100+ Free Adobe CJA Business Practitioner Pro Practice Questions

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Question 1

Score: 0/0

An analyst wants to allocate revenue evenly across every marketing touchpoint that preceded a purchase. Which attribution model should they choose?

Linear

First Touch

U-shape

Last Touch

to track

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Adobe Certified Professional - Adobe Experience Manager Business Practitioner (AD0-E138)

Practice Questions100 questions

2026 Statistics

Key Facts: Adobe CJA Business Practitioner Pro Exam

Scored Questions

Adobe certification page

100 min

Time Limit

Adobe certification page

US$125

Exam Fee

Adobe Professional-level pricing

30%

Largest Domain

Workspace Projects and Visualizations

0-12 mo

Recommended Experience

Adobe Experience League

2 yrs

Certification Validity

Adobe Digital Experience Certification policy

AD0-E608

Adobe Exam Code

Adobe certification catalog

Attribution Models

CJA documentation

AD0-E608 is a 100-minute proctored exam covering Workspace projects and visualizations (~30%), Data Views and Connections (~26%), filters, calculated metrics and attribution (~24%), cross-channel analysis and stitching (~12%), and administration plus the AI Assistant (~8%). Adobe positions it for business practitioners with 0-12 months of hands-on CJA experience. The exam emphasizes CJA-specific concepts that differ from Adobe Analytics: Data Views replace report suites, Person/Session/Event containers replace Visitor/Visit/Hit, components are dataset-driven, and identity is resolved through AEP Identity Service rather than the legacy Visitor ID Service.

Sample Adobe CJA Business Practitioner Pro Practice Questions

Try these sample questions to test your Adobe CJA Business Practitioner Pro exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1Which platform is Adobe Customer Journey Analytics (CJA) built on?

A.Adobe Analytics report suites

B.Adobe Audience Manager

C.Adobe Experience Platform

D.Adobe Campaign Classic

Explanation: CJA is built natively on Adobe Experience Platform (AEP). It uses AEP datasets, the Identity Service, and the Real-Time Customer Profile foundation to power person-centric, cross-channel analysis.

2What replaces the Adobe Analytics report suite as the reporting context in CJA?

A.Connection

B.Data View

C.Dataset

D.Sandbox

Explanation: A Data View is the CJA reporting context that exposes components (dimensions, metrics, attribution, lookback) on top of a Connection. It is the closest CJA equivalent of an Adobe Analytics report suite.

3Which CJA object links one or more AEP datasets so that a Data View can be built on top?

A.Connection

B.Schema

C.Source connector

D.Audience

Explanation: A Connection links one or more AEP datasets into CJA. Data Views are then created on top of a Connection to expose components for Workspace reporting.

4In a CJA filter, which container is the closest equivalent of the Adobe Analytics 'Visitor' container?

A.Event

B.Session

C.Person

D.Profile

Explanation: CJA uses Person, Session, and Event containers, which correspond to Adobe Analytics' Visitor, Visit, and Hit containers respectively. Person is the broadest scope and represents one stitched individual across channels.

5Which CJA container is the closest equivalent of the Adobe Analytics 'Hit' container?

A.Person

B.Session

C.Event

D.Action

Explanation: Event is the narrowest scope in CJA and corresponds to a single hit/event row in the underlying dataset. Session corresponds to Visit, and Person corresponds to Visitor.

6Which Adobe Analytics variables are NOT used in CJA because components are dataset-driven?

A.Dimensions and metrics

B.eVars and sProps

C.Filters and segments

D.Calculated metrics

Explanation: CJA does not use eVars or sProps. Components in CJA are derived from fields in the underlying AEP datasets and exposed through Data Views, where you set persistence, attribution, and formatting per component.

7Where in CJA do you rename a dataset field for end-user reporting (for example, change 'productSku' to 'Product SKU')?

A.In the AEP schema

B.In the Connection

C.In the Data View component settings

D.In the Workspace project

Explanation: Component renaming and friendly labeling happen in the Data View. The underlying AEP schema field name does not change; only how the component appears to Workspace users does.

8Which Workspace visualization is best for analyzing user retention across cohorts over time?

A.Freeform table

B.Line chart

C.Cohort table

D.Histogram

Explanation: The Cohort Table visualization is purpose-built for retention and churn analysis: it groups users by an inclusion criterion in a starting period and tracks return behavior in subsequent periods.

9Which Workspace visualization shows the percentage of users who continue from one step to the next in a defined sequence?

A.Flow

B.Fallout

C.Funnel

D.Bar chart

Explanation: The Fallout visualization shows the conversion (and drop-off) rate between defined sequential steps. Flow shows next/previous paths with all branches; Funnel is not a standalone visualization name in CJA.

10Which Workspace visualization shows the next or previous values that occur around a chosen dimension item?

A.Fallout

B.Flow

C.Cohort

D.Map

Explanation: Flow shows where users came from and where they went next around a chosen dimension item, including all branching paths. Fallout, in contrast, requires you to predefine an ordered sequence.

About the Adobe CJA Business Practitioner Pro Exam

The Adobe Customer Journey Analytics Business Practitioner Professional exam (AD0-E608) validates that analysts and marketers can use Adobe Customer Journey Analytics (CJA) to build Connections to Adobe Experience Platform datasets, configure Data Views, design Workspace projects, build filters with Person/Session/Event containers, choose appropriate attribution models, and unify web, mobile, in-store, and CRM data into person-centric analysis. It targets practitioners with up to 12 months of hands-on CJA experience.

Assessment

50 multiple-choice and scenario-based questions across the published CJA blueprint domains; unscored beta items may appear

Time Limit

100 minutes

Passing Score

Adobe sets the passing standard per exam form; candidate score reports for AD0-E608 indicate roughly 60-65 percent

Exam Fee

US$125 (Professional-level Adobe Digital Experience certification fee) (Adobe Digital Experience Certification Program (online proctored or test center))

Adobe CJA Business Practitioner Pro Exam Content Outline

30%

Workspace Projects and Visualizations

Build CJA Workspace projects with panels, freeform tables, line, bar, donut, cohort, flow, fallout, histogram, and map visualizations; curate, share, schedule, and bookmark projects; apply Anomaly Detection and Intelligent Captions.

26%

Data Views and Connections

Create Connections that link AEP datasets to CJA, configure Data Views with components (dimensions, metrics, attribution, lookback), rename and format components, set Data View retention, and reuse one Connection across multiple Data Views with different component logic.

24%

Filters, Calculated Metrics, and Attribution

Build filters with Person, Session, and Event containers (the CJA equivalents of Visitor, Visit, and Hit); design calculated metrics; pick between Last Touch, First Touch, Linear, U-shape, J-shape, Inverse-J, Time Decay, Same Touch, Algorithmic, Participation, and Custom attribution; tune lookback windows.

12%

Cross-Channel Analysis, Stitching, and Identity

Unify web, mobile, in-store, and CRM data through AEP Identity Service and Identity Graph; configure transient ID stitching; reason about person-centric ID resolution and cross-device analysis at the Connection level.

Administration, Sharing, and AI Assistant

Component Manager component-level access, audit log, project sharing, Curate Project, Guided Analysis templates, AI Assistant for CJA natural-language queries, and CJA Reporting API basics.

How to Pass the Adobe CJA Business Practitioner Pro Exam

What You Need to Know

Passing score: Adobe sets the passing standard per exam form; candidate score reports for AD0-E608 indicate roughly 60-65 percent
Assessment: 50 multiple-choice and scenario-based questions across the published CJA blueprint domains; unscored beta items may appear
Time limit: 100 minutes
Exam fee: US$125 (Professional-level Adobe Digital Experience certification fee)

Keys to Passing

Complete 500+ practice questions
Score 80%+ consistently before scheduling
Focus on highest-weighted sections
Use our AI tutor for tough concepts

Adobe CJA Business Practitioner Pro Study Tips from Top Performers

1Anchor every CJA concept against its Adobe Analytics equivalent: Data View vs report suite, Person container vs Visitor segment, Connection vs data source, dataset component vs eVar/sProp. Most exam traps live in those mappings.

2Practice creating a Data View on an existing Connection and reconfiguring components — renaming, formatting (currency, time, percent), persistence, attribution model, and lookback window — without touching the underlying dataset.

3Build at least one filter at each container scope (Person, Session, Event) per study session and articulate why one scope returns a different count than another on the same condition.

4Memorize the CJA attribution model list — Last Touch, First Touch, Linear, U-shape, J-shape, Inverse-J, Time Decay, Same Touch, Algorithmic, Participation, Custom — and at least one realistic business question that selects each one.

5Drill Workspace visualization choice: when to pick freeform, line, bar, donut, cohort, flow, fallout, histogram, or map; cohort and fallout are the most-tested high-value visualizations.

6Learn how Connections enable cross-channel analysis: a single Connection can include web, mobile, in-store, and CRM datasets so long as they share a stitched identity, and Data Views are the place to expose or hide them.

7Be ready to explain transient ID stitching at a high level — what it solves, what data is required (an authenticated event tying transient ID to persistent ID), and why it must be configured at the Connection level before backfill.

8Run a few queries with AI Assistant for CJA and Guided Analysis templates so the exam's natural-language and template-driven scenarios feel familiar.

Frequently Asked Questions

How many questions are on the Adobe AD0-E608 exam?

Adobe lists 50 scored questions for AD0-E608, with a 100-minute time limit. Both single-answer multiple-choice and multiple-response items appear, and Adobe may include unscored beta questions that do not affect the score.

What is the passing score for AD0-E608?

Adobe does not publish an official per-exam passing percentage for AD0-E608. Public candidate score reports suggest a benchmark in the 60-65 percent range, but Adobe scales scores per exam form and prints the actual passing standard on each candidate report.

How much does the AD0-E608 exam cost?

Adobe Professional-level Digital Experience certifications are typically priced at US$125 per attempt, with regional variations such as US$95 in India. The Adobe certification portal is the source of record for the current fee at registration. Each retake also costs the full exam fee.

How is Customer Journey Analytics different from Adobe Analytics?

CJA is built on Adobe Experience Platform and analyzes any AEP dataset (web, mobile, in-store, CRM, call center) at the person level. Where Adobe Analytics uses report suites, eVars, sProps, and processing rules, CJA uses Data Views over Connections, no eVars or sProps, and dataset-driven components. Filters use Person/Session/Event containers instead of Visitor/Visit/Hit, and identity is resolved through AEP Identity Service rather than the legacy Visitor ID Service.

Which topics carry the most weight in 2026?

Workspace projects and visualizations is the largest area at roughly 30 percent, followed by Data Views and Connections at about 26 percent, then filters, calculated metrics, and attribution at about 24 percent. Cross-channel analysis and stitching make up about 12 percent, and administration plus the AI Assistant for CJA round out the remaining 8 percent.

How long is the certification valid?

Adobe Digital Experience certifications are valid for two years from the pass date. Renewal options vary by credential and may include a renewal exam, an updated badge cycle, or upgrading to a newer version. Confirm the current renewal path on the Adobe Certification site before your two-year mark.