4.4 Shampooing, Conditioning & Scalp Treatments

Key Takeaways

  • Brushing before shampoo starts at the ends and works up to the scalp to detangle without pulling or breakage
  • Use warm (not hot) water, around 38°C, to cleanse without stripping scalp oils or irritating the skin
  • Healthy hair and skin sit at pH 4.5-5.5; alkaline shampoo opens the cuticle to cleanse, acidic conditioner closes and seals it
  • Shampoo types include clarifying, balancing, moisturizing, and medicated; match the type to the client's hair and scalp condition
  • Always drape and protect the client before any wet service to keep them dry and comfortable
Last updated: August 2026

Shampooing, Conditioning & Scalp Treatments

Quick Answer: Shampooing begins with brushing and detangling from the ends up, uses warm (not hot) water, and matches product to the client's hair and scalp type. The pH scale governs the whole process: alkaline shampoo opens the cuticle to cleanse, acidic conditioner closes and seals it. Always drape and protect the client before any wet service.

Pre-Service: Brushing and Detangling

Before any wet service, brush and detangle the client's hair. Proper brushing:

  • Distributes scalp oil (sebum) from roots to ends, naturally conditioning the hair
  • Stimulates scalp circulation, which supports follicle health
  • Removes surface dust, loose flakes, and loose hair shed during the telogen phase
  • Loosens light product buildup before water touches the hair

Always begin at the ends and work upward toward the scalp. Starting at the roots pulls tangles tighter and causes breakage and client discomfort. Hold the hair mid-strand to support it while you work out the ends first, then move gradually up to the roots.

Water Temperature

Use warm water, never hot. Hot water:

  • Strips natural oil, leaving hair dry and dull
  • Can irritate or scald the scalp
  • Raises the cuticle excessively, increasing porosity and frizz

Warm water (around 38°C / 100°F) cleanses effectively while protecting the cuticle and scalp. A cool final rinse helps close the cuticle and adds shine.

The pH Scale and Product Selection

The pH scale runs from 0 to 14: 7 is neutral, below 7 is acidic, above 7 is alkaline. Healthy hair and skin sit naturally around pH 4.5-5.5 — slightly acidic.

Product pHEffect on Hair
Acidic (below 7)Closes/seals the cuticle; smooths and shines; the basis of conditioner and final rinses
Neutral (7)Balanced; gentle; suitable for normal hair and daily use
Alkaline (above 7)Opens the cuticle; cleanses and lifts oil and buildup; the basis of clarifying shampoo, perm solution, relaxer

This is why a typical shampoo service pairs an alkaline (cleansing) shampoo with an acidic (sealing) conditioner: the shampoo opens the cuticle to remove oil and product, and the conditioner closes it back down so the hair is smooth, shiny, and protected.

Shampoo Types

Shampoo TypeUseHair/Scalp Type
ClarifyingDeep cleanse; removes product buildup and excess oilOily hair; occasional use on normal hair; not for color-treated or dry hair
BalancingNormalizes oil without strippingNormal-to-oily scalp; gentle regular use
MoisturizingAdds hydration and softnessDry, coarse, color-treated, or chemically processed hair
MedicatedAddresses specific scalp conditions (dandruff, psoriasis)Per product directions and client need; may be OTC or recommended by a physician

Conditioning Types

Conditioner TypePurposeHow Used
Rinse-out conditionerCloses cuticle after shampoo; detangles; everyday useApply mid-strand to ends; rinse after 1-3 minutes
Deep / protein conditionerRebuilds cortex; restores strength and elasticityApply after shampoo; process 10-20 minutes with heat; rinse
Leave-in conditionerOngoing moisture and protection; heat protectionApply to towel-dried hair; do not rinse

Application Technique and Sectioning

A professional shampoo service follows a consistent method:

  1. Drape and protect the client — towel and cape positioned to keep the client dry and comfortable
  2. Section the hair if needed to ensure even product distribution
  3. Wet the hair thoroughly with warm water
  4. Apply shampoo to the scalp in small amounts; emulsify with palms
  5. Massage the scalp using fingertips (not nails) in a gentle, circular motion — stimulates circulation and loosens soil without scratching
  6. Rinse completely until water runs clear
  7. Repeat if the hair was very soiled or had heavy product buildup
  8. Apply conditioner to mid-strand and ends (avoid the scalp unless directed), comb through, and rinse

Scalp Treatments

Targeted scalp treatments address specific conditions:

  • Dry scalp oil treatment — warm oil massaged into the scalp to soften and moisturize; followed by gentle shampoo
  • Normalizing treatment — balances an oily scalp; astringent or clarifying products reduce excess sebum without over-stripping
  • Medicated scalp treatment — for dandruff or persistent conditions; used per product directions and within scope of practice

Always confirm the scalp is healthy enough for the treatment, perform the analysis, and avoid any product or technique on broken or inflamed skin.

Draping and Client Protection

Before any wet service, drape the client with a towel and waterproof cape to protect their clothing and skin. Proper draping:

  • Keeps the client dry and comfortable
  • Prevents product from running down the neck
  • Signals professionalism and care

Loose, hot, or misplaced draping causes discomfort and undermines the service experience — secure it before water touches the hair.

pH Scale — Hair, Skin, and Common Salon Products
Test Your Knowledge

On the pH scale, what pH range is considered normal and healthy for hair and skin?

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Test Your Knowledge

When brushing hair before a shampoo, where should you begin, and why?

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