6.4 Limiting Factor Analysis and Make-or-Buy Decisions

Key Takeaways

  • A limiting factor (bottleneck resource) is any operational constraint that restricts an organization's output and prevents it from achieving unlimited profit.
  • To maximize total profit under a single limiting factor, products must be ranked and prioritized according to Contribution per Unit of Limiting Factor, not contribution per unit of product.
  • The optimal production plan allocates the scarce resource to products in rank order until market demand or the limiting factor constraint is fully satisfied.
  • In outsourcing with a limiting factor, priority for internal manufacture is given to products that yield the highest extra cost saved per unit of limiting factor by making in-house.
  • Make-or-buy decisions require balancing quantitative cost savings against critical qualitative factors such as supplier reliability, quality control, delivery lead times, and core competencies.
Last updated: August 2026

In short-term operational planning, organizations often face resource constraints—such as shortages of direct labor hours, machine capacity, raw materials, or floor space. When availability of a key resource is insufficient to meet maximum market demand, that resource is termed a Limiting Factor (or bottleneck). Management accountants perform Limiting Factor Analysis to determine the production plan that maximizes total contribution and profit.

Q2022 syllabus scope note: AAT removed limiting-factor optimisation and make-or-buy calculations from the MATS assessment when Q2022 replaced AQ2016 — the assessable short-term decision techniques are contribution analysis, relevant costs, CVP analysis, and changing-activity calculations (sections 6.1–6.3). This section is retained as extension context: constraint-based thinking aids interpretation of capacity questions, and these techniques are assessed at Level 4 in Applied Management Accounting.


Single Limiting Factor Optimization Methodology

To maximize profit when a single resource is scarce, companies must NOT rank products by contribution per unit or profit margin per unit. Instead, products must be ranked by Contribution per Unit of Limiting Factor.

Standard 5-Step Solution Procedure:

  1. Identify the Limiting Factor: Calculate the total resource required to meet full market demand for all products and compare it against total available capacity to confirm a shortfall.
  2. Calculate Contribution per Unit for each product: Selling Price per Unit - Variable Costs per Unit.
  3. Calculate Contribution per Unit of Limiting Factor: Contribution per Unit of Limiting Factor=Unit ContributionResource Quantity Required per Unit\text{Contribution per Unit of Limiting Factor} = \frac{\text{Unit Contribution}}{\text{Resource Quantity Required per Unit}}
  4. Rank Products: Assign Rank 1 to the product with the highest contribution per unit of scarce resource, Rank 2 to the next, etc.
  5. Construct Optimal Production Plan: Allocate available scarce resource units to Rank 1 product up to maximum market demand, then allocate remaining resource to Rank 2, and so forth.

Step-by-Step Worked Example

Operational Constraints:

  • Available Machine Hours = 4,000 hours.
  • Fixed Overhead = £30,000.
Product DetailsProduct XProduct YProduct Z
Maximum Market Demand (units)1,0001,200800
Selling Price per unit£60£80£100
Variable Cost per unit£36£44£70
Machine Hours per unit2 hrs3 hrs2 hrs

Step 1: Confirm Limiting Factor

  • Total machine hours required = (1,000 × 2 hrs) + (1,200 × 3 hrs) + (800 × 2 hrs) = 2,000 + 3,600 + 1,600 = 7,200 hours.
  • Since 7,200 hours required > 4,000 hours available, Machine Hours are the Limiting Factor (shortfall of 3,200 hours).

Step 2 & 3: Contribution per Unit & per Machine Hour

CalculationProduct XProduct YProduct Z
Unit Contribution (£)£60 - £36 = £24£80 - £44 = £36£100 - £70 = £30
Machine Hours per unit2 hrs3 hrs2 hrs
Contribution per Machine Hour£24 / 2 = £12/hr£36 / 3 = £12/hr£30 / 2 = £15/hr
Rank OrderRank 2 (Equal)Rank 2 (Equal)Rank 1

Step 4 & 5: Optimal Production Schedule

  1. Produce Product Z (Rank 1): 800 units × 2 hrs = 1,600 hours used. Contribution = 800 × £30 = £24,000. (Remaining hours: 4,000 - 1,600 = 2,400 hrs).
  2. Produce Product X / Y (Rank 2): Suppose management prioritizes Product X: 1,000 units × 2 hrs = 2,000 hours used. Contribution = 1,000 × £24 = £24,000. (Remaining hours: 2,400 - 2,000 = 400 hrs).
  3. Produce Product Y (Balance): 400 hrs / 3 hrs per unit = 133.3 units. Contribution = 133.3 × £36 = £4,800.

Total Maximized Contribution=£24,000+£24,000+£4,800=£52,800\text{Total Maximized Contribution} = £24,000 + £24,000 + £4,800 = £52,800 Net Operating Profit=£52,800 Total Contribution£30,000 Fixed Costs=£22,800\text{Net Operating Profit} = £52,800 \text{ Total Contribution} - £30,000 \text{ Fixed Costs} = \mathbf{£22,800}


Make-or-Buy (Outsourcing) Decisions

Make-or-buy decisions involve choosing whether to manufacture a component internally or purchase it from an external supplier.

1. Simple Make-or-Buy (Without Limiting Factors)

  • Compare internal variable production cost per unit against external purchase price per unit.
  • If avoidable fixed costs exist, compare total internal avoidable cost vs external purchase cost.
  • Decision Rule: Buy externally if External Purchase Price < Internal Avoidable Variable + Fixed Cost per Unit.

2. Make-or-Buy WITH a Limiting Factor

When internal capacity is constrained, the firm may manufacture some components internally and sub-contract (buy) the remainder.

  • Formula for Extra Cost of Buying per Unit of Scarce Resource: Extra Cost per Unit of Scarce Resource Saved=External Purchase PriceInternal Variable CostQuantity of Limiting Factor per Unit\text{Extra Cost per Unit of Scarce Resource Saved} = \frac{\text{External Purchase Price} - \text{Internal Variable Cost}}{\text{Quantity of Limiting Factor per Unit}}
  • Ranking Rule: Rank components by Extra Cost Saved per Unit of Limiting Factor. Produce highest extra cost components internally first (because making them in-house saves the largest amount of external expenditure per scarce hour/kg) and buy the lowest extra cost components externally!

Qualitative and Strategic Factors in Make-or-Buy Decisions

Financial cost calculations provide only part of the answer. Management must weigh non-financial risks before outsourcing:

  1. Quality Control: External suppliers may deliver inferior components, damaging brand reputation.
  2. Supplier Reliability and Lead Times: Delivery delays could halt internal assembly lines.
  3. Loss of Core Technical Expertise: Outsourcing key operations risks leaking proprietary technology to competitors.
  4. Price Inflation Risk: Suppliers may offer low initial prices but raise prices dramatically once the buyer has shut internal manufacturing capacity.
  5. Impact on Staff & Employee Morale: Internal manufacturing shutdowns can lead to redundancies and industrial action.
Loading diagram...
Optimal Production Planning Flowchart under Scarce Resource
Make vs Buy Unit Cost Comparison (£)
Test Your Knowledge

Product A yields £30 contribution per unit and uses 5 direct labor hours. Product B yields £24 contribution per unit and uses 3 direct labor hours. Direct labor is the single limiting factor. How should products be ranked?

A
B
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D
Test Your Knowledge

When deciding which components to manufacture internally versus outsource under a limiting factor, in what order should components be selected for internal manufacture?

A
B
C
D
Test Your Knowledge

Which of the following is a non-financial (qualitative) risk associated with an outsourcing decision?

A
B
C
D