApproachPrincipal risk
AccrualHold to maturity, earn the couponCredit risk
DurationPosition duration for expected rate movementsInterest-rate risk
Roll-downHold a defined maturity profile that shortens over timeBoth, in reducing measure
CreditHold lower-rated paper for higher yieldCredit risk, concentrated

An accrual strategy suits an investor who wants predictability and can hold to the scheme's maturity profile. A duration strategy is a call on interest rates and produces meaningful volatility; it suits an investor who understands that a long duration fund can fall several percent in a quarter.

The examinable caution: a debt scheme showing a yield to maturity well above its peers is describing its risk, not forecasting its return. The rating profile in the same fact sheet shows whether it comes from credit or from duration.

Matching Strategy to the Investor

InvestorSuitable strategy
First-time equity investorDiversified active or a broad index fund; avoid concentration and single styles
Long horizon, tolerant of underperformanceA style-driven or concentrated scheme is defensible
Cost-sensitive, wants market returnsPassive in the efficient core
Needs predictable debt returnsAccrual or roll-down, high credit quality
Has a view on rates and can bear volatilityDuration strategy, sized appropriately

Checking That the Strategy Is Actually Being Followed

The stated strategy and the observed portfolio occasionally diverge. Three checks:

  1. Market-capitalisation split — is a flexi cap scheme genuinely flexible, or effectively a large cap fund?
  2. Portfolio turnover — does it match the stated approach? A long-term value manager with turnover above 2.0 is not doing what the strategy describes.
  3. Portfolio overlap — with the AMC's other schemes, now disclosed monthly for several categories. High overlap means the distinctive strategy is not producing a distinctive portfolio.

These take a few minutes with a fact sheet and are far more informative than a performance ranking.

Test Your Knowledge

A value-oriented equity scheme has lagged the broad market for three consecutive years. What is the appropriate assessment?

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B
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D
Test Your Knowledge

In which market segment is the argument for passive management generally strongest?

A
B
C
D
Test Your Knowledge

Which checks reveal whether a scheme is genuinely following its stated strategy?

A
B
C
D