Key Takeaways

  • The Ohio Revised Code prohibits misrepresentation, false advertising, and unfair claims practices
  • Rebating is prohibited in Ohio with limited exceptions for legitimate discounts
  • Twisting and churning are prohibited practices subject to license discipline
  • Ohio requires claims to be acknowledged within 15 days and handled promptly
  • Unfair discrimination in underwriting is prohibited except for actuarially justified factors
Last updated: January 2026

Unfair Trade Practices

The Ohio Revised Code prohibits various unfair or deceptive practices in the P&C insurance industry.

Misrepresentation

Producers and insurers are prohibited from:

False Statements

  • Making false statements about policy terms or benefits
  • Misrepresenting the financial condition of an insurer
  • Using misleading policy illustrations
  • Making false statements about competitors
  • Misrepresenting the nature of insurance transactions

Examples of Misrepresentation

Prohibited StatementWhy It's Misrepresentation
"This policy covers everything"No policy covers all losses
"Your rates will never increase"Rates can and do change
"This is the only policy you need"May not be true
"You must buy today or lose rate"False urgency
"Ohio FAIR Plan is same as regular"Coverage differs

False Advertising

Ohio prohibits deceptive insurance advertising:

  • Ads must be truthful and not misleading
  • Must clearly identify as insurance advertisement
  • Cannot use testimonials that are not genuine
  • Cannot imply government endorsement
  • Must include insurer's name
  • Cannot guarantee claims payment beyond policy terms

Rebating

Rebating is offering inducements not specified in the policy:

Prohibited Practices

  • Returning part of premium to insured
  • Offering gifts of substantial value
  • Paying for referrals to non-licensed persons
  • Sharing commission with non-licensed persons
  • Any valuable consideration not in the contract

Permitted Practices

  • Premium financing arrangements
  • Legitimate filed discounts
  • Dividends specified in policy
  • De minimis promotional items (pens, calendars)

Exam Tip: Ohio prohibits rebating but allows de minimis promotional items of nominal value.

Twisting and Churning

Twisting

Making misrepresentations to induce replacement:

  • Falsely claiming existing policy is inadequate
  • Misrepresenting policy values
  • Hiding costs of replacement
  • Exaggerating benefits of new policy

Churning

Excessive replacement of policies to generate commissions:

  • Multiple replacements for same client
  • Pattern of replacements in book of business
  • Ignoring client's best interests

Penalties

ViolationPotential Penalty
First offenseWarning to suspension
Per violationFines
Pattern of violationsLicense revocation
Consumer harmRestitution required

Unfair Claims Practices

Ohio has specific claims handling requirements:

Claims Timeline Requirements

ActionTimeframe
Acknowledge claim15 days
Begin investigationPromptly upon receipt
Request additional info15 days if needed
Accept or deny claimReasonable time
Pay claimsPromptly after settlement

Prohibited Claims Practices

  • Misrepresenting policy provisions to claimants
  • Failing to acknowledge claims promptly
  • Failing to communicate claim decisions
  • Denying claims without reasonable investigation
  • Offering substantially less than reasonable value
  • Delaying payment to force settlement
  • Not attempting good faith settlement when liability clear
  • Using litigation or appeal to coerce unfair settlement

Unfair Discrimination

Ohio prohibits unfair discrimination in P&C insurance:

Prohibited Factors

Cannot discriminate based on:

  • Race or color
  • Religion
  • National origin
  • Disability (unless actuarially justified)
  • Gender (with actuarial exceptions)

Permitted Underwriting Factors

  • Driving record
  • Claims history
  • Credit score (with disclosures)
  • Territory (geographic location)
  • Years of experience
Test Your Knowledge

Within how many days must an Ohio insurer acknowledge receipt of a P&C claim?

A
B
C
D
Test Your Knowledge

Which of the following is considered rebating in Ohio?

A
B
C
D