3.5 Muscles of the Head, Face & Neck

Key Takeaways

  • Myology is the study of muscles; cosmetologists massage only in the direction from muscle insertion toward origin, because the insertion is the movable attachment and the origin is the fixed one.
  • The epicranius (occipitofrontalis) covers the skull and consists of the frontalis at the forehead and the occipitalis at the base of the skull, joined by the aponeurosis tendon.
  • The orbicularis oculi closes the eyelid, the orbicularis oris puckers the lips, the buccinator compresses the cheek, and the zygomaticus major draws the mouth up and back in laughing.
  • Chewing is powered by the masseter and temporalis, the two masticatory muscles that clamp the mandible.
  • The sternocleidomastoid rotates and lowers the head, the platysma extends from chest and shoulder to the chin, and the trapezius covers the back of the neck and upper back to rotate and control the shoulder blade.
Last updated: August 2026

Why Muscle Anatomy Is on a Cosmetology Exam

The NIC Cosmetology Theory content outline lists, under Scientific Concepts, "identify muscles and joints and their functions related to: head and face; arms and hands; legs and feet." The practical reason is massage. A facial or scalp massage applied against the muscle's working direction stretches and fatigues tissue instead of stimulating it, and repeated wrong-direction massage over the platysma or orbicularis oculi contributes to laxity in exactly the areas clients pay you to firm.

Myology is the study of the structure, function, and diseases of muscles. The body has more than 600 muscles in three types:

Muscle TypeControlLocation Relevant to Cosmetology
Striated (skeletal)VoluntaryFace, scalp, neck, arms, legs — the muscles you massage
Nonstriated (smooth)InvoluntaryInternal organs; the arrector pili attached to hair follicles
CardiacInvoluntaryHeart only

Origin, Insertion, Belly — and the Massage Rule

Every skeletal muscle has three parts:

  • Origin — the fixed attachment, to an immovable section of bone or another fixed muscle.
  • Insertion — the movable attachment, the part that moves when the muscle contracts.
  • Belly — the middle, thickest portion between them.
   ORIGIN (fixed)          BELLY          INSERTION (movable)
        |==================================|
                        <----------
            MASSAGE DIRECTION: insertion --> origin

The rule: massage moves from the insertion toward the origin. Working origin-to-insertion pulls on the movable end and can strain the attachment. This single principle generates a steady supply of exam items.

Muscle tissue responds to massage pressure, electrical therapy, light therapy, heat, moist heat, chemicals such as certain masks and salts, and nerve impulses.


Muscles of the Scalp

Epicranius (also called occipitofrontalis) is the broad muscle covering the top of the skull. It has two parts joined by a tendon:

  • Frontalis — the front portion, from the eyebrows to the top of the skull. Raises the eyebrows, draws the scalp forward, and causes horizontal forehead wrinkles.
  • Occipitalis — the back portion, at the base of the skull. Draws the scalp backward.
  • Aponeurosis — the flat, broad tendon connecting frontalis and occipitalis.

Muscles of the Eyebrow and Eye

MuscleActionCosmetology Relevance
Orbicularis oculiRing muscle surrounding the eye socket; closes the eyelidMassage around the eye is circular and feather-light; "crow's feet" follow its fibers
CorrugatorDraws the eyebrow down and inward; causes vertical lines between the browsThe classic frown-line muscle
Levator palpebrae superiorisLifts the eyelidDistinguish from orbicularis oculi, which closes it

Muscles of the Nose and Mouth

Procerus covers the bridge of the nose, lowers the eyebrows, and causes horizontal wrinkles across the bridge.

The mouth is the busiest region on the exam:

MuscleAction
Orbicularis orisRing muscle around the mouth; puckers and contracts the lips
BuccinatorBetween the upper and lower jaw; compresses the cheek, expels air (blowing, whistling)
Zygomaticus major and minorExtend from the zygomatic bone to the upper lip; draw the mouth upward and backward, as in laughing
RisoriusDraws the corner of the mouth out and back, as in grinning
MentalisElevates the lower lip and raises and wrinkles the chin
Depressor labii inferioris (quadratus labii inferioris)Depresses the lower lip and draws it to one side
Levator labii superioris (quadratus labii superioris)Elevates the upper lip, opens the nostrils, as in expressing distaste
TriangularisDraws the corners of the mouth down

Muscles of Mastication

Two muscles do the chewing, and both are commonly tested:

  • Masseter — from the zygomatic arch to the angle of the mandible; the primary muscle of chewing. It is the muscle you feel bulge when a client clenches.
  • Temporalis — fan-shaped over the temple; assists in closing the jaw.

Both are frequently tight in clients who clench or grind, and both respond well to slow, circular petrissage during a facial.


Muscles of the Neck, Shoulders, and Back

MuscleLocation and Action
PlatysmaBroad sheet from the chest and shoulder muscles to the side of the chin; depresses the lower jaw and lip — the muscle behind "neck bands"
SternocleidomastoidFrom the sternum and clavicle to the mastoid process behind the ear; rotates and lowers the head, as in nodding
TrapeziusCovers the back of the neck and upper and middle back; rotates and controls the shoulder blade and draws the head back
Latissimus dorsiBroad, flat muscle covering the lower back; controls shoulder and swinging movement of the arm

The trapezius and sternocleidomastoid carry most of the tension in a client who has been reclined at a shampoo bowl. Supporting the head fully at the bowl — a specific requirement of R4-10-112(J)(1)'s client-protection duty when combined with proper draping — prevents the strain that produces post-service complaints.


Applying It: Facial Massage Direction

RegionInsertion-to-Origin Direction in Practice
Forehead (frontalis)Work upward from the brow line toward the hairline
Around the eyes (orbicularis oculi)Light circular movement, inward on the upper lid and outward beneath
Cheeks (zygomaticus, buccinator)Upward and outward toward the temples
Mouth (orbicularis oris)Upward and outward from the corners
Neck (platysma, sternocleidomastoid)Upward from the clavicle toward the jaw, never dragging downward

Every direction in the table is an application of one rule: move toward the fixed attachment.

Test Your Knowledge

In which direction should a cosmetologist massage a muscle, and why?

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D
Test Your Knowledge

Which two muscles together form the epicranius, and what structure joins them?

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B
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D
Test Your Knowledge

A client complains of tension where the head is turned and lowered. Which muscle runs from the sternum and clavicle to the mastoid process and performs that action?

A
B
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D