Free Practice Questions for BTS Communication
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Key Facts: BTS Communication Exam
Level 5 (Bac+2)
RNCP / EQF national diploma level
France compétences RNCP37198
10/20
Passing overall weighted average
Règlement général du BTS
21
Total examination coefficients across units E1-E6
Arrêté du 19 décembre 2022, annexe IV c
120 ECTS
European credits awarded by the diploma
Arrêté du 19 décembre 2022
2025
First examination session under the current référentiel
Arrêté du 19 décembre 2022, article 5
14 weeks
Compulsory professional internship duration
Référentiel BTS Communication
BTS Communication is a French national level 5 qualification (Bac+2, 120 ECTS) certified by the Ministry of Higher Education and examined by regional académies. Under the arrêté du 19 décembre 2022 (first session 2025), it prepares campaign coordinators, agency account executives, media planners, and corporate communicators across six units totalling 21 coefficients. Candidates need an overall weighted average of at least 10/20 and register without any published state examination fee via Cyclades. OpenExamPrep provides a 100-question English-language MCQ study adaptation covering semiotics, media planning KPIs, graphic production, advertising law, and corporate strategy.
Sample BTS Communication Practice Questions
Try these sample questions to review concepts for the BTS Communication exam. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.
1In Roland Barthes' semiotic theory of image analysis ('Rhétorique de l'image', 1964), what is the function of the linguistic message known as 'anchorage' (ancrage)?
2In structural semiotics, how is the distinction between 'denotation' and 'connotation' defined when analyzing an advertising visual?
3Under Charles Sanders Peirce's triadic model of signs, how is an 'index' (indice) distinguished from an 'icon' (icône) and a 'symbol' (symbole)?
4A print advertisement for an espresso brand displays an alarm clock whose dial has been replaced by a steaming cup of dark coffee viewed from above. Which visual rhetorical figure is primarily employed?
5An advertising campaign for a luxury car features the headline: 'It isn't totally unpleasant to drive.' Which rhetorical figure of speech does this phrasing exemplify?
6A billboard campaign displays a burnt forest alongside the headline: 'Thank you for your warm welcome to nature.' Which rhetorical trope is utilized in the headline?
7What core thesis did media theorist Marshall McLuhan advance with his famous maxim 'The medium is the message' (1964)?
8In Roman Jakobson's model of communication (1960), which language function is focused specifically on the 'channel' (contact) to establish, prolong, or verify communication?
9What is the foundational principle of the 'Two-Step Flow of Communication' theory formulated by Paul Lazarsfeld and Elihu Katz?
10Under the French Loi Évin (Law of 10 January 1991) regulating alcohol advertising, which media channel is strictly prohibited from broadcasting advertisements for alcoholic beverages?
About the BTS Communication Exam
The BTS Communication is France's two-year national higher education diploma (Bac+2, RNCP level 5, 120 ECTS) preparing professionals for advertising agencies, communication consultancies, media sales houses, and corporate or public communication departments. Regulated under the Arrêté du 19 décembre 2022 and updated by the Arrêté du 8 juillet 2024 (RNCP37198), the curriculum develops expertise across five core areas: semiotics and rhetoric of communication, commercial and advertiser relationships, strategic design and media operations, technical execution across print and digital media, and general economic, legal, and managerial culture (CEJM). This OpenExamPrep bank provides an English-language multiple-choice study adaptation of that national syllabus; it is not an official translation and does not simulate the official written papers or oral portfolio defense sessions.
Exam sponsor: Ministère de l'Enseignement supérieur et de la Recherche (certifier); examination organised by the académies. The requirements and fees below concern the certification or admission exam, separate from our free practice resources.
Assessment
Six compulsory units E1 to E6 totalling 21 coefficients and 120 ECTS, defined by the arrêté du 19 décembre 2022 (first session 2025, RNCP37198): E1 Cultures de la communication (U1, coef 3, written 4 h), E2 Langue vivante étrangère 1 (U2, coef 3 — U21 written 2 h coef 1.5 and U22 oral 20 min coef 1.5), E3 Culture économique, juridique et managériale (U3, coef 3, written 4 h), E4 Contribution à l'élaboration et au pilotage de la stratégie de communication (U4, coef 5, written 4 h), E5 Conception et mise en œuvre de solutions de communication (U5, coef 4, CCF or a 40 min oral), and E6 Accompagnement du développement de solutions média et digitales innovantes (U6, coef 3, CCF or a 3 h written paper). An optional second modern language counts only for marks above 10/20.
Time Limit
About 12 hours of written papers plus scheduled oral defences and practical assessments
Passing Score
10/20 overall weighted average across all units
Exam / Certification Fees
No examination registration fee is published by the académies; registration is made through the national Cyclades portal. Tuition and training costs are separate.
Exam sponsor websiteFees, eligibility, and exam policies can change. Confirm them with the exam sponsor before applying or paying.
Our practice resources: topics covered
We aim to reflect publicly available exam outlines and topic information in our study resources. Coverage, format, and difficulty may differ from the actual exam, and we cannot guarantee that every detail is accurate or current. Confirm exam requirements, fees, and policies with the official exam sponsor.
Communication Cultures, Semiotics & Legal Regulations
Unit E1: semiotic analysis of images and text (denotation, connotation, anchorage, relay), rhetorical tropes, advertising history, ethics, Loi Évin on alcohol and tobacco, Loi Sapin media transparency rules, RGPD/GDPR consent, and ARPP advertising self-regulation guidelines.
Commercial Relations & Advertiser Management
Unit E5: interpreting and responding to advertiser briefs (cahier des charges), competitive pitch procedures (appels d'offres / compétitions), remuneration structures (retainers, commissions, performance-based success fees), fee negotiations, and client loyalty management.
Communication Strategy, Media Planning & Digital Campaigns
Unit E4: diagnostic tools (SWOT, positioning, targets: coeur de cible vs. cible secondaire), communication objectives (notoriété, image, action), media selection criteria, media planning metrics (GRP, CPM, reach, frequency, affinity), digital acquisition (SEO, SEA, social ads), and PR.
Communication Production, Graphic Chain & Technical Tracking
Unit E6: the print production chain (PAO, offset, rotogravure, digital printing, paper weight and finishes, imposition, CMYK vs. Pantone), digital file standards (vector vs. raster, DPI), audiovisual production pipeline, copyright (droit d'auteur, patrimonial and moral rights), and image privacy (droit à l'image).
Economic, Legal & Managerial Culture (CEJM)
Unit E3: contractual validity, contractual and extracontractual civil liability, competitive market structures, business strategy (differentiation, cost leadership, focus), labor law (contract types, termination), CSR/RSE, and digital organizational adaptation.
Preparing for the BTS Communication Exam
What You Need to Know
- Passing score: 10/20 overall weighted average across all units
- Assessment: Six compulsory units E1 to E6 totalling 21 coefficients and 120 ECTS, defined by the arrêté du 19 décembre 2022 (first session 2025, RNCP37198): E1 Cultures de la communication (U1, coef 3, written 4 h), E2 Langue vivante étrangère 1 (U2, coef 3 — U21 written 2 h coef 1.5 and U22 oral 20 min coef 1.5), E3 Culture économique, juridique et managériale (U3, coef 3, written 4 h), E4 Contribution à l'élaboration et au pilotage de la stratégie de communication (U4, coef 5, written 4 h), E5 Conception et mise en œuvre de solutions de communication (U5, coef 4, CCF or a 40 min oral), and E6 Accompagnement du développement de solutions média et digitales innovantes (U6, coef 3, CCF or a 3 h written paper). An optional second modern language counts only for marks above 10/20.
- Time limit: About 12 hours of written papers plus scheduled oral defences and practical assessments
- Exam / certification fees: No examination registration fee is published by the académies; registration is made through the national Cyclades portal. Tuition and training costs are separate. Official sources
Using Our Practice Resources
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BTS Communication: Suggested Study Strategy
Frequently Asked Questions
What is the BTS Communication qualification in France?
The Brevet de Technicien Supérieur (BTS) Communication is a French national higher education diploma at level 5 of the RNCP and European Qualifications Framework (Bac+2, 120 ECTS). Certified by the Ministry of Higher Education and examined by regional académies, it trains students to design, implement, and evaluate communication operations across commercial, institutional, and digital spheres.
How is the BTS Communication examination structured?
Under the arrêté du 19 décembre 2022 (RNCP37198, first session 2025), the examination consists of six compulsory units totalling 21 coefficients: E1 Cultures de la communication (written, 4 h, coef 3), E2 Langue vivante étrangère 1 (coef 3: a 2 h written sub-unit coef 1.5 and a 20 min oral sub-unit coef 1.5), E3 Culture économique, juridique et managériale (written, 4 h, coef 3), E4 Contribution à l'élaboration et au pilotage de la stratégie de communication (written, 4 h, coef 5), E5 Conception et mise en œuvre de solutions de communication (CCF or a 40 min oral, coef 4), and E6 Accompagnement du développement de solutions média et digitales innovantes (CCF or a 3 h written paper, coef 3). An optional second modern language allows points above 10/20 to be added to the overall average.
What is the passing score for BTS Communication?
Candidates must achieve an overall weighted average of at least 10/20 across all compulsory units. There is no eliminating mark on individual papers. Candidates who score between 8/20 and 9.9/20 and meet regulatory conditions may be admitted to oral makeup examinations (épreuves de contrôle) in July. Validated units (10/20 or higher) may be retained for five consecutive years.
How much does it cost to register for the BTS Communication examination?
No examination registration fee is published by the académies; candidates register personally via the French national Cyclades portal, usually between October and November of the examination school year. Tuition, prep courses, and training centre fees depend entirely on the candidate's chosen training track (public lycée, CFA apprenticeship, or private institution).
In what language is the official BTS Communication examination administered?
The official national examination is delivered exclusively in French (with unit E2 testing a foreign language such as English). OpenExamPrep provides an English-language multiple-choice adaptation designed to help English speakers and bilingual communication students master the technical concepts, calculations, and legal frameworks of the French curriculum.
What practical training or internship is required for the BTS Communication?
For students in the initial school track, the curriculum requires a minimum of 14 weeks of internships (stages en milieu professionnel) divided over the two-year program, typically completed within agencies, media companies, or corporate communication departments. Apprentices fulfill this requirement through their apprenticeship employment contract.
What key laws and regulations are tested on the BTS Communication?
Candidates are tested on major French communication regulations: the Loi Évin of 10 January 1991 (strict limits on alcohol and tobacco advertising), the Loi Sapin of 29 January 1993 (transparency in media buying and prohibition of agency margin arbitrage without principal mandate), the RGPD/GDPR (data protection and marketing consent), copyright (Code de la propriété intellectuelle), image rights (Article 9 of the Code civil), and ARPP ethical recommendations.
What calculations and quantitative KPIs are expected on the exam?
Candidates must master key media planning formulas: GRP (Gross Rating Point = Reach % × Average Frequency), CPM (Cost Per Thousand = [Budget / Total Impressions] × 1,000), CPC (Cost Per Click), CTR (Click-Through Rate = [Clicks / Impressions] × 100), Cost Per Rating Point (CPRP), affinity indices, and print production cost calculations (paper consumption, pagination, and printing unit costs).