10.5 Grid Mechanics, Conclusions & the Sales Pitch
Key Takeaways
- There are no deductions on the tasting exam and points are allocated to every single line of the grid, so an unfilled line is a guaranteed lost point.
- Candidates must check 'No' explicitly when a descriptor is absent, because CMS-A will not assume a blank means no.
- Answer 'Yes' only when a descriptor is very apparent and key to the wine's identity, and choose one answer per line except Fruit Condition, where up to two may be selected.
- Six grape varieties are listed in the actual exam for the candidate to choose from, and the list changes by exam, but the candidate is always responsible for naming the country of origin.
- The exam runs 45 minutes for four wines, roughly 11 minutes each, and Examplify submits automatically with no additional input time.
Grid Mechanics, Conclusions & the Sales Pitch
Sections 10.1 to 10.4 taught the sensory content of the Deductive Tasting Method. This section teaches the exam — how points are actually awarded — and it is the difference between candidates who taste well and candidates who pass.
CMS-A states the failure mode explicitly in its own Exam Guide:
Often, candidates do not pass the exam even when they get the wines correct because they do not fill in all the boxes and lose too many points.
Read that twice. Identifying all four wines does not pass this exam.
1. The Workflow
The tasting exam is taken on Examplify, on the candidate's own laptop or iPad, but CMS-A provides a blank paper copy of the grid for each wine. The suggested system is a three-step transfer:
+-----------------------------------------------------------------------------+
| CMS-A SUGGESTED TASTING WORKFLOW |
| |
| STEP 1 Enter the sensory evaluation on the PAPER grid provided |
| (colour, fruit, non-fruit, structure) |
| | |
| v |
| STEP 2 TRANSFER the sensory evaluation from paper into Examplify |
| | |
| v |
| STEP 3 Enter the CONCLUSION and the SALES PITCH into Examplify |
| |
| *** Only what is IN EXAMPLIFY is graded. The paper grid earns nothing. ***|
+-----------------------------------------------------------------------------+
Budget the transfer time. This is the single most under-rehearsed element of the exam: candidates practise tasting and practise writing grids, but never practise typing a completed grid into a tablet under time pressure. The transfer is not free, and it must be built into your 11 minutes per wine.
Timing
| Item | Detail |
|---|---|
| Total time | 45 minutes for four wines |
| Per wine | Approximately 11 minutes |
| Halfway checkpoint | You should be finished with both white wines |
| Notifications | An approximate "Half Time" and a "5 minutes" call; these are guides and may not match your screen clock exactly |
| Submission | At 45 minutes the exam submits automatically. There is NO extra time to input. |
| Wine quantity | What is in your glass is what you have — there is no topping up |
Candidates are responsible for tracking their own time using the timer at the top of each Examplify screen.
2. The Scoring Rules That Decide the Exam
CMS-A publishes these rules directly. They are not guidance; they are the mark scheme.
| Rule | What it means in practice |
|---|---|
| There are no deductions | Points are only accumulated. A wrong answer costs nothing more than a blank one, so never leave a line empty |
| There are points for EVERY SINGLE line | The grid is not a worksheet leading to a conclusion; it is the exam |
| You must check either "Yes" or "No" | "We cannot assume you mean 'no' when a descriptor is not apparent. You must check the 'No' box" |
| Say "Yes" only if VERY APPARENT and KEY | Restraint is rewarded. A wine that has a trace of something does not earn a Yes |
| One answer per line | Except Fruit Condition, where up to two may be chosen |
| Only write descriptors where prompted | Keep answers short and clear; extra prose earns nothing |
| NAME A COUNTRY OF ORIGIN | This is stated in capitals in the CMS-A guide. It is always the candidate's responsibility |
The Yes/No discipline, illustrated
CMS-A's own worked example is a Gewurztraminer:
A Gewurztraminer may have some Apple/Pear, but Tropical is both VERY APPARENT and KEY. So, "NO" for "Apple/Pear" without any descriptors and "YES" for "Tropical" with descriptors such as "Pineapple, Mango, Banana."
The instinct of most candidates is to hedge — to mark Yes on everything they can faintly detect, hoping to catch marks. That instinct loses marks here, because it produces a grid that describes no particular wine. The examiner is testing whether you can identify what is key to the wine's identity, and a grid that says Yes to everything says nothing.
[!TIP] Work the grid in one direction and never revisit a line until the final review. Every line gets an answer on first pass. If you are unsure, commit and move on — there are no deductions, and a blank line is the only guaranteed zero on the paper.
A candidate finishes the tasting exam having correctly identified all four wines, but left roughly fifteen 'Yes/No' descriptor lines blank because those descriptors were not present in the wines. What is the likely outcome and why?
3. The Conclusion — and the Six-Variety List
On the practice grids the Primary Grape line under Conclusion is blank. In the actual exam it is not:
Six grape varieties will be listed for you to choose from in the actual exam. This list will change depending on the exam. Candidates are responsible for naming the country of origin.
This changes your strategy in two ways.
- The variety is a multiple-choice question with six options, drawn from the published examinable list of 8 white and 12 red varieties. Even a candidate who cannot name the wine outright can reason towards it by elimination against the structure they recorded.
- The country of origin is free response. Nobody hands you a list. If you conclude Chardonnay, you must still decide between France and the United States — and your grid must support that choice.
The three justification lines
CMS-A asks candidates to practise writing reasons for three separate questions, and each has a defined evidence base:
| Question | What CMS-A says to look at |
|---|---|
| Why is it the grape variety you chose? | "Specific fruit, non-fruit, and structure-related reasons" |
| Why is it from a particular world of origin? | "Look at the fruit, fruit condition, earth, and mineral" |
| Why is it from a particular climate? | "Look at the fruit condition and structure" |
Memorise which evidence supports which conclusion. Citing minerality as evidence of climate, or alcohol as evidence of Old World origin, is the sort of mismatch that costs the justification mark even when the conclusion is right.
The self-consistency check
Does the wine you described match your conclusion and vice versa? For instance, if you called the wine off-dry and chose Sauvignon Blanc, it might be worth looking back to where things went off-track.
Before committing, read your grid back as if you were the examiner and ask whether it describes the wine you named. Trust structure above all — as CMS-A puts it, "look at structure and trust structure; it's a significant indicator of certain grape varieties." Aromatics can mislead; acid, tannin, alcohol and body rarely do.
4. The Sales Pitch
The grid ends with a line that is not a tasting note at all. CMS-A's own completed sample grids show what is expected:
"A delicious crisp and refreshing wine perfect with oysters, fresh seafood, and sushi!"
"This is a delicious, plush, rich, fruit-intense wine with flavors of black cherry and black pepper. This wine is an excellent pairing with grilled beef or rack of lamb."
Note the register. These are not analytical notes — they are guest-facing sentences, warm and enthusiastic, that pair a short style description with a concrete food suggestion. This is the Deductive Tasting exam quietly testing the same salesmanship the Hospitality and Service exam tests directly.
A reliable formula under time pressure:
- One or two style adjectives — crisp, refreshing, plush, rich, structured
- One or two concrete flavours taken from your own grid
- A specific food pairing — name dishes, not categories
- Enthusiasm — CMS-A's samples both end in an exclamation or a clear recommendation
Write it in a single sentence and move on. It should take under thirty seconds.
On the Certified tasting grid, a candidate must justify why a wine comes from a particular climate. According to CMS-A, which evidence supports that specific conclusion?
How many grape varieties are presented for the candidate to choose from in the Conclusion section of the actual Certified tasting exam, and what must the candidate supply without a list?