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Question 1

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Which model-driven app provides the primary Dynamics 365 Sales seller experience used in scope for the MB-280 exam?

Sales Hub

Customer Service Hub

Field Service

Sales Team Member

to track

2026 Statistics

Key Facts: MB-280 Exam

40-60

Exam Questions

Microsoft

700/1000

Passing Score

Microsoft (scaled)

100 min

Exam Duration

Microsoft

$165

Exam Fee

Microsoft (USD)

3-in-1

Replaces MB-210/220/260

Microsoft (consolidated 2024)

1 year

Validity

Free renewal on Microsoft Learn

MB-280 has roughly 40-60 questions in 100 minutes with a 700/1000 passing score and a $165 USD exam fee. It is the consolidated Customer Experience Analyst credential that replaced MB-210 (Sales), MB-220 (Marketing/Journeys), and MB-260 (Customer Insights - Data). The exam covers configuring D365 Sales, Microsoft Dataverse and model-driven apps, Customer Insights - Journeys, and Customer Insights - Data. The role-based credential is valid 1 year and renewed via free Microsoft Learn assessment.

Sample MB-280 Practice Questions

Try these sample questions to test your MB-280 exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1Which model-driven app provides the primary Dynamics 365 Sales seller experience used in scope for the MB-280 exam?

A.Sales Hub

B.Customer Service Hub

C.Field Service

D.Sales Team Member

Explanation: Sales Hub is the default model-driven app sellers use to manage leads, opportunities, accounts, and forecasts in Dynamics 365 Sales. Customer Service Hub serves case workers, Field Service is for dispatch and resource scheduling, and Sales Team Member is a stripped-down read-mostly experience for the Team Member license rather than the primary seller app.

2A consultant must restrict access to a single Dataverse column that contains a customer's date of birth so only HR security role members can read it. Which feature should be configured?

A.Field-level security profile

B.Business unit

C.Hierarchical security

D.Record sharing

Explanation: Field-level security uses a security profile mapped to a column with the Field Security property enabled. Users get read/update/create access only when added to that profile. Business units control record ownership boundaries, hierarchical security grants managers access to reports' records, and record sharing grants per-record permission to a user or team.

3Which Customer Insights - Journeys feature lets a marketer trigger a specific real-time journey when a customer abandons a cart on a website?

A.Trigger-based journey using a custom trigger

B.Segment-based journey

C.Outbound marketing customer journey

D.Lead scoring model

Explanation: Real-time journeys can start from a custom business trigger that the website fires via the API or Power Automate, allowing time-sensitive scenarios such as abandoned carts. Segment-based journeys only start when a contact enters a static or dynamic segment, outbound marketing is a different journey engine and is being retired, and a lead scoring model assigns scores rather than triggers a journey.

4A salesperson wants the Up Next widget to display her next call for each working sequence. Which Sales feature must be enabled?

A.Sales accelerator workspace

B.Conversation intelligence

C.Power BI workspace

D.Knowledge management

Explanation: The Sales accelerator workspace surfaces the Up Next widget, work lists, sequences, and prioritized activities so sellers can focus on the highest-value contacts. Conversation intelligence analyzes call recordings, Power BI delivers reports, and knowledge management provides articles in Customer Service.

5Which Customer Insights - Data artifact represents the single, deduplicated record for a customer combined from multiple source systems?

A.Unified customer profile

B.Data source mapping

C.Match rule

D.Activity

Explanation: Customer Insights - Data ingests sources, maps them to the Common Data Model, runs match rules, and produces unified customer profiles - the single golden record that powers segments, measures, and predictions. Data source mappings define how raw fields align to entities, match rules drive the deduplication itself, and activities are time-stamped events tied to a profile.

6Which standard Dynamics 365 Sales business process flow is provided out-of-the-box for a lead-to-opportunity flow?

A.Lead to Opportunity Sales Process

B.Opportunity Sales Process

C.Phone to Case

D.Quote to Cash

Explanation: Lead to Opportunity Sales Process is the canonical OOB business process flow with Qualify, Develop, Propose, and Close stages. Opportunity Sales Process exists but starts at the opportunity, Phone to Case is for Customer Service, and Quote to Cash is not a default OOB BPF.

7What happens by default when a salesperson qualifies a lead in Dynamics 365 Sales?

A.An account, contact, and opportunity are created

B.Only an opportunity is created

C.Only an account is created

D.Nothing — the lead is just marked Qualified

Explanation: By default, qualifying a lead creates an account, contact, and opportunity, then closes the lead as Qualified. Administrators can change this default in Lead Qualification Experience settings to control which records are created.

8A consultant needs price lists with tiered volume discounts based on quantity. Which artifact must be configured to apply these discounts to opportunity products?

A.Discount list

B.Unit group

C.Price list item

D.Product family

Explanation: Discount lists define percentage or amount reductions tied to quantity ranges and are then attached to a price list item. Unit groups define units of measure such as Each or Box, price list items hold prices per product, and product families are hierarchical groupings used for bundling and shared properties.

9In the Dynamics 365 Sales product catalog, which configuration lets a customer order a single product number that includes multiple component products as one shippable item?

A.Kit

B.Bundle

C.Family

D.Substitute

Explanation: A kit groups multiple products under a single SKU that ships as one unit and is presented to the customer as a single item. Bundles also group products but each component is purchased separately and shown on quotes; families group related items, and substitutes suggest alternatives.

10Which Dynamics 365 Sales forecast type lets sales managers see weighted opportunity value by product category across a hierarchy of sellers?

A.Premium forecast with custom forecast configuration

B.Goal management

C.Sales Insights forecast scoring

D.Excel forecast template

Explanation: Premium forecasting allows custom forecast configurations with hierarchies, columns such as committed and best case, and breakdowns by product. Goal management tracks individual targets, predictive forecasting estimates totals, and Excel templates are static.

About the MB-280 Exam

The Microsoft Dynamics 365 Customer Experience Analyst Associate (MB-280) exam validates the skills required to configure Dynamics 365 Sales together with Customer Insights - Journeys and Customer Insights - Data. MB-280 consolidates the retired MB-210 (Sales), MB-220 (Marketing/Journeys), and MB-260 (Customer Data Platform) exams into one role-based credential. It covers the Sales Hub model-driven app, lead-to-cash, business process flows, sales accelerator and sequences, forecasting, Microsoft Dataverse and security, model-driven app customization, real-time journeys with triggers and segments, marketing emails and forms, unified customer profiles, measures, predictions, and exports.

Questions

50 scored questions

Time Limit

100 minutes

Passing Score

700/1000 (scaled)

Exam Fee

$165 (Microsoft)

MB-280 Exam Content Outline

15-20%

Configure Dynamics 365 Sales

Configure model-driven Sales Hub, sales territories, fiscal years, currencies, security roles, business process flows, sales accelerator, sequences, segments, assignment rules, mailbox approval, Server-Side Synchronization, LinkedIn Sales Navigator, Microsoft Teams integration, Sales mobile app, Office Group integration, and Copilot for Sales

20-25%

Manage core Dynamics 365 Sales features

Manage accounts, contacts, account teams, leads, opportunities, stakeholders, competitors, products, kits, bundles, families, price lists, discount lists, unit groups, quotes, orders, invoices, goals, forecasting (standard and premium), playbooks, and Sales analytics dashboards

10-15%

Configure Microsoft Dataverse and model-driven apps

Configure tables, columns, relationships, business units, security roles, hierarchical security, field-level security, access teams, owner teams, sharing, auditing, business rules, model-driven views, forms, dashboards, Power Automate cloud flows, solutions (managed/unmanaged), connection references, and environment variables for ALM

15-20%

Configure Customer Insights - Journeys

Configure real-time journeys, triggers (custom and standard), segments (dynamic, static, suppression, compound), marketing emails (templates, personalization, content blocks, brand profiles, authenticated sending domains), marketing forms with the form host script, marketing pages, journey templates, and lead scoring with grade thresholds

10-15%

Manage Customer Insights - Journeys

Manage journey analytics, A/B testing on emails, channel optimization, send time optimization, frequency caps, consent center, compliance profiles, transactional vs commercial content types, suppression lists, journey funnel insights, email message insights, and form insights

15-20%

Configure and manage Customer Insights - Data

Configure data sources, data source mapping, semantic types, transformations with Power Query, unification (Map/Match/Merge), match rules, activities, measures, segments, predictions (subscription churn, transaction churn, customer lifetime value, product recommendation), enrichments, exports to Customer Insights - Journeys/Sales/Synapse, customer card add-in, and streaming ingestion

How to Pass the MB-280 Exam

What You Need to Know

Passing score: 700/1000 (scaled)
Exam length: 50 questions
Time limit: 100 minutes
Exam fee: $165

Keys to Passing

Complete 500+ practice questions
Score 80%+ consistently before scheduling
Focus on highest-weighted sections
Use our AI tutor for tough concepts

MB-280 Study Tips from Top Performers

1Spin up a free Microsoft 365 developer tenant plus Dynamics 365 Sales, Customer Insights - Journeys, and Customer Insights - Data trials

2Master the lead-to-cash flow end to end: lead -> qualify -> opportunity -> quote -> order -> invoice with default qualification behavior

3Know real-time journeys deeply: custom triggers, segments, branches, content blocks, brand profiles, and compliance profiles

4Practice Customer Insights - Data unification (Map -> Match -> Merge), measures, segments, and the prebuilt prediction models

5Understand the Dataverse security stack: business units, roles, hierarchical security, field-level security, access vs owner teams, sharing

6Practice Sales accelerator: sequences, segments, work lists, assignment rules, the workspace, and the Up Next widget

7Compare Copilot for Sales features (opportunity summary, email assist, meeting prep, CRM update) with conversation intelligence

Frequently Asked Questions

What is the MB-280 exam?

MB-280 is the Microsoft Dynamics 365 Customer Experience Analyst Associate exam. It validates skills configuring Dynamics 365 Sales together with Customer Insights - Journeys and Customer Insights - Data. Microsoft consolidated the retired MB-210 (Sales), MB-220 (Marketing/Journeys), and MB-260 (Customer Data Platform) exams into this single Customer Experience Analyst role-based credential.

How many questions are on the MB-280 exam?

The MB-280 exam has roughly 40-60 questions in 100 minutes. The passing score is 700 out of 1000 (scaled). Question formats include multiple choice, multiple response, drag-and-drop, case studies, and active-screen scenarios that test configuration choices in the Sales Hub and Customer Insights apps.

What is the difference between MB-280 and MB-210?

MB-210 was the Dynamics 365 Sales Functional Consultant Associate exam covering only the Sales Hub. MB-280 is the consolidated Customer Experience Analyst exam that adds Customer Insights - Journeys (formerly MB-220) and Customer Insights - Data (formerly MB-260) to the Sales scope. Microsoft retired MB-210, MB-220, and MB-260 in late 2024 in favor of the unified MB-280 path.

What is the largest domain on the MB-280 exam?

Manage core Dynamics 365 Sales features and Configure/Manage Customer Insights - Data are the largest domains, each in the 15-25% range. Together with Configure Customer Insights - Journeys (15-20%), they account for the majority of exam content. Always check the latest Microsoft Learn study guide for the current weights.

How should I prepare for the MB-280 exam?

Plan for 60-90 hours of study over 6-10 weeks because MB-280 covers three product areas. Use the free Microsoft Learn paths for Customer Experience Analyst as your primary material. Spend hands-on time in trial Sales, Customer Insights - Journeys, and Customer Insights - Data environments. Complete 100+ practice questions and aim for 80%+ before scheduling.

What jobs can I get with MB-280 certification?

MB-280 demonstrates Customer Experience Analyst skills and supports roles such as: Dynamics 365 Functional Consultant, CRM Solution Architect, Customer Experience Analyst, Marketing Operations Analyst, Sales Operations Analyst, and Microsoft Partner implementation lead. It pairs well with PL-200 (Power Platform Functional Consultant) for a broader CRM and low-code role.

How does MB-280 cover Copilot for Sales?

MB-280 expects you to know how Copilot for Sales (formerly Viva Sales) generates opportunity summaries, drafts email replies in Outlook, prepares meeting briefs, and writes back to Dataverse via the Sales connector. You should also understand how it differs from the Sales accelerator and conversation intelligence.