Key Takeaways

  • A business plan includes mission statement, target market, services offered, pricing strategy, marketing plan, and financial projections
  • Professional liability (malpractice) insurance protects against claims of negligence or harm resulting from treatment
  • General liability insurance covers premises accidents like a client slipping and falling in the office
  • Client intake forms, SOAP notes, and treatment plans must be maintained for every client
  • Cancellation policies should be clearly communicated in writing at the initial visit
  • Massage therapists can practice as sole proprietors, LLCs, or employees — each has different tax and liability implications
  • Marketing must be truthful and not make unsubstantiated claims about curing diseases or conditions
  • Financial records including income, expenses, and receipts must be maintained for tax purposes
Last updated: February 2026

Business Practices & Documentation

The professional practice domain covers the business and administrative aspects of massage therapy. This is the largest content area on the MBLEx (18%), reflecting the importance of business skills alongside clinical skills.


Business Planning

Components of a Business Plan

ComponentDescription
Mission statementYour practice's purpose and values
Services offeredTypes of massage, session lengths, pricing
Target marketWho your ideal clients are (athletes, office workers, seniors, etc.)
Marketing strategyHow you will attract and retain clients
Financial planStartup costs, operating expenses, revenue projections
Location analysisWhere you will practice (home, office, mobile, spa, clinic)
Competitive analysisOther massage therapists in your area and how you differentiate

Business Structures

StructureLiabilityTaxesBest For
Sole proprietorshipPersonal liability (no protection)Personal income tax (Schedule C)Simple, solo practice
LLC (Limited Liability Company)Personal assets protectedFlexible (pass-through or corporate)Most recommended for massage therapists
S-CorporationPersonal assets protectedSalary + distributionsHigher-income practices
EmployeeEmployer assumes liabilityW-2 employee taxesWorking for a spa, clinic, or franchise

Insurance

Types of Insurance for Massage Therapists

Insurance TypeWhat It Covers
Professional liability (malpractice)Claims of negligence, harm from treatment, failure to perform standard of care
General liabilityPremises accidents (client slips, property damage), non-treatment injuries
Product liabilityHarm caused by products sold or used (oils, lotions, supplements)
Business propertyDamage to or theft of equipment, furniture, supplies
Business interruptionLost income due to events that prevent you from working
Workers' compensationRequired if you have employees — covers employee injuries

Key distinction: Professional liability covers treatment-related claims (e.g., "the massage caused nerve damage"). General liability covers non-treatment claims (e.g., "I slipped on the wet floor").


Documentation Standards

Required Documentation

  1. Client intake form — medical history, contact info, consent
  2. Informed consent form — signed before first treatment
  3. SOAP notes — completed for every session
  4. Treatment plan — goals, frequency, modalities, timeline
  5. Progress notes — tracking changes over multiple sessions
  6. Incident reports — document any unusual events or accidents
  7. Cancellation/no-show records — track scheduling patterns

Documentation Best Practices

  • Write notes immediately after each session while details are fresh
  • Use objective, professional language — avoid subjective opinions
  • Never alter records after the fact — if corrections are needed, draw a single line through the error, write the correction, date it, and initial
  • Date and sign every entry
  • Use anatomical terminology rather than casual language
  • Document client communication including referrals and self-care instructions

Marketing & Advertising

Ethical Marketing Standards

Acceptable:

  • Describing your qualifications, training, and certifications accurately
  • Listing the modalities you practice
  • Sharing client testimonials (with written permission)
  • Describing the benefits of massage based on evidence
  • Using professional photographs and language

NOT Acceptable:

  • Claiming to cure diseases or medical conditions
  • Guaranteeing specific results
  • Using the title "doctor" or "physician" unless you hold that degree
  • Misrepresenting your credentials or training
  • Using sexual imagery or innuendo in marketing
  • Making claims not supported by evidence

Financial Management

Key Financial Records to Maintain

  • Income records: All payments received (cash, credit card, insurance)
  • Expense records: Rent, supplies, insurance, continuing education, equipment
  • Mileage log: If traveling to clients (mobile massage or outcalls)
  • Receipt file: All business-related receipts
  • Tax records: Quarterly estimated tax payments (if self-employed)

Common Tax Deductions for Massage Therapists

DeductionExamples
SuppliesMassage oils, lotions, linens, disposable items
EquipmentMassage table, bolsters, hot stones, TENS units
Continuing educationCE courses, workshops, conferences, textbooks
InsuranceProfessional liability, general liability, health insurance
Office spaceRent, utilities, or home office deduction
Professional membershipsAMTA, ABMP, state association dues
MarketingWebsite, business cards, advertising
LicensingState license fees, renewal fees, MBLEx fees

Client Communication & Retention

Effective Communication Skills

SkillDescriptionExample
Active listeningFully focusing on the client's words, body language, and emotionsMaintaining eye contact, nodding, paraphrasing back
Open-ended questionsQuestions that encourage detailed responses"Tell me about your pain" vs. "Does it hurt?"
Reflective responsesRestating what the client said to confirm understanding"So the pain gets worse when you sit for long periods?"
EmpathyUnderstanding and acknowledging the client's experience"That sounds really frustrating. Let's work on addressing that."
Clear explanationsUsing language the client can understandAvoiding excessive medical jargon
Setting expectationsDiscussing what will happen during the session"I'll start with your back, then work on your shoulders."

Client Retention Strategies

  • Consistent quality — provide excellent, reliable care at every session
  • Follow-up — check in after sessions (especially first visits)
  • Scheduling — book the next appointment before the client leaves
  • Education — provide self-care recommendations (stretches, exercises)
  • Professional environment — maintain a clean, welcoming space
  • Punctuality — start and end sessions on time
  • Personalization — remember client preferences and treatment history

Workplace Settings

Types of Massage Practice Settings

SettingProsCons
Solo private practiceFull control, higher per-session incomeAll business responsibilities, marketing, isolation
Shared office/studioShared costs, collegial environmentLess control, may share clients
Spa/resortSteady client flow, amenities, support staffLower per-session pay, less control over scheduling
Chiropractic/medical officeBuilt-in referrals, interdisciplinary collaborationMust adapt to medical protocols, may be limited in scope
Corporate/on-siteGrowing demand, consistent scheduleChair massage focus, limited treatment options
Mobile/outcallFlexibility, no overheadTravel time, safety considerations, equipment transport
Hospital/hospiceMeaningful work, interdisciplinary teamRequires specialized training, emotional demands
MBLEx Content Area Weights — 2026
Test Your Knowledge

Which type of insurance protects a massage therapist against claims of negligence or harm resulting from treatment?

A
B
C
D
Test Your Knowledge

Which business structure provides personal liability protection and is most commonly recommended for massage therapists?

A
B
C
D
Test Your Knowledge

A massage therapist makes corrections to a SOAP note from a previous session. The correct procedure is to:

A
B
C
D
Test Your Knowledge

Which of the following marketing claims is UNETHICAL for a massage therapist?

A
B
C
D
Test Your KnowledgeMulti-Select

Which of the following are typically tax-deductible expenses for a self-employed massage therapist? (Select all that apply)

Select all that apply

Massage oils, lotions, and linens
Personal grocery bills
Continuing education courses and workshops
Personal vacation expenses
Professional liability insurance premiums
State licensing and renewal fees
Test Your KnowledgeFill in the Blank

SOAP notes should be written ___ after each session while details are fresh.

Type your answer below

Test Your Knowledge

A massage therapist wants to start a private practice. Which business structure provides the MOST personal liability protection?

A
B
C
D
Test Your Knowledge

An effective client retention strategy includes:

A
B
C
D
Test Your KnowledgeMulti-Select

Which of the following are key components of a massage therapy business plan? (Select all that apply)

Select all that apply

Mission statement
Target market identification
Personal diary entries
Financial projections
Marketing strategy
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