A marketer wants to send a scheduled onboarding series to a defined set of profiles that already exist in Adobe Experience Platform. Which journey entry activity should they start the journey with?
Campaign And Journey Optimization
Question · Easy
Which orchestration activity should a practitioner use to introduce a time delay between two steps in a journey?
Chapter 1: Exam Structure & Journey Fundamentals
1.1 AD0-E607 Exam Logistics, Scope, and Adobe Journey Optimizer Architecture
Study guide
A practitioner needs to branch a journey so that VIP customers receive a different message than non-VIP customers, based on a profile attribute. Which activity accomplishes this?
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A journey must be triggered the moment an individual completes a purchase, carrying the order details into the journey. Which entry type is most appropriate?
Question · Medium
A product restock should broadcast a notification to all profiles who previously viewed that product. Which event type should trigger this journey?
What is a structural requirement of the schema used to configure a business event in Adobe Journey Optimizer?
Question · Hard
1.2 Journey Lifecycle States and Canvas Management
Which statement correctly describes how events must reach Adobe Journey Optimizer to trigger a journey directly?
A complex end-to-end program has many touchpoints. A practitioner wants to break it into smaller, independently testable flows that route profiles between them at runtime. Which activity enables runtime routing from one live journey to another?
Which of the following is a documented limitation of the Jump activity?
Before activating a journey, a practitioner wants to step a single profile through it and verify that conditions and actions behave correctly without contacting real customers. Which approach should they use?
1.3 Unitary Journeys vs Business Journeys
Which statement about journey test mode is correct?
A practitioner notices that a draft journey is not showing any performance metrics. What is the most likely reason?
On a recurring journey, a profile is counted as discarded on a recurrence. Which scenario explains this discard?
In the AJO reporting UI, for approximately how long is journey performance data accessible?
Chapter 2: Journey Triggers & Event Modeling
2.1 Audience-Based Entry with Read Audience & Audience Qualification
A practitioner edits a live journey and creates a new version. What happens to profiles that were already flowing through the previous version?
Which journey approach is best suited for behavior-driven, multi-step experiences where each profile travels at its own pace with conditional logic, such as cart abandonment?
A team needs to send order confirmation emails triggered in real time by an external system's API call. Which AJO capability fits this requirement?
Which AJO campaign type is activated manually or on a schedule and is best for one-off or recurring batch sends such as newsletters and promotions?
2.2 Unitary Event Triggers & Schema Requirements
A practitioner needs to enforce a strict limit of no more than one marketing message per customer per day across all journeys and campaigns. What is the most appropriate mechanism?
Which channel actions can be added directly from the journey designer palette to send messages to profiles flowing through a journey?
A journey should react when a recipient clicks a link in a previously sent email and follow a different path if no click occurs within a set time. Which event type enables this?
A practitioner wants to dynamically change a profile attribute in AEP partway through a journey based on data from an event. Which activity should they use?
2.3 Business Events & Audience Broadcast Execution
A practitioner is deciding between an Orchestrated campaign and a journey for a new program. Which characteristic is distinctive of campaigns compared with journeys?
When choosing an entry event type, a practitioner needs to re-engage lapsed customers the moment they cross a spend threshold that requires complex segmentation logic. Which event type is most appropriate?
For a recurring Read Audience journey, when the journey wakes on its schedule, what determines whether it executes for that occurrence?
A journey reads an audience daily and sends an email. A practitioner wants part of the population excluded from the send and the remaining branches merged back together afterward. Which activity supports both exclusion and merging branches (union)?
Chapter 3: Journey Orchestration, Timing & Logic
3.1 Condition Activities and Branching Logic
A practitioner wants to validate a journey's audience targeting using real production data without contacting customers or updating their profiles. Which mode is designed for this?
A one-shot Read Audience journey ran last week. When will the individual profiles that entered it move to the Finished status?
A recurring Read Audience journey with no end date is published. What is its status while it continues to run on schedule?
When previewing a message that uses event context data, which limitation applies?
3.2 Wait Activities and Timing Modulation
A practitioner wants the same set of reusable journey steps to be inserted into several different journeys at design time. Which feature should they use?
During test mode, a journey contains a Wait activity. By default, how long will each wait and event timeout last so results return quickly?
Which statement best distinguishes a unitary event from a business event for journey entry?
A practitioner wants to integrate a third-party SMS provider into a journey to send messages the native channel does not cover. Which activity enables calling that external system?
3.3 Action Nodes and the Jump Activity
Which journey type is intended for orchestrating a real-time, behavior-driven experience for a single profile triggered by an event, rather than reading a batch audience?
A practitioner needs to limit how fast a journey sends messages to protect sending reputation and avoid overwhelming downstream systems. Which journey capability addresses this?
On a Read Audience activity, a discard is recorded for an exported individual. Which cause is documented for this?
A practitioner wants a journey to wait for a specific customer action and take an alternate path if that action does not happen within a defined window. Which combination is used?
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