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An ePRO-certified agent is building a content calendar. Which mix best reflects the recommended content pillars for a real estate social media strategy?

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B
C
D
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2026 Statistics

Key Facts: ePRO Exam

$179

ePRO Certification Fee

NAR

100%

Online Delivery

NAR ePRO

70%

Passing Score

NAR

$2.7B

BEC Wire Fraud Losses (2022)

FBI IC3

15-mile

Min ZIP Radius (Special Ad Categories)

Meta / HUD 2019 Settlement

2 days

ePRO Course Length

NAR

ePRO is NAR's official digital marketing certification for REALTORS, delivered 100% online across two course days. The $179 certification fee plus required ePRO course tuition equips agents with social media strategy, lead generation, CRM/IDX, online reputation management, and wire fraud prevention skills. Wire fraud is critical: the FBI IC3 reported $2.7 billion in BEC losses in 2022, much of it real estate closings. Active REALTOR membership and a passing score of 70% on course assessments are required.

Sample ePRO Practice Questions

Try these sample questions to test your ePRO exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1An ePRO-certified agent is building a content calendar. Which mix best reflects the recommended content pillars for a real estate social media strategy?
A.Only listings, posted multiple times per day
B.Educational, behind-the-scenes, listings, testimonials, and market updates in balance
C.Personal life updates and family photos exclusively
D.Reposted news articles from national outlets
Explanation: ePRO teaches a balanced content pillar approach: educational tips, behind-the-scenes (humanizing the agent), listings, client testimonials, and local market updates. A listings-only feed underperforms because algorithms penalize commercial content and audiences disengage. Personal-only posts fail to demonstrate professional value, and reposted national news lacks local relevance.
2Which Facebook ad classification is required when promoting a residential listing?
A.Standard Ad Category
B.Special Ad Category for Housing
C.Local Awareness Ad
D.Branded Content Ad
Explanation: Following the 2019 HUD settlement with Facebook, any ad related to housing, credit, or employment must be classified as a Special Ad Category. This classification restricts demographic targeting to comply with the Fair Housing Act. Selecting Standard or Local Awareness for a listing violates Meta's policy and federal fair housing law.
3Under Facebook Special Ad Categories for housing, which targeting parameter is still permitted?
A.Targeting by race or ethnicity
B.Targeting by family status
C.Targeting by ZIP code with a 15-mile minimum radius
D.Targeting by religion
Explanation: Special Ad Categories limit targeting to ZIP code (with a 15-mile minimum radius), age 18+, and all genders. Race, ethnicity, religion, family status, national origin, and disability are prohibited because of the Fair Housing Act and the 2019 HUD settlement. Even narrowing to a small geography that effectively excludes protected classes can be a fair housing violation.
4What is the optimal length range for an Instagram Reel or TikTok aimed at real estate audiences?
A.3-5 seconds
B.15-90 seconds
C.5-10 minutes
D.Over 15 minutes
Explanation: Short-form vertical video on Reels and TikTok performs best at 15-90 seconds. Under 15 seconds rarely allows enough information to drive action, and content over 90 seconds typically loses retention, hurting algorithm performance. YouTube Shorts follows the same range; long-form belongs on YouTube proper.
5An agent receives an email from the title company on closing day with new wire instructions. What is the correct verification procedure?
A.Reply to the email asking the sender to confirm
B.Call the phone number in the new email signature to confirm
C.Call the title company using a phone number you have used previously and confirm in person
D.Wire the funds since the email is from a known address
Explanation: Business Email Compromise (BEC) attacks routinely spoof title company emails on closing day. The only safe verification is to call a known, previously verified phone number — never a number from the suspicious email. Replying to the email confirms with the attacker, not the title company. ALTA Best Practices and FBI IC3 guidance explicitly require phone verification through trusted contacts.
6According to the FBI IC3, approximately how much was lost to Business Email Compromise in 2022?
A.$50 million
B.$500 million
C.$2.7 billion
D.$50 billion
Explanation: The FBI Internet Crime Complaint Center (IC3) reported approximately $2.7 billion in adjusted losses from Business Email Compromise in 2022, making BEC one of the most costly cybercrimes. Real estate closings are a high-value target because of the size and timing of wire transfers. ePRO emphasizes this figure to motivate adoption of verification protocols.
7Which CRM is widely used by real estate teams for high-volume lead routing and ISA workflows?
A.Salesforce Health Cloud
B.BoomTown
C.QuickBooks Online
D.Slack
Explanation: BoomTown is purpose-built for real estate teams with ISA (Inside Sales Agent) workflows, lead routing, and accountability tracking. Top Producer, kvCORE, Follow Up Boss, and Wise Agent are other common real estate CRMs. Salesforce Health Cloud is for healthcare, QuickBooks is accounting, and Slack is team chat.
8What does IDX stand for in real estate technology?
A.Independent Data Exchange
B.Internet Data Exchange
C.Internal Database Express
D.Integrated Domain Exchange
Explanation: IDX (Internet Data Exchange) is the framework that lets MLS participants display each other's listings on their own websites under MLS rules. IDX feeds power the listing search you see on most agent and brokerage sites. RESO maintains the Data Dictionary that standardizes the field names used across MLSs.
9A REALTOR offers a $25 Amazon gift card to clients who post a five-star Google review. What rule does this violate?
A.It is fully compliant as long as the review is honest
B.It violates the FTC endorsement guidelines and NAR Code of Ethics Article 12
C.It violates only Google's terms of service
D.It violates the Sherman Antitrust Act
Explanation: Compensating clients for reviews — even honest ones — without clear and conspicuous disclosure violates FTC endorsement guidelines and NAR Code of Ethics Article 12 on truthfulness in advertising. Google, Zillow, and Realtor.com all also prohibit it. ePRO trains agents to solicit reviews neutrally and never offer payment, gift cards, or discounts in exchange.
10What does TCPA require before an agent sends a marketing text message to a new lead from a web form?
A.Nothing, as long as the lead provided a phone number
B.Prior express written consent for marketing texts
C.A $5 fee deposit
D.Approval from the broker only
Explanation: The Telephone Consumer Protection Act (TCPA) requires prior express written consent before sending marketing or autodialed text messages or making prerecorded calls. A lead form must include clear consent language separate from other terms. Violations can carry $500-$1,500 per text in statutory damages, and class actions are common.

About the ePRO Exam

The ePRO Digital Marketing Certification is the National Association of REALTORS' technology-focused certification for real estate professionals. Delivered 100% online, it covers social media marketing, digital lead generation, real estate technology, online reputation management, cybersecurity, wire fraud prevention, and emerging AI tools.

Questions

100 scored questions

Time Limit

2 hours

Passing Score

70%

Exam Fee

$179 (NAR)

ePRO Exam Content Outline

25%

Social Media Marketing & Content Strategy

Facebook (Marketplace, business pages, Lead Ads), Instagram Reels and Stories, LinkedIn, TikTok, YouTube long-form, Pinterest, X (industry news), algorithm engagement signals, hashtag strategy, content pillars (educational, behind-the-scenes, listings, testimonials, market updates), and Facebook Special Ad Categories restrictions for housing

20%

Digital Lead Generation

Lead magnets (home valuation tools, neighborhood guides, buyer/seller checklists), landing page conversion, paid search and retargeting, drip email campaigns, lead-to-appointment ratios, and TCPA-compliant SMS and call outreach

15%

Online Reputation & Reviews

Zillow, Google Business Profile, and Realtor.com review management, NAR Code Article 12 truthfulness in advertising, FTC endorsement guidelines (no compensation for reviews), and professional response strategies for negative feedback

15%

Real Estate Tech Stack (CRM, MLS, IDX)

Top Producer, BoomTown, kvCORE, Follow Up Boss, and Wise Agent CRM platforms, MLS participation rules, Internet Data Exchange (IDX) feeds, RESO Data Dictionary standards, and virtual tour platforms

15%

Cybersecurity, Wire Fraud Prevention & Privacy

Business Email Compromise (BEC) targeting closings, ALTA Best Practices, multi-factor authentication, password managers, phishing awareness, GLBA for affiliated lenders, CCPA/CPRA, GDPR for EU clients, CAN-SPAM, and TCPA prior express written consent rules

10%

Video, AI & Emerging Tools

Short-form Reels and TikTok (15-90 seconds), YouTube long-form, vertical 9:16 framing, ChatGPT and Claude for listing copy with disclosure and fact-checking, AI photo enhancement, and MLS rules on AI-generated descriptions

How to Pass the ePRO Exam

What You Need to Know

  • Passing score: 70%
  • Exam length: 100 questions
  • Time limit: 2 hours
  • Exam fee: $179

Keys to Passing

  • Complete 500+ practice questions
  • Score 80%+ consistently before scheduling
  • Focus on highest-weighted sections
  • Use our AI tutor for tough concepts

ePRO Study Tips from Top Performers

1Memorize the Facebook Special Ad Categories rules for housing — ZIP code (15-mile minimum), age 18+, all genders only — this is high-yield exam content
2Master the wire fraud prevention protocol: verify wire instructions by phone using a known number, never trust email-supplied numbers, follow ALTA Best Practices
3Know TCPA prior express written consent requirements before texting or calling leads, and understand the National Do Not Call Registry exemptions
4Practice identifying CRM workflows (lead-to-appointment ratios, drip campaign triggers) and IDX/RESO Data Dictionary basics
5Study FTC endorsement guidelines and NAR Code Article 12 — never compensate for reviews, always disclose AI-generated listing copy

Frequently Asked Questions

What is the ePRO certification?

ePRO is the National Association of REALTORS' digital marketing certification for real estate professionals. It is delivered 100% online across two course days covering social media, digital lead generation, real estate technology, online reputation, cybersecurity, wire fraud prevention, and AI tools. Active REALTOR membership is required to earn the certification.

How much does the ePRO certification cost?

The ePRO certification application fee is $179. This is in addition to ePRO Day 1 and Day 2 course tuition, which varies by approved course provider. You must also maintain active REALTOR membership in good standing. Total cost typically ranges from $300 to $700 depending on course selection.

What is the ePRO exam format?

ePRO assessments are course-based, totaling approximately 100 questions across the Day 1 and Day 2 courses. You have 2 hours and need 70% to pass. Questions emphasize practical application of social media strategy, lead generation, CRM workflows, online reputation management, wire fraud prevention, and AI tool usage.

What are Facebook Special Ad Categories and why do they matter for ePRO?

Following the 2019 HUD-Facebook settlement, any ad related to housing, credit, or employment must be classified under Special Ad Categories. This restricts targeting to ZIP code (with a 15-mile minimum radius), age 18+, and all genders. You cannot target by race, gender, age over 18, religion, or family status. Violating this is a fair housing violation and exam content tests this directly.

How does ePRO address wire fraud?

Wire fraud through Business Email Compromise targeting real estate closings is one of the largest cybercrimes — the FBI IC3 reported $2.7 billion in BEC losses in 2022. ePRO trains agents to verify wire instructions by phone using a known number (never a number from the email), follow ALTA Best Practices, use MFA, recognize phishing, and report incidents to FBI IC3 immediately.

Can REALTORS offer compensation for online reviews?

No. Offering compensation, gift cards, discounts, or any incentive in exchange for a review violates FTC endorsement guidelines and NAR Code of Ethics Article 12 on truthfulness in advertising. Reviews must be solicited from genuine clients without strings attached. Even non-disclosed compensated reviews on Zillow, Google, or Realtor.com can trigger FTC enforcement and ethics complaints.