Key Takeaways

  • Texas requires written notice to applicants when replacing existing life insurance or annuities
  • The replacing insurer must notify the existing insurer within 5 business days
  • Producers must compare existing and proposed policies in writing
  • Twisting (misrepresenting to induce replacement) is prohibited with severe penalties
  • Churning (excessive replacements) is also prohibited and monitored
Last updated: January 2026

Texas Replacement Rules

Replacement occurs when a new life insurance policy or annuity is purchased with the intent to terminate or reduce an existing policy. Texas has specific regulations to protect consumers.

Definition of Replacement

A replacement occurs when a new policy is purchased and:

  • An existing policy is lapsed, forfeited, or surrendered
  • Policy values are reduced or borrowed against
  • Coverage is converted to reduced paid-up
  • Policy is amended to reduce benefits
  • Policy is reissued with reduced values

Duties When Replacement Occurs

Producer Responsibilities

  1. Determine if replacement - Ask about existing coverage
  2. Provide written notice - Replacement Notice to applicant
  3. Complete comparison - Existing vs. proposed policy
  4. Obtain signatures - Acknowledgment of replacement
  5. Submit to insurer - All replacement documentation

Replacing Insurer Responsibilities

DutyTimeline
Notify existing insurerWithin 5 business days
Maintain records5 years
Monitor for suitabilityOngoing
Train agentsRequired

Required Documentation

Replacement Notice

Must include:

  • Statement that replacement is occurring
  • Comparison of existing and new coverage
  • Summary of key differences
  • Potential disadvantages of replacement

Comparison Requirements

ItemMust Compare
Death BenefitExisting vs. new
Cash ValuesCurrent and projected
PremiumsCurrent and new
Surrender ChargesBoth policies
Riders and BenefitsAll applicable

Conservation Period

The existing insurer has opportunity to conserve the business:

  • Receives notification of pending replacement
  • Can contact policyholder
  • Can offer alternatives
  • Cannot make false statements about replacing insurer

Prohibited Practices

Twisting

Twisting is making misrepresentations to induce replacement:

Examples:

  • Falsely claiming existing policy is worthless
  • Misrepresenting surrender values
  • Hiding costs of replacement
  • Exaggerating benefits of new policy

Churning

Churning is excessive replacement to generate commissions:

  • Multiple replacements for same client
  • Pattern across producer's book of business
  • Ignoring client's best interests

Penalties

ViolationPenalty
TwistingLicense revocation, fines
ChurningLicense revocation, fines
Per violationUp to $25,000
Consumer harmRestitution required

Exam Tip: Remember that twisting involves MISREPRESENTATION while churning involves EXCESSIVE replacement. Both are serious violations in Texas.

Test Your Knowledge

Within how many business days must a replacing insurer notify the existing insurer in Texas?

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Test Your Knowledge

What is the difference between twisting and churning?

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