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Key Facts: Qualtrics Strategy & Research Expert (L2) Exam

Exam Questions

Qualtrics L2 Expert (multiple-choice)

70%

Passing Score

Qualtrics certification portal

$500

Exam Fee

Qualtrics 2026 (exam + final project)

Expert Tier

Qualtrics certification levels

L1 Essentials

Recommended Prereq

Platform Essentials

6 domains

Content Areas

Research design to Workflows

The Qualtrics L2 Strategy & Research Expert exam is a 60-question, 70% passing-score, online-proctored exam plus a final project. Core domains: advanced research design (concept testing, monadic vs sequential, discrete-choice), Conjoint XM and MaxDiff, advanced survey programming (quotas, embedded data, piped text, JavaScript), Stats iQ Key Drivers and Relate, Text iQ topics and sentiment, advanced dashboards, and Workflows. Exam fee is $500 USD. Platform Essentials (L1) is the recommended prerequisite.

Sample Qualtrics Strategy & Research Expert (L2) Practice Questions

Try these sample questions to review concepts for the Qualtrics Strategy & Research Expert (L2) exam. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1Which Qualtrics certification is the recommended prerequisite for the XM for Strategy & Research Expert (L2) certification?

A.XM Professional (XMP)

B.Platform Essentials (L1)

C.CX Expert (L2)

D.Research Core Master

Explanation: Qualtrics structures certifications in two tiers: L1 foundational (Platform Essentials, Fundamentals) and L2 expert (Strategy & Research Expert, CX Expert, EX Expert). Platform Essentials is the recommended prerequisite for any L2 Expert journey because it covers core survey, distribution, and dashboard skills you must already have before tackling expert-level research design.

2What is the official passing score for the Qualtrics XM for Strategy & Research Expert (L2) exam?

A.60%

B.65%

C.70%

D.80%

Explanation: The L2 Strategy & Research Expert exam uses a 70% passing score across 60 multiple-choice questions, plus a final project. Verify the current threshold on the Qualtrics certification portal before scheduling — but plan to score consistently above 80% on practice questions to give yourself a buffer for trickier scenario items.

3You need respondents to compare full product profiles built from multiple attributes (price, brand, features) and choose their preferred option in each set. Which Qualtrics project type is designed for this?

A.MaxDiff

B.Choice-Based Conjoint (CBC)

C.Stats iQ

D.Text iQ

Explanation: Choice-Based Conjoint (CBC) presents respondents with sets of full product profiles built from combinations of attribute levels and asks them to choose their preferred profile. This is the most common conjoint method and is the supported conjoint type in Qualtrics Conjoint XM. MaxDiff is for prioritizing items in a flat list, not multi-attribute trade-offs.

4You want to rank 15 product features by relative importance to customers. Which project type is the best fit?

A.Choice-Based Conjoint

B.MaxDiff (best-worst scaling)

C.Standard rank-order question

D.Constant sum

Explanation: MaxDiff (best-worst scaling) is purpose-built for prioritizing items in a flat list. Respondents see small subsets and pick the best and worst in each set, producing a true interval-level ranking with much better discrimination than rank-order or rating questions, which suffer from straight-lining and tied scores.

5In a Qualtrics MaxDiff design, what is a typical recommended range for the number of items each respondent sees per set?

A.1-2 items

B.3-5 items

C.6-8 items

D.10-15 items

Explanation: Qualtrics MaxDiff sets typically show 3 to 5 items per set. Smaller sets (3-4) are easier on respondents but require more sets to get stable estimates; larger sets (5) carry more information per question but increase cognitive load. Each item is generally seen about three times per respondent across the design.

6Which Stats iQ regression method is the default for Key Drivers analysis specifically because it handles multicollinearity between predictors?

A.Ordinary Least Squares (OLS)

B.Ridge regression

C.Relative Weights (Johnson's Relative Weights)

D.M-estimation

Explanation: Stats iQ uses Relative Weights (also known as Johnson's Relative Weights) as the default regression method for Key Drivers because it is specifically designed to handle multicollinearity — a common issue in survey research where input variables are correlated. It derives an orthogonal predictor set and assigns each variable its share of explained variance, so even highly correlated predictors give trustworthy importance scores.

7In a CoreXM survey, where do you add a quota that ends the survey for new respondents once you have collected 200 completes from 'Female' age 25-34?

A.Survey Builder > Question options

B.Tools > Quotas in the Survey Builder

C.Distributions > Sample

D.Data & Analysis > Filters

Explanation: Quotas are configured under Tools > Quotas inside the Survey Builder. You define quota criteria from any combination of question answers, embedded data, or other quotas, set a count limit, and choose an action (typically 'End survey' or branch logic in the Survey Flow) when the quota is met. Filters in Data & Analysis only filter results after collection, not during fielding.

8You want to display the respondent's name (collected on a previous question) in a later question's text. Which Qualtrics feature should you use?

A.Embedded data only

B.Piped text

C.Survey Flow > Branch

D.Display logic

Explanation: Piped text dynamically inserts values from a question, embedded data field, quota, score, or panel attribute into question text, choices, or end-of-survey messages. To pipe a previously asked name, you would use the question's piped text shortcut in the rich content editor, which generates a piped text reference like ${q://QID1/ChoiceTextEntryValue}.

9What is the purpose of an 'embedded data' field set in the Survey Flow at the very top of the survey?

A.To create a question respondents answer first

B.To define a variable (with optional default value) that travels with the response and can be used in branch logic, piped text, and dashboards

C.To trigger a Workflow

D.To increase response rates

Explanation: Embedded data is metadata attached to each response. Adding an embedded data element at the top of the Survey Flow defines the variable for the entire response and lets you set a default value or capture it from the URL or panel. Once defined, it can be used in branch logic, piped text, quotas, and dashboards just like any question response.

10Which Text iQ feature lets you create rule-based topics using AND/OR/NOT keyword logic instead of relying solely on auto-detected topics?

A.Sentiment scoring

B.Query rules

C.Stats iQ Relate

D.Workflows

Explanation: Text iQ query rules let you define a topic with explicit AND/OR/NOT keyword logic so any response matching the rule is classified into that topic. This is essential when you have organization-specific terminology (product names, internal jargon) that the auto-topic detector would miss or split awkwardly, and it makes topic definitions transparent and auditable.

About the Qualtrics Strategy & Research Expert (L2) Exam

The Qualtrics XM for Strategy & Research Expert Certification (L2) — formerly branded XM for Market Research Expert — validates advanced market research and strategy expertise on the Qualtrics CoreXM platform. It covers advanced research design (concept testing, monadic vs sequential, discrete-choice testing), Conjoint XM (CBC), MaxDiff (including anchored MaxDiff and TURF), advanced survey logic (carry-forward, embedded data, piped text, custom validation, JavaScript hooks), quotas and randomization, Stats iQ (Relative Weights / Key Drivers, OLS, Ridge, T-tests, ANOVA, Relate), Text iQ (sentiment, parent/child topics, query rules, intelligent scoring), Crosstabs and weighting, advanced Dashboards, and Workflows for research operations.

Exam sponsor: Qualtrics (online proctored). The requirements and fees below concern the certification or admission exam, separate from our free practice resources.

Questions

60 questions

Time Limit

Online proctored (timed)

Passing Score

70%

Exam / Certification Fees

$500 USD

Exam sponsor website

Reported exam pass rate: Not publicly reported by Qualtrics. candidates who complete the XM Basecamp L2 learning path generally report strong pass rates Exam sponsor website

Fees, eligibility, and exam policies can change. Confirm them with the exam sponsor before applying or paying.

Official sources

Our practice resources: topics covered

We aim to reflect publicly available exam outlines and topic information in our study resources. Coverage, format, and difficulty may differ from the actual exam, and we cannot guarantee that every detail is accurate or current. Confirm exam requirements, fees, and policies with the official exam sponsor.

20-25%

Advanced Research Design & Methodology

Concept testing, monadic vs sequential vs discrete-choice designs, questionnaire design best practices, bias avoidance, attention checks, randomization strategy, sample frame and panel design

20-25%

Conjoint XM & MaxDiff

Choice-Based Conjoint (CBC) feature/level design, MaxDiff best-worst scaling, sets per respondent, anchored MaxDiff, market simulators, TURF analysis, utility scores and importance, share-of-preference

15-20%

Advanced Survey Logic & Programming

Survey flow, branch/skip/display logic, embedded data, piped text, carry-forward, advanced quotas, custom validation, JavaScript hooks (addOnReady, addOnLoad, addOnUnload), evenly presented and randomization

15-20%

Stats iQ & Advanced Analytics

Relative Weights regression (default Key Drivers), OLS / Ridge / M-estimation, Relate, T-tests, ANOVA, chi-square, Crosstabs significance testing, response weighting

10-15%

Text iQ & Qualitative Analysis

Sentiment analysis, parent/child topic models, query rules, intelligent scoring, topic recommendations, exporting Text iQ topics into Stats iQ for driver analysis

10-15%

Dashboards, Reporting & Workflows

CX/Results dashboards, filters, breakouts, custom widgets, response weighting in dashboards, Workflows (ETL and JSON event triggers), API/SCIM basics, panel and XM Directory integration

Preparing for the Qualtrics Strategy & Research Expert (L2) Exam

What You Need to Know

Passing score: 70%
Exam length: 60 questions
Time limit: Online proctored (timed)
Exam / certification fees: $500 USD Official sources

Using Our Practice Resources

Work through all 100 available questions
Review every answer and explanation
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Qualtrics Strategy & Research Expert (L2): Suggested Study Strategy

1Know when to use Conjoint XM (trade-offs across multi-attribute concepts) versus MaxDiff (priorities across a flat list of items) — this is a frequent tested distinction

2Memorize MaxDiff design rules: 8-25 items total, 3-5 items per set, each item appearing roughly 3 times per respondent, plus the anchored MaxDiff variant for absolute thresholds

3Master Stats iQ defaults: Relative Weights is the default Key Drivers method specifically because it handles multicollinearity — know when to switch to OLS, Ridge, or M-estimation

4Practice survey flow patterns: embedded data, branch logic, randomizers (evenly presented), quotas tied to embedded data, and carry-forward from prior questions

5Understand Text iQ topic hierarchy (parent/child topics), query rules vs auto-detected topics, sentiment scoring, and how to export topics back into Stats iQ for driver analysis

6Know dashboard mechanics: response weighting, filters vs page-level breakouts, custom widgets, and role-based access

7Get comfortable with Workflows ETL tasks and JSON event triggers — these are common research-ops integration patterns tested on the L2 exam

Frequently Asked Questions

What is the Qualtrics XM for Strategy & Research Expert (L2) exam?

It is Qualtrics' Level 2 expert certification for advanced market research and strategy use cases on the CoreXM platform. It covers advanced research design, Conjoint XM, MaxDiff, Stats iQ, Text iQ, advanced survey logic, dashboards, and Workflows. The same exam is sometimes branded XM for Market Research Expert on learn.qualtrics.com.

How many questions are on the L2 Strategy & Research Expert exam?

The exam is 60 multiple-choice questions delivered through Qualtrics' online proctoring partner, plus a final project. Confirm current specs on the Qualtrics certification portal before scheduling.

What is the passing score for the L2 exam?

The L2 Expert exams require 70% to pass. Plan to score consistently above 80% on practice questions before scheduling so you have a buffer for trickier scenario items on the real exam.

Are there prerequisites for the Qualtrics L2 Strategy & Research Expert exam?

Qualtrics recommends Platform Essentials (L1) as a prerequisite. Hands-on experience with CoreXM is strongly recommended, including building real surveys with quotas and JavaScript, completing a Conjoint XM or MaxDiff project, and running Stats iQ Key Drivers.

How should I prepare for the L2 Strategy & Research Expert exam?

Plan 60-100 hours of study: complete the XM Basecamp Strategy & Research Expert learning path, build a Conjoint XM and a MaxDiff project, configure quotas and JavaScript hooks in a real survey, run Stats iQ Relative Weights and Relate, build a dashboard with breakouts and weighting, and finish 100+ practice questions across all six domains.

How much does the Qualtrics L2 exam cost?

The L2 Expert exam fee is $500 USD, which covers the proctored multiple-choice exam and the final project. Qualtrics customers may have included certification credits as part of their license agreement.