Goals-Based Planning

Goals-Based Planning is a financial planning approach that organizes all strategies around specific client life goals rather than abstract metrics, measuring success by goal achievement rather than benchmark performance.

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Exam Tip

Goals-Based = organize around CLIENT GOALS, not benchmarks. Prioritize: Needs > Wants > Wishes. Use SMART framework. Each goal can have different time horizon and risk tolerance.

What is Goals-Based Planning?

Organizes financial decisions around what clients want to achieve in life, not abstract benchmarks.

Traditional vs. Goals-Based

AspectTraditionalGoals-Based
FocusAsset accumulationGoal achievement
Success MetricBenchmark performanceGoals funded on time
Portfolio StructureSingle portfolioMultiple goal portfolios
Risk ToleranceGlobal assessmentGoal-specific

Goal Prioritization

PriorityTypeExample
EssentialNeedsRetirement income
ImportantWantsHome purchase
AspirationalWishesVacation home

SMART Goals

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

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