2.2 South Carolina Annuity Regulations

Key Takeaways

  • South Carolina adopted the NAIC Suitability in Annuity Transactions Model amended in February 2020, imposing a best-interest standard of care.
  • Producers must complete a one-time 4-hour annuity best-interest course before selling annuities, plus product-specific training from each insurer.
  • A best-interest recommendation requires gathering consumer profile information and documenting the basis for the recommendation in writing.
  • Annuity replacements demand a side-by-side comparison disclosing new surrender charges, lost benefits, tax effects, and a fresh contestability period.
  • Records supporting suitability and the recommendation basis must be retained for SCDOI examination.
Last updated: June 2026

South Carolina regulates annuity recommendations under S.C. Code of Regulations 69-29, which adopts the NAIC Suitability in Annuity Transactions Model Regulation as amended in February 2020. That amendment replaced the old "suitability only" standard with a best-interest standard of care: a producer must act in the consumer's best interest and may not place the producer's or insurer's financial interest ahead of the consumer's. An annuity is a long-term, often illiquid contract, so the state polices how it is recommended.

The Best-Interest Standard: Four Obligations

A producer satisfies the best-interest standard by meeting four duties. Memorize them as Care, Disclosure, Conflict of Interest, and Documentation.

ObligationWhat the producer must do
CareKnow the product, gather the consumer profile, and have a reasonable basis to believe the annuity effectively serves the consumer's needs.
DisclosureDisclose role (producer vs. agent), the products offered, how the producer is paid (cash and non-cash comp), and material features before the sale.
Conflict of InterestIdentify and avoid or reasonably manage material conflicts; sales contests based on a single product are prohibited.
DocumentationMake a written record of the recommendation and the basis for it, and retain it for examination.

Consumer Profile Information

Before recommending, the producer makes reasonable efforts to obtain the consumer's profile. "I don't want to share that" is allowed, but then the producer cannot make a recommendation that relies on the missing data.

CategoryInformation Required
Financial statusIncome, liquid assets, net worth
Tax statusBracket; qualified vs. non-qualified funds
ObjectivesGoals, time horizon, intended use
Risk toleranceIncluding willingness to accept market risk (variable)
Liquidity needsCash expected to be needed and when
Existing holdingsCurrent annuities, life, and other investments

Producer Training

A South Carolina producer may not solicit any annuity until completing a one-time 4-hour best-interest training course approved by the SCDOI, and product-specific training for each carrier's products. The 4-hour course must be completed before the first annuity sale; producers transitioning from the old regime had to complete the updated best-interest course (effective in 2022) to keep selling. The SCDOI publishes the list of approved course providers.

Disclosure and Free Look on Annuities

At or before application the producer delivers a disclosure document and a Buyer's Guide describing the annuity's features, fees, surrender-charge schedule, and any market-value adjustment. A standard individual annuity carries a 10-day free look; a replacement annuity carries a 20-day free look under Regulation 69-12.1. During the free look the owner returns the contract for a refund (for a variable annuity the refund may equal account value plus charges, which can be more or less than premium paid).

Replacing an Existing Annuity

Replacement is heavily disclosed because it usually restarts a surrender-charge schedule and a contestability period. When replacing an annuity the producer must:

  1. Provide a written comparison of the existing and proposed contracts (values, charges, benefits).
  2. Complete the replacement notice and obtain the applicant's signed acknowledgment.
  3. Notify the existing insurer so it can attempt to conserve the business.
  4. Document the suitability basis explaining why the replacement is in the consumer's best interest.

What the consumer must be told

  • A new surrender-charge period begins, with new early-withdrawal penalties.
  • Loss of existing benefits or riders (bonus credits, guaranteed rates, enhanced death benefits).
  • Tax consequences — a properly executed 1035 exchange can defer tax, but cashing out and re-buying triggers gain recognition.
  • A new contestability period and possibly a new free-look window.

Worked example: A client owns an 8-year-old fixed annuity with a fully elapsed surrender charge. A producer recommends rolling it into a new annuity with a fresh 7-year surrender schedule and a 1% lower guaranteed rate, paying the producer a new commission. Unless the new contract delivers a documented net benefit (e.g., a materially better income rider the client needs), this fails the best-interest standard and looks like churning.

Senior Protections

The best-interest rule applies to all consumers, but South Carolina, like the NAIC model, treats sales to seniors with extra scrutiny. The producer weighs liquidity for medical and living expenses, the length of the surrender-charge period relative to the buyer's life expectancy, whether existing income already meets the consumer's needs, and any signs of cognitive decline or undue influence by a family member or caregiver. A long surrender schedule that locks up a retiree's emergency funds is a classic best-interest failure.

Exam tip: "Suitability" was the old word; the current South Carolina standard is best interest (NAIC 2020 amendment). If an answer choice says the producer only has to find a "suitable" product while ignoring conflicts of interest, it is wrong under the current rule.

Common traps: (1) The producer may sell after a refusal to share profile data, but only without a recommendation that relies on it. (2) Training is one-time 4 hours plus product training — not annual. (3) A 1035 exchange defers tax; surrendering and re-purchasing does not.

Test Your Knowledge

Under South Carolina's current annuity rule, which standard governs a producer's recommendation?

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B
C
D
Test Your Knowledge

What annuity training must a South Carolina producer complete before soliciting annuities?

A
B
C
D