Key Takeaways
- All advertising must include the brokerage name as registered with NRED
- Team names must include the brokerage name or broker's name
- Electronic communications must identify the licensee and brokerage
- False, misleading, or deceptive advertising is prohibited
- Social media advertising must comply with all standard advertising rules
Last updated: January 2026
Nevada Advertising Requirements
Nevada has specific rules governing how real estate licensees may advertise their services and properties under NAC 645.
Basic Advertising Requirements
Brokerage Identification
All advertising must include:
| Requirement | Details |
|---|---|
| Brokerage name | As registered with NRED |
| Prominent display | Clear and conspicuous |
| Consistency | Same name used on license |
Salesperson Advertising
| Allowed | Required |
|---|---|
| Salesperson name | Must include brokerage name |
| Personal branding | Must include brokerage name |
| Team names | Must include brokerage/broker name |
Key Rule: A salesperson cannot advertise independently of their broker. The brokerage must always be identified.
Team Name Rules
When using team names in advertising:
| Requirement | Details |
|---|---|
| Must include | Brokerage name OR broker's name |
| Cannot imply | Separate company |
| Registration | Some brokerages require registration |
Examples
| Acceptable | Not Acceptable |
|---|---|
| "The Smith Team at ABC Realty" | "The Smith Team" (alone) |
| "Jones Group - ABC Realty" | "Jones Group Real Estate" |
Electronic and Social Media Advertising
Websites
| Requirement | Details |
|---|---|
| Brokerage name | On homepage and property pages |
| Contact information | Clear identification |
| Licensee status | Identify as agent/broker |
Social Media
| Platform | Requirement |
|---|---|
| Brokerage in profile | |
| Brokerage in bio | |
| Brokerage clearly stated | |
| Twitter/X | Brokerage identifiable |
| Requirement | Details |
|---|---|
| Signature | Include brokerage name |
| Identification | Identify as real estate licensee |
Prohibited Advertising Practices
False or Misleading Advertising
| Prohibited | Example |
|---|---|
| False statements | "Guaranteed sale" (without guarantee) |
| Misleading claims | Implying free services with hidden costs |
| Exaggerated claims | "Best agent in Nevada" without basis |
| Deceptive practices | Bait and switch tactics |
Blind Ads
Blind ads (ads without broker identification) are prohibited:
| Type | Requirement |
|---|---|
| Property listings | Must identify as agent |
| "For Sale By Owner" style | Cannot use if listing agent |
| Craigslist/Online | Must disclose licensee status |
Other Prohibited Practices
| Prohibition | Description |
|---|---|
| Unauthorized use of name | Using others' names without permission |
| Misleading photos | Photoshopped or outdated images |
| False availability | Advertising sold/unavailable properties |
| Discrimination | Any discriminatory statements |
Property Advertising
Required Disclosures
| Disclosure | When Required |
|---|---|
| Licensee status | Always |
| Property status | If sold, pending, etc. |
| Price | If advertised, must be accurate |
MLS Requirements
| Requirement | Details |
|---|---|
| Authorization | Must have seller authorization |
| Accuracy | Information must be accurate |
| Updates | Must update status promptly |
Penalties for Advertising Violations
| Violation | Potential Penalty |
|---|---|
| First offense | Warning or fine |
| Repeated violations | Increased fines |
| Serious violations | Suspension/revocation |
| Consumer harm | Restitution required |
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Test Your Knowledge
What must be included in all Nevada real estate advertising?
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Test Your Knowledge
Can a Nevada real estate salesperson advertise using only their team name?
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Test Your Knowledge
What is a "blind ad" in Nevada real estate?
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