100+ Free GACE Marketing Education (716) Practice Questions

Marketing-Information Management (Test I, Subarea I)

Nature and scope of marketing research and the marketing information management function, research designs (exploratory, descriptive, causal), primary and secondary data, data collection methods, instruments and processing, sources of error, descriptive statistics, ethics, regulation, technology, and evaluating the plausibility of research findings.

Market Planning (Test I, Subarea II)

Developing and selecting marketing strategies to guide tactics and improve return on marketing investment (ROMI), global, regional, and local strategy, market identification and target-segment selection, situation and SWOT analysis, sales forecasts, marketing goals, metrics and budgets, and monitoring and controlling marketing plans.

Economics (Test I, Subarea III)

Economic principles and concepts fundamental to marketing, the impact of government on marketing activities, economic indicators used to recognize trends and conditions, and identifying and comparing market structures and their effects on prices and the quality of goods and services.

Professional Development and Marketing Education Programs (Test I, Subarea IV)

Career planning, work experience and job-search strategies, ongoing education, program organization and evaluation, school-based enterprises, the history of vocational education, advisory committees, CTSOs such as DECA, and the characteristics, legal issues, and operations of cooperative education programs.

Channel Management (Test II, Subarea I)

Nature and scope of channels of distribution and channel management, the use of technology, legal and ethical considerations, integrating channel management with the marketing plan, channel-member relationships and strategies, and the nature and scope of e-commerce.

Pricing (Test II, Subarea II)

Foundational knowledge of pricing and its role in marketing, business ethics in pricing, the use of technology in the pricing function, legal considerations such as price fixing, and pricing strategies including markup, break-even, skimming, penetration, psychological, and bundle pricing.

Product/Service Management (Test II, Subarea III)

Nature and scope of product and service management, the product life cycle, technology and ethics, generating ideas and employing product-mix strategies, positioning and branding, quality assurance, grades and standards, warranties and guarantees, consumer protection agencies, and evaluating customer experiences.

Promotion (Test II, Subarea IV)

Nature and scope of promotion, types of promotion and the promotional mix, business ethics, technology, and regulation, advertising media and the components of advertisements, public relations, promotional planning, communications objectives, coordinating the promotional mix, and assessing promotional results.

Selling (Test II, Subarea V)

Nature and scope of the selling function and process, customer service and building clientele, analyzing product features and benefits, motivational theories that affect buying behavior, business ethics and selling regulations, technology in selling, orientation programs for sales staff, and analyzing sales-staff activity and results.