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Question 1

Score: 0/0

Which Dynamics 365 application replaced the original Dynamics 365 Marketing branding to reflect its expanded customer journey orchestration scope?

Dynamics 365 Customer Service

Dynamics 365 Customer Insights - Journeys

Dynamics 365 Sales Insights

Dynamics 365 Field Service

to track

2026 Statistics

Key Facts: Microsoft MB-220 Exam

100 min

Test Duration

Microsoft Learn exam page

700 / 1000

Passing Score

Microsoft scaled scoring

US$165

Exam Fee

Microsoft Learn (US price)

25-30%

Largest Domain

Manage marketing channels

Retired

Status

Retired Nov 30, 2024

Pearson VUE

Delivery

Microsoft scheduling partner

MB-220 (now retired by Microsoft as of November 30, 2024) measures a Dynamics 365 Customer Insights - Journeys functional consultant across six domains: Configure (10-15%), Segments and preferences (15-20%), Leads/contacts/accounts (1-5%), Marketing channels (25-30%), Journeys (20-25%), and Events and webinars (10-15%). The exam used Microsoft's standard 700/1000 passing scale, US$165 fee, and 100-minute timer. Although the exam is retired, the underlying app skills (real-time vs outbound journeys, brand profiles, contact-point consent, AB tests, frequency capping, Copilot segment generation) remain core knowledge for Dynamics 365 marketing implementations in 2026.

Sample Microsoft MB-220 Practice Questions

Try these sample questions to test your Microsoft MB-220 exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1Which Dynamics 365 application replaced the original Dynamics 365 Marketing branding to reflect its expanded customer journey orchestration scope?

A.Dynamics 365 Customer Service

B.Dynamics 365 Customer Insights - Journeys

C.Dynamics 365 Sales Insights

D.Dynamics 365 Field Service

Explanation: Microsoft rebranded Dynamics 365 Marketing as Dynamics 365 Customer Insights and split it into two modules: Customer Insights - Journeys (formerly Marketing, including outbound and real-time journeys) and Customer Insights - Data (formerly Customer Insights, the CDP). MB-220 covers the Journeys module.

2A functional consultant must enable real-time journeys on a freshly provisioned Customer Insights - Journeys environment. Which area of the app contains the toggle to turn the real-time journey features on?

A.Outbound marketing > Marketing settings > Customer journey settings

B.Settings > Versions > Feature switches in the real-time area

C.Power Platform admin center > Environment > Encryption keys

D.Dynamics 365 Sales Hub > Settings > Personal Options

Explanation: Real-time journey features are enabled inside the Customer Insights - Journeys app under Settings > Versions (and feature switches within the real-time area). New environments default to real-time only; outbound features must also be turned on explicitly when needed.

3Which two consent models are available in Customer Insights - Journeys real-time marketing? (Choose the BEST single answer.)

A.Strict opt-in only and implicit consent

B.Single opt-in only and double opt-in

C.Pre-checked checkboxes and implicit cookies

D.Marketing-only consent and transactional consent

Explanation: Real-time marketing supports two consent purposes: Commercial (marketing) consent that the contact must opt in to receive promotional messages, and Transactional consent that allows operationally required messages (order confirmations, password resets) to bypass commercial opt-out.

4Where do you configure the default 'From' email address, business unit, and consent preferences that new outbound marketing emails will inherit?

A.Real-time marketing > Settings > Brand profiles

B.Outbound marketing > Marketing settings > Default marketing settings > Content settings

C.Power Apps maker portal > Solutions > Default solution

D.Dataverse > Tables > msdyncrm_email

Explanation: In outbound marketing, default content settings are stored under Marketing settings > Default marketing settings > Content settings. This is also where you define dynamic field values like address blocks and subscription center URLs that are inserted into emails at send time.

5A real-time marketing administrator wants every email sent from the 'Northwind US' brand to use one logo, color palette, and physical address. Which feature should they configure?

A.Content settings

B.Brand profile

C.Email template

D.Subscription list

Explanation: Brand profiles in real-time marketing centralize sender name, sender email address, physical address, social links, brand colors, and logo. Selecting a brand profile on an email auto-fills all of those reusable elements so messages stay on-brand.

6Which Dataverse table is used to store the marketing-specific extension fields for contacts in Customer Insights - Journeys real-time marketing?

A.lead

B.contact

C.msdynmkt_contactpoint

D.marketinglist

Explanation: Real-time marketing operates against the standard contact (and lead) tables; marketing data is added through extension fields on those existing tables rather than a separate marketing-only entity. This makes a single contact record visible to Sales, Service, and Marketing.

7A consultant needs to grant a marketing manager full administrative rights inside Customer Insights - Journeys, including the ability to publish content and edit settings. Which security role should be assigned?

A.Marketing Services User

B.Marketing Manager Business

C.System Customizer

D.Marketing Realtime Marketing User

Explanation: Marketing Manager Business gives full create/read/update/delete and publish privileges across marketing entities for the user's business unit, plus access to settings. It is the standard administrative role for marketing app owners.

8Where in the Customer Insights - Journeys app does an admin upload images, documents, and videos that can later be reused inside emails, landing pages, and forms?

A.Asset library

B.Solution library

C.Power Platform admin center > Files

D.OneDrive for Business sync folder

Explanation: The Asset library is the central media repository for marketing assets. Files uploaded once are reusable across emails, journeys, forms, and landing pages, with built-in size, format, and version-control behavior.

9A real-time marketing implementation requires that journey messages be delivered through the existing corporate domain mail.contoso.com instead of a Microsoft default domain. What must be configured first?

A.Add SPF and DKIM records for mail.contoso.com and verify the sending domain in the app

B.Open a Microsoft 365 ticket to whitelist Outlook mailboxes

C.Configure a SMTP server-side sync profile in Power Apps

D.Disable the marketing throttling feature

Explanation: Sending domains must be authenticated with SPF and DKIM DNS records and then verified inside Customer Insights - Journeys before messages can be sent on behalf of mail.contoso.com. Without authentication, messages would be downgraded or rejected by recipient mail systems.

10When configuring the real-time marketing data protection center, a privacy officer needs to fulfill GDPR data subject access requests (DSARs). Which capability should they use?

A.Real-time marketing > Data > Audience configuration

B.Compliance > GDPR data subject requests in the data protection center

C.Power Platform admin center > Data Loss Prevention policies

D.Outbound marketing > Customer Voice survey responses

Explanation: The data protection center inside Customer Insights - Journeys lets privacy officers process subject requests (export, delete, restrict) against contact, lead, interaction, and consent data — meeting GDPR Articles 15-22 obligations.

About the Microsoft MB-220 Exam

MB-220 validates a functional consultant's ability to implement Microsoft Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing). Topics include configuring the app, managing real-time and outbound segments, leads and accounts, marketing channels (email, SMS, push, forms, social), journeys (segment-based and trigger-based), and events with Microsoft Teams or ON24. Note: Microsoft retired this exam on November 30, 2024; questions remain useful for self-study, legacy environments, and as a foundation for the broader Dynamics 365 Customer Insights skillset.

Assessment

40-60 multiple-choice questions; may include case studies, drag-and-drop, hot-area, and build-list items

Time Limit

100 minutes (130 minutes total seat time including instructions)

Passing Score

700 of 1000 (Microsoft scaled scoring)

Exam Fee

US$165 (Microsoft)

Microsoft MB-220 Exam Content Outline

10-15%

Configure Dynamics 365 Customer Insights - Journeys

Enable real-time and outbound features, manage brand profiles, content settings, default settings, business units, security roles, asset library, domain authentication (SPF/DKIM), Customer Insights - Data integration, Power Automate channels, and ALM with managed solutions.

15-20%

Manage segments and preferences

Build dynamic vs static segments, real-time visual builder vs outbound query designer, compound segments, suppression, attribute and behavior filters, subscription lists, double opt-in, contact-point consent (commercial vs transactional), preference center, and GDPR data subject requests.

1-5%

Manage leads, contacts, and accounts

Lead scoring models with grades A-D, predictive (AI) lead scoring, sales-ready threshold, sales acceptance and qualification handoff, lead lifecycle analytics, account-based marketing with primary contact resolution.

25-30%

Manage marketing channels

Drag-and-drop email designer, brand profiles, templates, dynamic content/personalization tokens, conditional content, AB tests, deliverability checker, marketing forms (hosted vs embedded), form prefill, landing pages, SMS via Twilio/LINK Mobility/Telesign, push notifications, social posting, Customer Voice surveys, Copilot content/image features.

20-25%

Manage journeys

Outbound journey tiles (segment, email, phone call, task, event, condition, wait, trigger), recurrence, real-time journeys (segment- vs trigger-based, custom triggers, attribute/if-then branches, channel selection, quiet times, frequency capping, goals/exit criteria, re-entry rules, journey templates, Insights tab analytics).

10-15%

Manage events and webinars

Event records, sessions, speakers, venues with rooms, sponsorships and tiers, event website with registration and payment, streaming providers (Microsoft Teams live event/meeting/webinar, ON24), event check-in, registration-driven leads, post-event surveys, engagement analytics.

How to Pass the Microsoft MB-220 Exam

What You Need to Know

Passing score: 700 of 1000 (Microsoft scaled scoring)
Assessment: 40-60 multiple-choice questions; may include case studies, drag-and-drop, hot-area, and build-list items
Time limit: 100 minutes (130 minutes total seat time including instructions)
Exam fee: US$165

Keys to Passing

Complete 500+ practice questions
Score 80%+ consistently before scheduling
Focus on highest-weighted sections
Use our AI tutor for tough concepts

Microsoft MB-220 Study Tips from Top Performers

1Spend the most time on Marketing channels (25-30%) and Journeys (20-25%); together they were over half the exam.

2Build at least one real-time journey end to end with a trigger entry, attribute branch, channel-selection send, and goal exit so the design vocabulary becomes second nature.

3Memorize the differences between outbound and real-time: query designer vs visual segment builder, content settings vs brand profiles, subscription lists vs contact-point consent, batch evaluation vs continuous evaluation.

4Practice the consent vocabulary: commercial vs transactional purposes, double opt-in flow, GDPR vs Standard compliance profiles, preference center vs subscription center.

5Know the event model: event > sessions > speakers + venue > rooms; sponsorships with tiers; streaming providers Microsoft Teams (live event/meeting/webinar) and ON24.

6Understand lead scoring grades A-D, sales-ready threshold, and the sales acceptance/qualification handoff flow.

7Although the exam is retired, treat it as the most reliable curriculum for Dynamics 365 Customer Insights - Journeys functional knowledge.

Frequently Asked Questions

Is MB-220 still offered?

No. Microsoft retired MB-220 on November 30, 2024. The Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification is also retired. The exam content and skills remain widely used for in-app proficiency, legacy renewal preparation, and as a foundation for broader Dynamics 365 Customer Insights work.

How many questions and how long was MB-220?

MB-220 used Microsoft's standard role-based exam format: typically 40-60 questions delivered in 100 minutes of testing time (130 minutes total seat time including instructions and survey). Question types included multiple choice, drag-and-drop, build-list, hot-area, and case studies.

What was the passing score for MB-220?

Microsoft uses a scaled passing score of 700 out of 1000 across all role-based exams, including MB-220. The raw number of correct items required varies by form because Microsoft applies item response theory; some questions are weighted more than others.

How much did the exam cost?

MB-220 was priced at US$165 in the United States (prices varied by country). Microsoft Learn vouchers, Cloud Skills Challenge promotional offers, and Exam Replay bundles could reduce that price.

What were the official skills measured?

Six domains were measured: Configure Dynamics 365 Customer Insights - Journeys (10-15%), Manage segments and preferences (15-20%), Manage leads, contacts, and accounts (1-5%), Manage marketing channels (25-30%), Manage journeys (20-25%), and Manage events and webinars (10-15%).

Should I still study MB-220 content in 2026?

Yes if you implement Dynamics 365 Customer Insights - Journeys today. The exam content map is one of the most thorough public reference points for the application; the underlying real-time marketing architecture (brand profiles, contact-point consent, custom triggers, frequency capping, Copilot) is what shipped to production and continues to evolve.