Key Takeaways

  • Georgia adopted the NAIC Suitability in Annuity Transactions Model Regulation requiring a best interest standard
  • Producers must gather complete financial information before recommending an annuity
  • Documentation of the suitability analysis must be maintained for records retention periods
  • Georgia requires enhanced disclosures for annuity transactions including fees and surrender charges
  • Insurers must establish supervision systems to ensure producer compliance
Last updated: January 2026

Georgia Annuity Suitability Requirements

Georgia has adopted comprehensive annuity suitability regulations based on the NAIC Suitability in Annuity Transactions Model Regulation.

Best Interest Standard

Georgia requires annuity recommendations to meet a best interest standard:

Core Obligations

ObligationRequirement
Best InterestRecommendation must be in consumer's best interest
Care DutyExercise reasonable diligence, care, and skill
Disclosure DutyDisclose material conflicts of interest
Documentation DutyDocument basis for recommendation

What "Best Interest" Means

The producer must:

  • Have reasonable basis for the recommendation
  • Believe recommendation is in consumer's best interest
  • Consider the consumer's financial situation and needs
  • Not prioritize compensation over consumer needs

Exam Tip: Georgia's best interest standard is higher than the older "suitability" standard. Recommendations must genuinely serve the consumer.

Required Consumer Information

Before recommending an annuity, gather:

Consumer Profile

CategoryInformation Required
AgeCurrent age and retirement status
Annual IncomeAll sources of income
Financial SituationAssets, savings, investments
Tax StatusTax bracket, qualified/non-qualified
Financial ExperienceInvestment knowledge
Financial ObjectivesGoals for the annuity
Intended UsePurpose of the funds
Time HorizonWhen funds will be needed
Liquidity NeedsNeed for access to funds
Risk ToleranceWillingness to accept risk
Existing CoverageCurrent insurance/annuities

Documentation Requirements

Georgia requires thorough documentation:

What Must Be Documented

  • Consumer profile information gathered
  • Products considered
  • Why the recommendation was made
  • How the product meets consumer's needs
  • Any concerns addressed

Records Retention

Record TypeRetention
Suitability analysisPer Georgia requirements
Consumer disclosuresMaintain for examination
Transaction recordsKeep available for review
Recommendation basisDocument and retain

Consumer Refusal to Provide Information

If a consumer refuses to provide information:

Required Steps

  1. Document which information was refused
  2. Inform consumer recommendation may not be suitable
  3. Obtain signed acknowledgment
  4. May proceed if consumer signs

Acknowledgment Must State

  • Consumer was advised of importance
  • Consumer chose not to provide
  • Recommendation may not be in best interest
  • Consumer takes responsibility

Insurer Supervision Requirements

Georgia insurers must establish supervision systems:

Supervision Duties

DutyRequirement
Written ProceduresPolicies for suitability
TrainingTrain producers
Review SystemReview transactions
Corrective ActionAddress violations
Record KeepingMaintain records

Transaction Review

Insurers must review for:

  • Completeness of documentation
  • Appropriateness of recommendation
  • Red flags (churning, unsuitable)
  • Producer compliance patterns

Georgia-Specific Annuity Rules

Georgia Free Look Period

Georgia provides a 10-day free look period for annuities:

ProductFree Look Period
Annuities10 days
Life Insurance10 days
LTC Insurance30 days
Medicare Supplement30 days

Variable Annuity Requirements

For variable annuities in Georgia:

  • Life insurance license required
  • FINRA Series 6 or 7 required
  • Prospectus must be delivered
  • Enhanced suitability analysis

Penalties for Violations

The Commissioner can impose penalties:

ViolationPotential Penalty
First offenseWarning, fine
Repeat offenseSuspension or revocation
Pattern of violationsLicense revocation
Consumer harmRequired restitution
Per violationUp to $10,000

Aggravating Factors

Commissioner considers:

  • Whether violation was intentional
  • Consumer harm caused
  • Producer's disciplinary history
  • Whether producer cooperated

Safe Harbor Provisions

Fiduciary Standards

Producers subject to fiduciary standards under SEC or DOL may satisfy Georgia requirements by meeting those standards if:

  • Fiduciary standard meets or exceeds Georgia's
  • Producer complies fully
  • Documentation is maintained

Exam Tip: Insurance-only producers must fully comply with Georgia's suitability requirements.

Test Your Knowledge

What is the free look period for annuities in Georgia?

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Under Georgia annuity suitability rules, what standard must producers meet?

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What is the maximum fine per violation in Georgia?

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Which is NOT required consumer information under Georgia suitability rules?

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What must a producer do if a consumer refuses to provide required information?

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