Key Takeaways

  • Arizona Insurance Code prohibits misrepresentation, false advertising, and unfair claims practices
  • Rebating is prohibited in Arizona—offering inducements not in the policy is illegal
  • Twisting and churning are prohibited practices subject to license revocation and fines
  • Arizona requires claims to be acknowledged promptly and handled in good faith
  • Unfair discrimination in underwriting is prohibited except for actuarially justified factors
Last updated: January 2026

Unfair Trade Practices

The Arizona Insurance Code (Title 20) prohibits various unfair or deceptive practices in the P&C insurance industry.

Misrepresentation

Producers and insurers are prohibited from:

False Statements

  • Making false statements about policy terms or benefits
  • Misrepresenting the financial condition of an insurer
  • Using misleading policy illustrations
  • Making false statements about competitors
  • Misrepresenting the nature of insurance transactions

Examples of Misrepresentation

Prohibited StatementWhy It's Misrepresentation
"This policy covers everything"No policy covers all losses
"Your rates will never increase"Rates can and do change
"This is the only policy you need"May not be true
"You must buy today or lose rate"False urgency
"FAIR Plan is same as regular"Coverage differs

False Advertising

Arizona prohibits deceptive insurance advertising:

  • Ads must be truthful and not misleading
  • Must clearly identify as insurance advertisement
  • Cannot use testimonials that are not genuine
  • Cannot imply government endorsement
  • Must include insurer's name
  • Cannot guarantee claims payment beyond policy terms

Rebating

Rebating is offering inducements not specified in the policy:

Prohibited in Arizona

  • Returning part of premium to insured
  • Offering gifts of substantial value
  • Paying for referrals to non-licensed persons
  • Sharing commission with non-licensed persons
  • Any valuable consideration not in the contract

Exam Tip: Arizona prohibits rebating. Producers cannot offer anything of value not specified in the policy to induce a sale.

What Is NOT Rebating

  • Premium financing arrangements
  • Legitimate filed discounts
  • Dividends specified in policy

Twisting and Churning

Twisting

Making misrepresentations to induce replacement:

  • Falsely claiming existing policy is inadequate
  • Misrepresenting policy values
  • Hiding costs of replacement
  • Exaggerating benefits of new policy

Churning

Excessive replacement of policies to generate commissions:

  • Multiple replacements for same client
  • Pattern of replacements in book of business
  • Ignoring client's best interests

Penalties

ViolationPotential Penalty
First offenseWarning to suspension
Per violationUp to $1,000 fine
Pattern of violationsLicense revocation
Consumer harmRestitution required

Unfair Claims Practices

Arizona has specific claims handling requirements under the Unfair Claims Settlement Practices Act:

Prohibited Claims Practices

  • Misrepresenting policy provisions to claimants
  • Failing to acknowledge claims with reasonable promptness
  • Failing to communicate claim decisions
  • Denying claims without reasonable investigation
  • Offering substantially less than reasonable value
  • Delaying payment to force settlement
  • Not attempting good faith settlement when liability clear
  • Compelling litigation by unreasonable delay
  • Failing to promptly provide explanation for denial

General Claim Timeline

ActionRequirement
Acknowledge claimPromptly (reasonable time)
InvestigationCommence promptly
Accept or denyWithin reasonable time
Pay claimsPromptly after settlement

Unfair Discrimination

Arizona prohibits unfair discrimination in P&C insurance:

Prohibited Factors

Cannot discriminate based on:

  • Race
  • Color
  • Religion
  • National origin
  • Sex (with actuarial exceptions)
  • Marital status
  • Physical or mental disability (with underwriting exceptions)

Permitted Underwriting Factors

  • Driving record
  • Claims history
  • Credit score (with proper disclosures)
  • Territory
  • Years of experience
  • Type and use of property or vehicle
Test Your Knowledge

Which of the following is considered rebating in Arizona?

A
B
C
D
Test Your Knowledge

What is "twisting" in Arizona insurance law?

A
B
C
D
Test Your Knowledge

Which of the following is a prohibited unfair claims practice in Arizona?

A
B
C
D