Key Takeaways

  • The sales budget is the starting point for the master budget because all other budgets derive from expected sales volume.
  • Sales forecasting methods include qualitative approaches (sales force composite, market research) and quantitative methods (trend analysis, regression).
  • The production budget ensures sufficient inventory to meet sales while maintaining target ending inventory levels.
  • Direct materials, direct labor, and manufacturing overhead budgets flow from the production budget and are essential for cost planning.
  • The production budget formula: Required Production = Budgeted Sales + Desired Ending Inventory - Beginning Inventory.
Last updated: January 2026

Sales and Production Budgets

Quick Answer: The sales budget is the cornerstone of the master budget—all other budgets flow from it. Production budgets determine how many units to manufacture based on sales forecasts and inventory targets. Direct materials, direct labor, and manufacturing overhead budgets then quantify the resources needed to achieve production goals.

The Sales Budget

The sales budget is the starting point for the entire master budget process. Its accuracy directly impacts all downstream budgets.

Sales Budget Formula

Budgeted Sales Revenue = Expected Sales Units × Selling Price per Unit

Sales Budget Components

ComponentDescription
Unit Sales ForecastExpected quantity to be sold by product, region, period
Selling PriceExpected price per unit (net of discounts)
Sales RevenueTotal expected revenue by product line
Sales MixProportion of sales by product category

Sample Sales Budget Format

QuarterQ1Q2Q3Q4Total
Expected Unit Sales10,00012,00015,00013,00050,000
× Selling Price$50$50$50$50$50
= Budgeted Revenue$500,000$600,000$750,000$650,000$2,500,000

Sales Forecasting Methods

Qualitative Methods

Qualitative methods rely on judgment and expertise rather than statistical analysis:

MethodDescriptionBest Use
Sales Force CompositeSales staff provide individual forecastsClose customer relationships
Executive OpinionSenior management consensusStrategic decisions, new markets
Delphi MethodAnonymous expert panel iterates to consensusNew products, uncertain markets
Market ResearchSurveys, focus groups, test marketsConsumer products, new launches
Customer SurveysDirect customer input on purchasing plansB2B relationships

Quantitative Methods

Quantitative methods use historical data and statistical techniques:

MethodDescriptionData Required
Trend AnalysisExtrapolate historical patternsTime series data
Moving AveragesAverage of recent periods3-12 periods typically
Exponential SmoothingWeighted average emphasizing recent dataHistorical sales
Regression AnalysisStatistical relationship with variablesSales and driver data
Time Series DecompositionSeparate trend, seasonal, cyclical patternsMulti-year data

Factors Affecting Sales Forecasts

Internal FactorsExternal Factors
Pricing decisionsEconomic conditions
Marketing spendCompetitor actions
Production capacityRegulatory changes
Product qualityConsumer trends
Sales force effectivenessSeasonal patterns

The Production Budget

The production budget determines how many units to manufacture to meet sales requirements and maintain inventory levels.

Production Budget Formula

Required Production = Budgeted Sales + Desired Ending Inventory - Beginning Inventory

Or in equation form:

Production Units = Sales + Ending FG Inventory - Beginning FG Inventory

Sample Production Budget

QuarterQ1Q2Q3Q4
Budgeted Sales (units)10,00012,00015,00013,000
+ Desired Ending Inventory2,4003,0002,6002,000
= Total Units Needed12,40015,00017,60015,000
− Beginning Inventory(2,000)(2,400)(3,000)(2,600)
= Required Production10,40012,60014,60012,400

Note: Desired ending inventory is often calculated as a percentage of next period's sales (e.g., 20% of next quarter's sales).

Inventory Policy Considerations

PolicyDescriptionImpact
Safety StockBuffer against demand uncertaintyHigher inventory costs
Just-in-TimeMinimal inventory, rely on suppliersLower carrying costs, higher stockout risk
Seasonal BuildProduce ahead of peak seasonSmooths production, increases storage
Level ProductionConstant output regardless of salesStable workforce, inventory fluctuation

Direct Materials Budget

The direct materials budget plans for raw material purchases needed for production.

Direct Materials Budget Formulas

Materials Needed for Production:

Materials Needed = Production Units × Materials per Unit

Materials to Purchase:

Purchases = Materials Needed + Desired Ending Materials − Beginning Materials

Purchase Cost:

Purchase Cost = Materials to Purchase × Cost per Unit of Material

Sample Direct Materials Budget

QuarterQ1Q2Q3Q4
Required Production (units)10,40012,60014,60012,400
× Materials per Unit (lbs)3333
= Materials Needed (lbs)31,20037,80043,80037,200
+ Desired Ending Inventory7,5608,7607,4406,000
= Total Materials Required38,76046,56051,24043,200
− Beginning Inventory(6,240)(7,560)(8,760)(7,440)
= Materials to Purchase32,52039,00042,48035,760
× Cost per Pound$2$2$2$2
= Total Purchase Cost$65,040$78,000$84,960$71,520

Direct Labor Budget

The direct labor budget calculates labor hours and costs required for planned production.

Direct Labor Budget Formula

Direct Labor Cost = Production Units × Labor Hours per Unit × Wage Rate per Hour

Sample Direct Labor Budget

QuarterQ1Q2Q3Q4
Required Production (units)10,40012,60014,60012,400
× Labor Hours per Unit2222
= Total Labor Hours20,80025,20029,20024,800
× Hourly Wage Rate$18$18$18$18
= Total Direct Labor Cost$374,400$453,600$525,600$446,400

Workforce Planning Considerations

FactorConsideration
OvertimePremium rates for hours exceeding 40/week
Hiring/LayoffsCosts of workforce changes
Cross-TrainingFlexibility vs. training costs
Efficiency GainsLearning curve effects
Labor AvailabilityMarket conditions, skill requirements

Manufacturing Overhead Budget

The manufacturing overhead budget plans for indirect production costs.

Components of Manufacturing Overhead

Variable OverheadFixed Overhead
Indirect materialsDepreciation
Indirect laborSupervisory salaries
Utilities (variable portion)Property taxes
Machine maintenanceInsurance
SuppliesRent

Manufacturing Overhead Budget Formula

Total MOH = Fixed Overhead + (Variable Overhead Rate × Activity Base)

Sample Manufacturing Overhead Budget

QuarterQ1Q2Q3Q4
Direct Labor Hours20,80025,20029,20024,800
× Variable OH Rate$5$5$5$5
= Variable Overhead$104,000$126,000$146,000$124,000
+ Fixed Overhead$80,000$80,000$80,000$80,000
= Total Overhead$184,000$206,000$226,000$204,000
− Depreciation($20,000)($20,000)($20,000)($20,000)
= Cash Disbursements$164,000$186,000$206,000$184,000

Note: Depreciation is subtracted because it's a non-cash expense and doesn't require cash outflow.

Predetermined Overhead Rate

Predetermined OH Rate = Estimated Total Manufacturing Overhead ÷ Estimated Activity Base
Common Activity BasesUsed When
Direct labor hoursLabor-intensive operations
Machine hoursAutomated production
Direct labor costWage rates vary by skill
Units producedHomogeneous products
Test Your Knowledge

If budgeted sales are 20,000 units, desired ending finished goods inventory is 3,000 units, and beginning finished goods inventory is 2,500 units, required production is:

A
B
C
D
Test Your Knowledge

Which sales forecasting method involves anonymous experts providing estimates that are iteratively refined until consensus is reached?

A
B
C
D
Test Your Knowledge

Why is depreciation subtracted when calculating cash disbursements in the manufacturing overhead budget?

A
B
C
D
Test Your Knowledge

A company needs 50,000 pounds of material for production. Beginning inventory is 8,000 pounds and desired ending inventory is 10,000 pounds. How many pounds should be purchased?

A
B
C
D