General

Suitability

Suitability is the requirement that investment recommendations must be appropriate for a client's financial situation, risk tolerance, and investment objectives.

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Exam Tip

Suitability has 3 parts: reasonable basis, customer-specific, quantitative. Know all three!

What is Suitability?

Suitability requires that broker-dealers only recommend investments that are appropriate for a specific customer based on their individual circumstances.

Suitability Obligations (FINRA Rule 2111)

ComponentRequirement
Reasonable BasisUnderstand the product/strategy
Customer-SpecificMatch to customer's profile
QuantitativeNot excessive trading

Customer Profile Factors

To determine suitability, firms must know the customer's:

  • Age and life stage
  • Income and net worth
  • Investment objectives
  • Risk tolerance
  • Time horizon
  • Tax status
  • Liquidity needs
  • Existing investments

Suitability vs. Fiduciary

FactorSuitabilityFiduciary
StandardSuitable for customerBest for customer
ConflictsMust discloseMust avoid or mitigate
Applies toBroker-dealersInvestment advisers

Regulation Best Interest (Reg BI)

Since 2020, broker-dealers must also comply with Reg BI, which raises the standard above suitability but below full fiduciary duty.

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