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According to the EBM Guide, what is Evidence-Based Management (EBM)?

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B
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to track
2026 Statistics

Key Facts: PAL EBM Exam

85%

Passing Score

Scrum.org

40 Qs

Exam Questions

60 minutes

$200

Exam Fee

Per attempt

Lifetime

Validity

No renewal needed

4 KVAs

Key Value Areas

CV, UV, T2M, A2I

PAL-EBM is a 60-minute, 40-question online exam from Scrum.org requiring 85% to pass ($200 per attempt). Covers the EBM Guide: four Key Value Areas (CV, UV, T2M, A2I), three goal levels (Strategic, Intermediate, Immediate Tactical), Starting State and Current State, hypothesis-driven experiments, and how leaders use empiricism to improve outcomes. Market value KVAs (CV, UV) reflect customer outcomes; organizational capability KVAs (T2M, A2I) reflect delivery ability. Lifetime certification, no renewal, includes free Credly badge.

Sample PAL EBM Practice Questions

Try these sample questions to test your PAL EBM exam readiness. Each question includes a detailed explanation. Start the interactive quiz above for the full 100+ question experience with AI tutoring.

1According to the EBM Guide, what is Evidence-Based Management (EBM)?
A.A set of mandatory KPIs that all agile organizations must track quarterly
B.An empirical approach that helps organizations measure value, manage uncertainty, and improve outcomes through experimentation
C.A scaled Scrum framework for coordinating multiple Scrum Teams
D.A project portfolio management methodology used to prioritize features
Explanation: EBM is an empirical approach that helps organizations deliver more value under conditions of uncertainty. It uses measurable goals, intentional experiments, and four Key Value Areas to guide improvement, focusing on customer outcomes rather than outputs.
2What are the four Key Value Areas (KVAs) defined in the EBM Guide?
A.Cost, Schedule, Scope, Quality
B.Customer, Employee, Investor, Partner
C.Current Value, Unrealized Value, Time-to-Market, Ability to Innovate
D.Revenue, Profit, Market Share, Customer Satisfaction
Explanation: The four KVAs are Current Value (CV), Unrealized Value (UV), Time-to-Market (T2M), and Ability to Innovate (A2I). CV and UV are market value KVAs reflecting customer outcomes, while T2M and A2I are organizational capability KVAs reflecting delivery ability.
3What does Current Value (CV) measure in EBM?
A.The potential future value the product could deliver if untapped opportunities are realized
B.The value the product delivers to customers and stakeholders today, considering only what exists right now
C.How quickly the organization can deliver new value
D.The organization's effectiveness at adapting to change
Explanation: Current Value is about the value the product delivers today — what exists right now, not future potential. CV considers customer satisfaction, employee engagement, and the value experienced by users and investors at the present moment.
4Which of the following is an example Key Value Measure (KVM) for Current Value (CV)?
A.Market share
B.Release frequency
C.Employee satisfaction (eNPS)
D.Technical debt
Explanation: Employee satisfaction (eNPS) is a CV measure because engaged employees produce value today. Other CV examples include revenue per employee, product cost ratio, customer satisfaction (CSAT, NPS), and customer usage index.
5What does Unrealized Value (UV) represent in EBM?
A.The value already delivered to customers in the most recent release
B.The potential future value that could be realized if the organization better met customer needs or accessed new markets
C.The financial reserves the organization holds for future investment
D.The cost savings achieved through process improvement
Explanation: UV represents the gap between Current Value and the potential value the organization could realize. It points to opportunities — unmet customer needs, untapped markets, and lost customers — that drive long-term strategic direction.
6Which is an example Key Value Measure for Unrealized Value (UV)?
A.Mean time to repair
B.Customer satisfaction gap (potential satisfaction minus current)
C.Defect trends
D.Revenue per employee
Explanation: The customer or user satisfaction gap is a UV measure — it estimates how much more satisfaction the organization could deliver. Other UV examples include market share, lost customer count, and the relative satisfaction of underserved user segments.
7What does Time-to-Market (T2M) measure?
A.The total revenue generated per market segment
B.The organization's ability to quickly deliver new capabilities, services, or products
C.The number of customers acquired per quarter
D.The percentage of the market the product currently covers
Explanation: T2M is the responsiveness KVA — it measures how quickly an organization can deliver new value, learn, and adapt. Faster T2M reduces risk and enables tighter feedback loops with customers.
8Which of these is an example Key Value Measure for Time-to-Market (T2M)?
A.Innovation rate
B.Build and integration frequency
C.Customer satisfaction (CSAT)
D.Installed version index
Explanation: Build and integration frequency is a T2M measure showing how rapidly the organization integrates and validates work. Other T2M examples include release frequency, lead time, customer cycle time, mean time to repair, time to learn, and release stabilization period.
9What does Ability to Innovate (A2I) represent in EBM?
A.The number of patents filed per year
B.The effectiveness of the organization in delivering new capabilities and value over time
C.The R&D budget as a percentage of revenue
D.The seniority of the engineering staff
Explanation: A2I is the effectiveness KVA — it measures whether the organization can sustain delivery of new value over time. Things like technical debt, production incidents, and excessive maintenance burden reduce A2I.
10Which is an example Key Value Measure for Ability to Innovate (A2I)?
A.Revenue per employee
B.Lead time for changes
C.Technical debt
D.Customer NPS
Explanation: Technical debt is an A2I measure — it constrains the organization's capability to deliver future value. Other A2I examples include defect trends, on-product index, installed version index, production incident count, and active product branch count.

About the PAL EBM Exam

The PAL-EBM (Professional Agile Leadership - Evidence-Based Management) from Scrum.org validates leaders' knowledge of the Evidence-Based Management framework — an empirical approach to guiding teams toward improved customer outcomes, organizational capabilities, and business results. With an 85% passing threshold on 40 questions in 60 minutes ($200 per attempt), it tests deep mastery of the EBM Guide: four Key Value Areas (Current Value, Unrealized Value, Time-to-Market, Ability to Innovate), the goal hierarchy (Strategic, Intermediate, Immediate Tactical), and the Experiment Loop. No prerequisites; the PAL-EBM class is recommended but optional. Lifetime certification with no renewal.

Questions

40 scored questions

Time Limit

60 minutes

Passing Score

85%

Exam Fee

$200 (Scrum.org)

PAL EBM Exam Content Outline

~25%

EBM Fundamentals & Empiricism

EBM as empirical management framework, outcomes vs outputs, transparency-inspection-adaptation, why traditional KPIs fall short

~30%

Key Value Areas (KVAs) & Measures

Current Value, Unrealized Value, Time-to-Market, Ability to Innovate; selecting Key Value Measures; market value vs organizational capability KVAs

~25%

Goals, States & Hypotheses

Strategic Goal, Intermediate Goals, Immediate Tactical Goals; Starting State, Current State; hypothesis-driven experiments and the Experiment Loop

~20%

Leadership, Culture & Application

Leadership behaviors enabling empiricism, EBM with OKRs, anti-patterns (output focus, vanity metrics), driving organizational agility

How to Pass the PAL EBM Exam

What You Need to Know

  • Passing score: 85%
  • Exam length: 40 questions
  • Time limit: 60 minutes
  • Exam fee: $200

Keys to Passing

  • Complete 500+ practice questions
  • Score 80%+ consistently before scheduling
  • Focus on highest-weighted sections
  • Use our AI tutor for tough concepts

PAL EBM Study Tips from Top Performers

1Read the 2024 EBM Guide at least three times — exam questions test exact KVA definitions and the difference between market value (CV, UV) and organizational capability (T2M, A2I)
2Take the free EBM Open Assessment on Scrum.org until you score 100% consistently — it mirrors real PAL-EBM question style
3Memorize example KVMs: CV (Revenue per Employee, eNPS, CSAT), UV (market share gap, lost customers), T2M (release frequency, lead time, MTTR), A2I (technical debt, defect trends, innovation rate)
4Know the goal hierarchy cold: Strategic Goal (aspirational, tied to Mission/Vision) > Intermediate Goal (somewhat uncertain path) > Immediate Tactical Goal (current focus) — and the Starting State as baseline
5For scenario questions, choose answers that emphasize outcomes over outputs, hypotheses over assumptions, and experiments over big-bang plans

Frequently Asked Questions

What is the PAL-EBM passing score?

PAL-EBM requires 85% or higher to pass — that means at least 34 correct answers out of 40 questions in 60 minutes. The 85% threshold is consistent across Scrum.org assessments and demands deep familiarity with the EBM Guide rather than surface-level memorization.

Do I need training to take the PAL-EBM exam?

No. PAL-EBM has no prerequisites or mandatory training. You can purchase the $200 exam password directly on Scrum.org and take it when ready. Scrum.org recommends the 1-day PAL-EBM class, but most candidates pass through self-study of the EBM Guide and the free EBM Open Assessment.

What are the four Key Value Areas in EBM?

Current Value (CV) is value the product delivers today. Unrealized Value (UV) is potential future value if the organization meets unmet needs. Time-to-Market (T2M) is responsiveness — how quickly the organization delivers new value. Ability to Innovate (A2I) is effectiveness — the organization's capability to deliver new capabilities. CV and UV are market value KVAs; T2M and A2I are organizational capability KVAs.

How does EBM relate to OKRs?

EBM and OKRs are complementary. OKRs define objectives and key results; EBM provides the four lenses (KVAs) for choosing which measures to track and the empirical loop for adapting based on evidence. Each OKR key result can be classified into one or two KVAs, helping leaders see which dimension of value the goal targets.

What is the Experiment Loop in EBM?

The Experiment Loop helps organizations move from Current State toward their Immediate Tactical Goal, Intermediate Goal, and ultimately Strategic Goal through small, measured steps. It has four steps: form a hypothesis, run the experiment, inspect the results, and adapt. It's a variation of the Shewhart PDCA cycle, made explicit and transparent within EBM.

What is the difference between PAL-EBM and PAL I?

PAL I (36 questions) covers broader agile leadership topics including Scrum framework, people development, and organizational culture. PAL-EBM (40 questions) is a specialist credential focused exclusively on the Evidence-Based Management framework, KVAs, hypotheses, and measures. Both cost $200 and require 85%.

What types of questions are on the PAL-EBM exam?

PAL-EBM includes multiple choice (single answer), multiple answer (select all that apply), and true/false questions. Many are scenario-based, asking you to apply EBM concepts — for example, identifying which KVA a measure belongs to, choosing the next experiment, or recognizing why a goal is misaligned with EBM principles.