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100+ Free AEM Business Practitioner Practice Questions

Pass your Adobe Experience Manager Business Practitioner Professional (AD0-E138) exam on the first try — instant access, no signup required.

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Which integration sends AEM Sites page-view data to Adobe Analytics for reporting?

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Key Facts: AEM Business Practitioner Exam

AD0-E138

Exam Code

Adobe certification course page

~50

Total Questions

Adobe Professional tier format

100 min

Time Limit

Adobe Professional tier format

US$125

Exam Fee

Adobe Professional tier (US$95 in India)

Professional

Tier

Adobe certification ladder

0-12 mo

Target Experience

Adobe Professional level

AD0-E138 is a Professional-level Adobe Experience Manager certification aimed at business users (content authors, marketers, project managers) with about 0-12 months of AEM exposure. The exam targets concept-level use of AEM Sites, AEM Assets, headless delivery, and Experience Cloud integration on AEM as a Cloud Service. Spend most prep time on Sites authoring (Editable Templates, MSM, Experience Fragments) and headless content (Content Fragments + GraphQL Persisted Queries) because those are the modern day-to-day workflows.

Sample AEM Business Practitioner Practice Questions

Try these sample questions to test your AEM Business Practitioner exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1A content author needs to reuse the same hero banner markup, including image, headline, and CTA, across multiple AEM Sites pages and also push it to a Facebook campaign. Which AEM feature is the BEST fit?
A.Content Fragment
B.Experience Fragment
C.Static Template
D.Container component
Explanation: Experience Fragments are page fragments (markup, components, layout, and styling) that can be reused across AEM Sites pages and exported to other channels such as Facebook, Pinterest, or Adobe Target via variations. Content Fragments are pure structured data without layout, Static Templates are legacy page-creation templates, and a Container component is a single-page authoring construct.
2A marketer wants to deliver structured product specifications (name, price, description, image reference) to a React storefront via GraphQL. Which AEM building block holds this content?
A.Experience Fragment
B.Content Fragment based on a Content Fragment Model
C.Editable Template policy
D.Static Template
Explanation: Content Fragments are schema-based, structured content authored against a Content Fragment Model and delivered headlessly through the AEM GraphQL API to SPAs, mobile apps, or other consumers. Experience Fragments carry layout, not raw structured data, and templates and policies govern page creation.
3An AEM Sites author wants to create a US English page based on an existing UK English page so updates in UK roll forward automatically. Which AEM feature should they use?
A.Multi-Site Manager Live Copy
B.Language Copy via Translation Project
C.Experience Fragment variation
D.Page Restore from version history
Explanation: Multi-Site Manager (MSM) creates a Live Copy from a Blueprint so subsequent Blueprint changes can be rolled out (synced) to the Live Copy. Language Copies are for translating content into another locale via a Translation Project, not for syncing same-language regional sites.
4Which translator integration is supported out of the box in AEM as a Cloud Service Translation Cloud Services?
A.Microsoft Translator
B.DeepL
C.Amazon Translate
D.Yandex Translate
Explanation: AEM as a Cloud Service ships Microsoft Translator and Google Translator as out-of-the-box machine translation connectors under Translation Cloud Services. Other engines (DeepL, Amazon, Yandex) are available only via third-party translation connectors.
5An author opens the AEM Sites Page Editor and toggles the Layout Mode. What does Layout Mode allow them to do?
A.Edit the underlying HTL component code
B.Configure the responsive grid: column span and offsets per breakpoint for components
C.Change the editable template structure
D.Publish the page to the Author instance
Explanation: Layout Mode lets authors define how components occupy the AEM responsive grid at different breakpoints (mobile, tablet, desktop) by adjusting column span and offset. It does not change the underlying code, edit templates, or trigger publishing.
6In an AEM Editable Template, which area defines the components that pages will inherit and that authors CANNOT remove from individual pages?
A.Initial Content
B.Structure
C.Layout container policy
D.Page properties
Explanation: An Editable Template has three editing modes: Structure (locked components inherited by every page; authors cannot remove or override them), Initial Content (default components placed on a new page that authors CAN edit/remove), and Layout (responsive grid). Locking the header logo, for example, is done in Structure.
7Editable Templates use Policies to control what authors can do. What does a policy on a layout container most commonly govern?
A.Which user roles can publish the page
B.The list of components allowed in the container plus per-component default settings
C.The CDN cache TTL applied to that container
D.The translation languages allowed for that container
Explanation: A Policy on a layout container defines the allowed components (component allow-list) and any default configuration applied to those components. Policies do not manage user roles, CDN TTLs, or translation languages.
8An author selects Activate Page from the Sites console. What does this trigger?
A.Replication of the page from Author to Publish
B.Translation of the page into all configured languages
C.Re-rendering of the page in the Page Editor
D.Removal of the page from Author
Explanation: Activate Page replicates the page from the Author tier to the Publish tier (and ultimately to the Dispatcher cache and CDN), making it visible to end users. Deactivate is the opposite. Activation does not translate, re-render, or delete.
9A campaign needs to go live at midnight on Friday. Which AEM authoring action lets the author set this up without staying online late?
A.Workflow Inbox approval
B.Schedule Activation (Later Activation)
C.Quick Publish
D.Manage Publication > Manage Publish
Explanation: Schedule Activation (Later Activation, available in Manage Publication) lets the author pick a future date and time for the page to publish, so the activation runs automatically. Quick Publish is immediate. Workflow Inbox is for approvals, not scheduling.
10Which statement BEST describes the difference between the Author tier and the Publish tier in AEM as a Cloud Service?
A.Author hosts the public site and Publish is for content editing
B.Author is where content is created and reviewed; Publish serves the activated content to end users (often through the Dispatcher and CDN)
C.Author and Publish share the same JCR repository in real time
D.Publish is required only for AEM Forms, not for AEM Sites
Explanation: Author is the editing environment used by content authors and reviewers; Publish is the read-only environment that serves activated content to end users via the Dispatcher and CDN. They are separate clusters with separate repositories synchronized through replication.

About the AEM Business Practitioner Exam

The Adobe Experience Manager Business Practitioner Professional exam (AD0-E138) validates that content authors, marketing operations specialists, project managers, and business analysts can use Adobe Experience Manager Sites and Assets to author pages, manage digital assets, deliver content headlessly via GraphQL, and integrate AEM with the broader Adobe Experience Cloud. The exam covers concept-level use of AEM as a Cloud Service and AEM 6.5 features including Editable Templates, Multi-Site Manager, Experience Fragments, Content Fragments, Dynamic Media, and Edge Delivery Services.

Assessment

Approximately 50 multiple-choice and multi-select questions covering AEM Sites authoring, AEM Assets, headless / hybrid delivery, and Experience Cloud integration

Time Limit

100 minutes

Passing Score

Adobe sets a section-weighted minimum (typical Professional tier is around 60%)

Exam Fee

US$125 (US$95 in India) (Adobe (online proctored via Adobe's vendor or test center))

AEM Business Practitioner Exam Content Outline

~35%

AEM Sites Authoring

Page authoring with the Page Editor and sidebar, Editable Templates with structure/initial/policies, Components and Container components, Layout Mode for the responsive grid, drag-and-drop authoring, Multi-Site Manager (Blueprint, Live Copy, Rollout, Inheritance), Language Copies and translation projects via Microsoft Translator or Google Translator, Workflow Inbox, Activate / Deactivate / Schedule Activation, and AEM Projects for campaign management.

~25%

AEM Assets and Dynamic Media

Asset upload and metadata schemas, taxonomy, Smart Tags via Adobe Sensei, version history, expiration date, Adobe Dynamic Media (Image Profiles, Smart Crop, Image Sets, Spin Sets, Video Profiles, Smart Imaging), Web Optimized Delivery, Adobe Asset Link, Brand Portal, and Adobe Workfront integration.

~20%

Headless and Hybrid Delivery

Experience Fragments versus Content Fragments, Content Fragment Models, GraphQL queries and Persisted Queries for SPAs and mobile apps, AEM SPA Editor (React or Angular), and Adobe Edge Delivery Services with document-based authoring in Microsoft Word/SharePoint or Google Docs.

~20%

Experience Cloud Integration and Operations

Adobe Analytics page tracking from AEM, Adobe Target Visual Experience Composer with AEM, Audience Manager / RTCDP integration, Adobe Campaign content delivery, Author versus Publish instances, Dispatcher caching, Replication, Adobe IMS authentication for AEM as a Cloud Service, Generate Variations with Firefly, and conceptual coverage of AEM Forms and AEM Screens.

How to Pass the AEM Business Practitioner Exam

What You Need to Know

  • Passing score: Adobe sets a section-weighted minimum (typical Professional tier is around 60%)
  • Assessment: Approximately 50 multiple-choice and multi-select questions covering AEM Sites authoring, AEM Assets, headless / hybrid delivery, and Experience Cloud integration
  • Time limit: 100 minutes
  • Exam fee: US$125 (US$95 in India)

Keys to Passing

  • Complete 500+ practice questions
  • Score 80%+ consistently before scheduling
  • Focus on highest-weighted sections
  • Use our AI tutor for tough concepts

AEM Business Practitioner Study Tips from Top Performers

1Drill the difference between Experience Fragments (page-fragment markup with variations, reused on AEM pages and other channels) and Content Fragments (schema-based structured content delivered headlessly via GraphQL); this is the most common Adobe distractor pair on AD0-E138.
2Master Multi-Site Manager (MSM) versus Language Copies. MSM rolls structural and content changes from a Blueprint to a Live Copy with inheritance. Language Copies use Translation Projects (Microsoft Translator, Google Translator, or human translation) to localize content per locale.
3Practice Editable Templates including structure, initial content, and policies, and remember that Static Templates are legacy: new AEM as a Cloud Service projects should always use Editable Templates with Policies that govern allowed components.
4Memorize the AEM Assets feature map: Smart Tags via Adobe Sensei, metadata schemas, version history, expiration, Dynamic Media (Image Profiles, Smart Crop, Image Sets, Spin Sets, Video Profiles), Brand Portal for external sharing, and Adobe Asset Link for Creative Cloud integration.
5Know the headless flow: define a Content Fragment Model, create Content Fragments, write a GraphQL query, save it as a Persisted Query for production, and call it from a SPA or mobile app via the AEM GraphQL endpoint.
6Understand Author versus Publish architecture: authors edit on the Author tier, the Dispatcher caches, and the Publish tier serves content to end users. Activation replicates from Author to Publish; Deactivation removes content from Publish.
7Familiarize yourself with Edge Delivery Services (document-based authoring in Microsoft Word/SharePoint or Google Docs, also called Project Helix) and Generate Variations (Firefly + LLMs in 2026) because Adobe is pushing both heavily on the AD0-E138 blueprint.

Frequently Asked Questions

How many questions are on AD0-E138 and how long is the exam?

Adobe lists the AD0-E138 exam at the Professional tier with approximately 50 multiple-choice and multi-select questions and a 100-minute time limit. Always confirm the current count on the official course page.

What is the passing score?

Adobe sets a section-weighted minimum for AD0-E138, typically around 60% for Professional-tier business practitioner exams. The exact pass mark is published on the official Adobe course page; Adobe does not publish a public pass-rate percentage.

How much does the exam cost?

Adobe lists US$125 globally and US$95 in India for Professional-tier exams like AD0-E138, payable when scheduling the proctored exam through Adobe's certification platform.

What experience level is expected?

Adobe targets candidates at the Professional level with about 0-12 months of hands-on AEM experience as a content author, marketer, project manager, or business analyst working with AEM Sites and Assets.

Does the exam cover AEM as a Cloud Service or AEM 6.5?

AD0-E138 covers both AEM as a Cloud Service and AEM 6.5, but most modern questions assume AEM as a Cloud Service patterns (Cloud Manager-deployed environments, Edge Delivery Services, Generate Variations with Firefly, IMS authentication).

Are training courses required?

No prerequisite training is required. Adobe recommends Experience League learning paths for AEM Sites and AEM Assets business practitioners combined with hands-on authoring experience.