Key Takeaways

  • New Hampshire has adopted the Unfair Insurance Trade Practices Act under RSA 417
  • Rebating is prohibited under New Hampshire law with limited exceptions
  • Twisting and churning are prohibited replacement practices
  • The Insurance Commissioner has enforcement authority
  • Insurers must handle claims fairly and promptly
Last updated: January 2026

Unfair Trade Practices

New Hampshire has adopted comprehensive unfair trade practices regulations under RSA 417 (Unfair Insurance Trade Practices).

Unfair Insurance Trade Practices Act

New Hampshire prohibits various unfair or deceptive practices in the insurance industry.

Misrepresentation

Producers and insurers are prohibited from:

  • Making false statements about policy terms or benefits
  • Misrepresenting the financial condition of an insurer
  • Using misleading policy illustrations
  • Making false statements about competitors
  • Misrepresenting the nature of the insurance transaction

Examples of Misrepresentation

Prohibited StatementWhy It's Misrepresentation
"This policy covers everything"No policy covers all losses
"Your rates will never increase"Rates can and do change
"This company is the largest"If not true, it's false
"You must buy today"False urgency

False Advertising

New Hampshire prohibits deceptive insurance advertising:

  • Ads must be truthful and not misleading
  • Must clearly identify as insurance advertisement
  • Cannot use testimonials that are not genuine
  • Cannot imply government endorsement
  • Must include insurer's name

Rebating

Rebating is offering inducements not specified in the policy to purchase insurance:

What Is Prohibited

  • Returning part of premium to insured
  • Offering gifts or prizes of significant value
  • Paying for referrals to individuals
  • Sharing commission with non-licensed persons

Limited Exceptions

New Hampshire allows:

  • Dividends specified in policy
  • Legitimate marketing items of nominal value
  • Group premium discounts
  • Premium financing arrangements

Exam Tip: Rebating is generally prohibited in New Hampshire. Remember the limited exceptions for dividends and nominal value items.

Twisting and Churning

Twisting

Twisting is misrepresenting the terms of an existing policy to induce replacement:

  • Falsely claiming existing policy is worthless
  • Misrepresenting surrender values
  • Hiding costs of replacement
  • Exaggerating benefits of new policy

Churning

Churning is excessive replacement to generate commissions:

  • Multiple replacements for same client
  • Pattern of replacements in producer's book
  • Ignoring client's best interests
  • Creating new surrender charge periods

Penalties for Twisting and Churning

ViolationPotential Penalty
First offenseWarning, fine, or suspension
Repeat offenseLicense revocation
Consumer harmRestitution required

Claims Handling Requirements

New Hampshire has guidelines for fair claims handling:

Required Practices

Insurers must:

  • Acknowledge claims with reasonable promptness
  • Act reasonably promptly on communications
  • Adopt reasonable standards for prompt investigation
  • Attempt in good faith to settle claims where liability is clear

Prohibited Practices

Insurers cannot:

  • Misrepresent policy provisions to claimants
  • Fail to acknowledge claims promptly
  • Fail to communicate claim decisions
  • Deny claims without reasonable investigation
  • Offer substantially less than reasonable value
  • Delay payment to force settlement

Unfair Discrimination

New Hampshire prohibits unfair discrimination in insurance:

Prohibited Practices

PracticeProhibition
RaceCannot discriminate based on race
ReligionCannot discriminate based on religion
National OriginCannot discriminate based on national origin
DisabilityCannot discriminate based on disability (with limitations)

What IS Permitted

Risk-based underwriting using:

  • Age
  • Health history
  • Claims history
  • Occupation
  • Lifestyle factors (smoking, hazardous activities)
Test Your Knowledge

Under which RSA does New Hampshire regulate unfair trade practices?

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D
Test Your Knowledge

Which of the following is generally PERMITTED in New Hampshire insurance sales?

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B
C
D
Test Your Knowledge

What is twisting in New Hampshire insurance law?

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B
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D
Test Your Knowledge

What can an insurer NOT do under New Hampshire claims handling rules?

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B
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D